If you’ve ever sat in bumper-to-bumper traffic on Peachtree Road, you’ve stared at it. It’s hard to miss. 3340 Peachtree Rd NE, better known to locals and the real estate world as Tower Place 100, is that glass-wrapped giant that basically anchors the Buckhead skyline. It’s been there since 1974. That’s forever in Atlanta years. While other buildings from the seventies have been torn down or turned into "luxury lofts" with exposed brick and questionable plumbing, 3340 Peachtree is still a massive player in the city's business district. It’s weirdly resilient.
People think they know Buckhead. They think it's just high-end malls and expensive steaks. But at the center of it all, this specific address acts as a sort of gravity well for finance, tech, and law. It’s 29 stories of pure Atlanta hustle.
The Weird History of Tower Place 100
Back when this thing was built, Buckhead wasn't "Buckhead" yet. Not like this. It was mostly residential and small-scale retail. Then came the 1970s. Developers had this wild idea to create a second downtown. 3340 Peachtree Rd NE was the flagship of that movement. It was the tallest building in the neighborhood for a long time.
The design is... interesting. It’s got that classic octagonal shape. Why? Because in the 70s, everyone wanted a corner office. An octagon gives you more corners. It’s basic geometry used for corporate ego. Honestly, it worked. Even now, the floor plates are designed in a way that feels surprisingly modern, despite the building being nearly fifty years old. It’s had some facelifts, obviously. You don't stay relevant in the Atlanta office market without a lot of glass cleaning and lobby renovations.
Location is Everything, Truly
You can't talk about 3340 Peachtree Rd NE without mentioning the MARTA station. The Buckhead station is literally right there. In a city where traffic is a valid excuse for being two hours late to your own wedding, having a direct line to the train is a massive flex. You walk out of the lobby, take a short stroll through the park-like area—which, by the way, is surprisingly quiet considering the chaos of Peachtree—and you're on the platform.
It’s also right next to the GA-400 interchange. This is both a blessing and a curse. It makes the building incredibly accessible for people commuting from Alpharetta or Roswell, but it also means you’re at the epicenter of the "Buckhead Loop" madness.
What’s Actually Inside 3340 Peachtree?
It's not just one big company. It’s a hive. You’ve got the Buckhead Club on the 26th floor. That’s where the real deals happen—over white tablecloths and views that make you feel like you own the city. If you’re trying to impress a client or just want to see the sunset over the Kennesaw Mountains, that’s the spot.
There’s a mix of tenants that’s actually pretty diverse. You’ll find wealth management firms, specialized law practices, and tech startups that want the prestige of a Buckhead address without the sterile feel of some of the newer builds.
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- The Buckhead Club: High-end networking and dining.
- Diverse Office Spaces: From small suites to full-floor layouts.
- On-site Amenities: There’s a fitness center that’s actually decent, and the conference facilities are used constantly for everything from board meetings to industry seminars.
The building is managed by Cousins Properties. They know what they’re doing. They’ve kept the LEED Silver certification up to date, which is no small feat for a building this age. It means the systems—HVAC, lighting, water—are actually efficient. It’s not just a glass box leaking energy into the atmosphere.
Why Investors Keep Looking at This Address
The Atlanta office market is a roller coaster. We all know that. Post-pandemic, everyone said the office was dead. They were wrong. People just got pickier. They want "Class A" space. They want to be near stuff.
3340 Peachtree Rd NE sits in the middle of a "walkable" pocket. I use quotes because walking in Atlanta is an extreme sport, but here, it’s actually possible. You’ve got Lenox Square and Phipps Plaza a stone’s throw away. You’ve got the AMC Dine-In theater right in the complex. If you work there, you can literally grab a movie after work without moving your car. That’s the dream.
The vacancy rates here tend to be lower than the city average. Why? Because the rent is competitive compared to the brand-new towers like Three Alliance, but the prestige is basically the same. It’s the "Old Money" of Buckhead office space.
The Surrounding Ecosystem
It’s not just the tower. The whole Tower Place complex includes retail and the Grand Hyatt. This creates a weird little micro-city. You can have a consultant fly into Hartsfield-Jackson, take the North-South MARTA line directly to the Buckhead station, check into the Hyatt, walk to a meeting at 3340 Peachtree, eat dinner at Maggiano’s or something fancier, and never once touch a steering wheel. In Atlanta, that is nothing short of a miracle.
Common Misconceptions About 3340 Peachtree
People often confuse it with the newer towers. They think "Oh, that’s just another glass building." It’s not. It’s the original.
Another big one: parking. Everyone assumes parking at 3340 Peachtree Rd NE is a nightmare. It’s actually not bad because the parking deck is massive. It serves the whole complex. Is it expensive? Yeah, it’s Buckhead. But you’ll actually find a spot, which is more than I can say for some of the midtown decks that feel like they were designed for bicycles.
The Future of the Buckhead Core
With the talk of the "Buckhead City" movement cooling down and more focus returning to infrastructure, this area is seeing a bit of a second wind. There’s a huge push for the "Hub 400" project—a massive park that would be built over the highway. If that happens, 3340 Peachtree Rd NE becomes even more valuable. You’d essentially have a high-rise office building overlooking a massive urban green space.
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It's about staying power. A lot of buildings are "trendy." This one is foundational.
What You Should Do If You're Considering This Space
If you're a business owner or a real estate pro looking at 3340 Peachtree, don't just look at the floor plans online. You have to physically go there during the lunch hour.
- Check the MARTA access: Walk from the lobby to the train platform. See if it fits your team's commute.
- Visit the Buckhead Club: Even if you aren't a member, see the vibe. It defines the building’s culture.
- Evaluate the "Walk Score" yourself: Walk to the nearby restaurants. See how the traffic feels at 4:30 PM.
- Talk to the management: Cousins Properties is known for being responsive, but get a feel for the current tenant mix to see if your business fits the "vibe."
3340 Peachtree Rd NE isn't just an address. It's a landmark. It’s survived the 80s boom, the 90s expansion, the 2008 crash, and a global pandemic. It’s still standing, still full, and still one of the most recognizable silhouettes in the South. Whether you’re working there or just passing by, it’s a testament to the fact that in real estate, sometimes the first person to the party stays the longest.
Next steps for those interested in the space: Reach out to the leasing office for a current stacking plan. They often have "spec suites" ready for immediate move-in, which is perfect for companies that don't want to deal with a six-month build-out. Also, check the local zoning and development updates for the North Stratford Road area, as new residential projects nearby are changing the foot traffic patterns around the building. Keep an eye on the Buckhead Community Improvement District (BCID) reports for any upcoming changes to the Peachtree Road streetscape that might affect access.