Money in sports is usually loud. We see the $300 million contracts and the flashy jewelry. But then there’s Alex Bazzell. If you’ve been tracking the Alex Bazzell net worth conversation lately, you know it’s not just about a coaching salary or a single bank account. It’s about a massive shift in how the sports business works.
Honestly, people try to pin a single number on him—usually somewhere between $5 million and $10 million—but that’s kind of missing the forest for the trees.
Bazzell isn't just a "trainer" anymore. He’s the President of a league valued at $340 million. He’s a tech founder. He’s a guy who realized that owning the platform is worth way more than just charging by the hour for a jump shot.
The Shift from the Court to the Boardroom
Most folks first heard of Alex Bazzell because of his hands-on work. He was the guy in the gym with Kobe Bryant, Kyrie Irving, and Carmelo Anthony. When you’re training the best in the world, the money is good. Very good. Top-tier NBA skills trainers can pull in mid-six figures easily.
But Bazzell was smart. He didn't just stay in the gym.
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He launched Through The Lens (TTL) with Carmelo Anthony. Think of it as a masterclass for hoops but with a tech twist. It allowed athletes to own their content. That’s a big deal. Instead of being a hired hand, Bazzell became a founder. When we talk about the Alex Bazzell net worth in 2026, we have to look at these equity stakes. Ownership is where the real wealth lives.
The Unrivaled Factor
If you want to understand his financial trajectory, you have to look at Unrivaled.
He co-founded this 3-on-3 women’s basketball league with his wife, WNBA superstar Napheesa Collier, and Breanna Stewart. It wasn’t just a small project. By September 2025, the league closed a Series B round that skyrocketed its valuation to $340 million.
Bazzell is the President. He’s not just an employee; he’s an architect.
The league generated over $27 million in revenue in its first year alone. They’ve got heavy hitters like Serena Williams and Giannis Antetokounmpo cutting checks as investors. When a company you lead is worth a third of a billion dollars, your personal "net worth" becomes a lot more complex than a simple savings account balance.
Breaking Down the Revenue Streams
It’s not all just venture capital and valuations. Bazzell has built a diversified portfolio that keeps the cash flowing from multiple directions:
- League President Salary: Running a multi-million dollar sports league comes with a significant executive compensation package.
- Equity Ownership: This is the big one. His stake in Unrivaled and Through The Lens represents the vast majority of his "paper" wealth.
- Media and Content: Through TTL and various production deals, he’s tapped into the lucrative world of sports media.
- The Power Couple Synergy: Let’s be real—being one half of a sports power couple helps. Napheesa Collier is a top-tier athlete with her own massive endorsement deals. Together, their household "net worth" is a powerhouse in the basketball world.
Why the Numbers You See Online Are Often Wrong
Search for "Alex Bazzell net worth" and you’ll find those generic celebrity wealth sites. They usually guess. They don’t account for the fact that Unrivaled is a private company. They don't know exactly how much equity Bazzell retained after the Series B round.
Kinda funny, right? We live in an era of transparency, yet the real wealth of sports executives is often tucked away in private filings.
What we do know is that the league is growing. They doubled their revenue projections. They’ve got blue-chip sponsors like Samsung Galaxy and Ally Financial. Bazzell is sitting at the center of a very expensive table.
The Reality of 2026
As of early 2026, Bazzell has successfully transitioned from "the guy who knows the stars" to "the guy who builds the stars' businesses." It’s a blueprint many are trying to follow. He’s basically proven that if you can bridge the gap between athlete performance and venture capital, you can write your own ticket.
The 2026 season of Unrivaled is already looking like a monster. Salaries are up. Interest is at an all-time high. Bazzell’s gamble on women’s basketball—at a time when people were still skeptical—has paid off in a massive way.
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Actionable Insights for Following the Money
If you’re looking at Alex Bazzell’s career as a case study for building your own value, here is what actually matters:
- Diversify early: Don't just be one thing. Bazzell was a coach, then a founder, then an executive.
- Focus on Equity: Trading time for money (training) is a start, but owning the league (equity) is how you scale.
- Find the Gap: He saw that WNBA players needed a domestic off-season option that paid well and gave them a piece of the pie. He filled that gap.
- Network for Leverage: He didn't just know NBA players; he learned the business of basketball from them.
Bazzell isn't just "rich." He's influential. And in the modern sports economy, that influence is what keeps the net worth climbing every single year.