When Alex Cooper first started talking about "Mr. Sexy Zoom Man" on Call Her Daddy, nobody really knew who she was gushing over. She kept him in the shadows for years. Literally. We just saw back-of-the-head shots and blurry Instagram stories while the "Daddy Gang" turned into amateur private investigators. Fast forward to 2026, and the mystery is long gone. The man behind the nickname is Matt Kaplan, a Hollywood powerhouse in his own right.
But here’s the thing that gets people talking: Alex Cooper husband net worth isn't just a side note to her $125 million SiriusXM deal. While Alex is busy reigning as the most successful woman in podcasting, Matt has been quietly building a massive production empire that rivals the heavy hitters in Tinseltown.
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People love a power couple, but they love a rich power couple even more. Let's look at what Kaplan actually brings to the bank.
Breaking Down the Numbers: Matt Kaplan's $50 Million Empire
If you look at most estimates heading into 2026, Matt Kaplan’s net worth sits comfortably around $50 million.
Is he as rich as Alex? Honestly, no. Alex Cooper’s net worth is estimated to be north of $60 million, and that's probably being conservative given her recent business moves. But Matt isn't exactly checking his couch cushions for change. He’s the CEO of ACE Entertainment, and if you’ve watched Netflix at any point in the last five years, you’ve probably seen his work.
He basically cornered the market on Gen Z romance. Think about the To All the Boys I’ve Loved Before franchise. That wasn't just a "movie"; it was a cultural reset for Netflix’s YA department. Kaplan saw the potential in those Jenny Han books before anyone else did.
Where the Money Actually Comes From
It’s not just one paycheck. That’s not how Hollywood works anymore. Kaplan’s wealth is a mix of several different streams:
- Production Fees: Every time ACE Entertainment starts a project, Matt gets paid.
- Backend Profits: This is the "old money" way. If a movie does well (or gets licensed for huge sums), he gets a cut of the long-tail revenue.
- The "Unwell" Synergy: Matt and Alex aren't just married; they’re business partners. They launched The Unwell Network together. This is a massive play. They’re signing talent like Alix Earle (though she eventually went her own way) and Madeline Argy. Matt’s production expertise is the engine under the hood of Alex’s brand.
- Real Estate: Like any smart multi-millionaire, Kaplan has been known to flip high-end property in Los Angeles.
The Quarterback to CEO Pipeline
Matt wasn't always the guy in the suit. He actually played quarterback for Columbia University.
Football was his first love, but he realized pretty quickly that he was better at "assessing material" than throwing touchdowns. He studied film at Columbia and spent years grinding at places like Lionsgate and CBS before striking out on his own.
He also did a stint as the President of Awesomeness Films. That's where he really learned how to speak the language of the internet. While other producers were trying to figure out why kids liked YouTubers, Kaplan was already figuring out how to turn that attention into a film studio.
The Reality of the "Breadwinner" Conversation
There was this weird moment on Reddit and TikTok a while back where people were obsessed with the idea that Alex was the "breadwinner" and Matt was just... there.
That’s kinda hilarious if you know anything about his career.
Sure, Alex’s $125 million SiriusXM contract is loud. It’s a headline-grabber. But Matt’s ACE Entertainment is a functioning studio that sells content to every major streamer. He has his own lane.
The couple married in April 2024 in a super private ceremony in Riviera Maya, Mexico. Since then, they've become this weirdly perfect blueprint for a modern media marriage. She handles the front-facing "talent" side of things, and he handles the "infrastructure" and production side.
Why the "Net Worth" Estimates Might Be Wrong
We should probably be real for a second: nobody actually knows the exact number.
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In Hollywood, private equity and production deals are shrouded in NDAs. ACE Entertainment is a private company. We don't see their balance sheets. Some analysts think that with the expansion of the Unwell Network and the continued success of his Netflix projects, Matt’s net worth could easily push toward $75 million by the end of 2026.
It depends on how many of their joint ventures take off. Their recent foray into the beverage space with Unwell Hydration (partnering with Nestlé) is another huge gamble that could pay off in the tens of millions.
What Most People Get Wrong About the Relationship
People think Matt is just "Alex Cooper's husband."
In reality, he's the guy who helped her navigate the transition from a Barstool Sports creator to a full-blown media mogul. When the "divorce" from Sofia Franklyn happened, Alex needed a support system that understood the business. She met Matt over a Zoom call in 2020 (hence the nickname), and his experience in the industry was clearly a massive asset.
He’s been the silent architect behind a lot of the moves that made her the $100-million-woman she is today.
Key Takeaways for the Daddy Gang
If you’re looking at the Alex Cooper husband net worth as a barometer for success, here’s what you should actually learn from it:
- Don't diversify too early. Alex spent five years only doing the podcast before she started branching out. Focus on the "main thing" until it's a monster.
- Pick a partner who understands your grind. Matt isn't intimidated by Alex’s success because he’s busy building his own.
- Ownership is everything. They both own their brands. They aren't just employees; they are the board of directors.
As of right now, the Kaplan-Cooper household is sitting on a combined fortune that is likely approaching $150 million to $200 million depending on how you value their various companies. They aren't just playing the game; they're owning the stadium.
If you're following their journey, keep an eye on the Unwell Network's next few signings. That’s where the real wealth-building is happening right now. You can also track ACE Entertainment's upcoming slate on IMDB to see which "teen heartthrob" movie is about to buy Matt his next vacation home.