Honestly, if you’ve been watching Summer House for the last couple of years, you know the "will she or won't she" drama surrounding Amanda Batula starting her own business was almost as exhausting as a Carl and Lindsay fight.
People kept asking: Is she actually going to do it?
Well, she did.
The Amanda Batula swim line—officially a collaboration with the retailer South Moon Under—finally hit the market in early 2025. It wasn't just a random merch drop. It was supposed to be a solution for a specific problem Amanda has talked about for seasons: finding tops that actually fit a larger chest without looking like something your aunt would wear to a water aerobics class.
But as with anything in the Bravo-verse, the reality of the launch was a little more complicated than the Instagram photos suggested.
The Big Idea vs. The Reality
Amanda’s pitch was pretty simple. She wanted cute, trendy suits that offered real support. We’ve all seen her on the show, pinning her tops or adjusting them every five seconds because, let's face it, string bikinis aren't exactly built for "the girls."
She stepped into the role of Creative Director for the line, which includes bikinis, one-pieces, and those little swim tees that everyone was obsessed with during the first drop.
The aesthetic? Total "All-American Summer." Think red gingham, cherry prints, and classic espresso tones. It's very much her personal style—effortless and kinda retro.
Why the Sizing Caused a Stir
Here’s where things got a bit messy.
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The biggest selling point Amanda pushed was that this line was for women with larger busts. Naturally, fans expected a revolutionary sizing system. Maybe something based on cup sizes? Or at least an extended range?
Instead, the collection launched with standard XS to XL sizing.
If you look at the size charts for the Amanda Batula swim line, the XL tops are generally rated to fit up to a DD. For many fans who were waiting for something truly inclusive—like a G or H cup—this felt like a letdown. Reddit was basically on fire for a week.
People felt like "big-boob friendly" should mean more than just a slightly wider triangle top. It’s a fair critique. When you build a brand around a specific physical need, the "average" sizing model usually doesn't cut it.
The Business Behind the Brand
It’s interesting to see how she handled the business side of this. Unlike Kyle Cooke, who lives and breathes the "founder" lifestyle with Loverboy, Amanda was very open about her limitations.
She admitted she isn't a "logistics person."
That’s why she partnered with South Moon Under rather than starting a company from scratch in her garage. They handled the manufacturing and distribution while she focused on the "vibe," the colors, and the fit tweaks.
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Does it actually work?
Controversy aside, the pieces themselves are genuinely stylish. Some of the standout items from the initial drops include:
- The Cherry Swim Tee: A cropped, tight-fitting top that sold out almost instantly.
- The Ellen Top: A black and white "Chanel-esque" balconette style that provides more structure than your typical bikini.
- The Red Gingham Sets: Classic, timeless, and very "Hamptons weekend."
Prices aren't exactly bargain-bin, but they aren't designer-level either. Most tops and bottoms land in the $70 to $90 range. If you're looking for a full set, you’re looking at about $160 plus tax.
What’s Next for the Line
The first drop was just the beginning. Amanda has hinted that future collections will move into more travel-inspired themes.
She's also reportedly listening to the feedback about the sizing. Whether that means we'll actually see a 32DDD or 34G in the next release remains to be seen. Product development takes a long time, and pivoting a collaboration is harder than changing a line you own 100%.
Actionable Insights for Shoppers
If you’re thinking about buying from the Amanda Batula swim line, here is the "real talk" on how to handle the purchase:
- Trust the XL for DDs, but not much further. If you are a true E cup or above, you might find yourself spilling out of these just like any other standard brand.
- Check South Moon Under first. Because this is a partnership, you can often find pieces at their physical East Coast locations to try them on.
- The "Swim Tee" is the MVP. If you want the look without the "will I fall out of this" anxiety, the graphic swim tees are the most versatile and comfortable pieces in the whole collection.
At the end of the day, Amanda finally stepped out of Kyle's shadow to do her own thing. It wasn't a perfect launch—few are—but it’s a solid start for a creative who finally decided to bet on herself.
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Keep an eye on the South Moon Under website for the upcoming "travel-inspired" drops, as those tend to sell out faster than the core basics. If you're looking for that specific "Summer House" aesthetic, this is exactly where you'll find it.