You’ve been there. It’s 12:01 AM on a Tuesday in late November. You’re refreshing your browser like a maniac, clutching a lukewarm latte, hoping the Effortless Pant in "Matte Pearl" hasn't already vanished into the digital void.
Honestly, the Aritzia Black Friday sale is basically the Hunger Games for people who really, really like high-quality wool blends.
It’s a chaotic time. If you aren't prepared, you’ll end up with a cart full of "final sale" items in sizes that require you to stop breathing to zip them up. People get weirdly competitive about this. I’ve seen Reddit threads where shoppers track inventory levels of the Super Puff like they’re day-trading stocks. But is the hype actually real? Or is it just a very clever marketing machine designed to make us feel frantic?
What the Aritzia Black Friday Sale Actually Looks Like
Let’s get the math out of the way first. Aritzia doesn't usually do those "80% off everything" clearances you see at fast-fashion warehouses. They’re "premium contemporary," which is corporate-speak for "we know you'll pay $200 for this sweater, so we’re only giving you a tiny break."
Historically, the meat of the sale is a 10% to 20% discount on almost everything.
Sometimes you get lucky. Deeper markdowns—think 50% or even 60%—do happen, but they’re almost always on seasonal colors that didn't sell well. If you want a classic black blazer or a neutral cashmere wrap, don't expect a miracle. You're mostly just saving the tax.
The Timeline Everyone Misses
The "public" sale usually kicks off around the Tuesday before Thanksgiving and runs through Cyber Monday. In 2025, we saw the main event run from November 25th to December 1st. But if you’re waiting for the public launch, you’ve already lost.
The real action happens during the Clientele sale.
This is Aritzia’s tiered loyalty program. If you’ve spent a certain amount of money at the store over the last year, you get an invite to shop early. The tiers are somewhat mysterious—Aritzia doesn't publish a "spend $500 to get Tier 1" guide—but if you’re a regular, you’ll get an email or a text from your "SA" (style advisor) about a week before the general public.
By the time the public Aritzia Black Friday sale starts, the most popular sizes (looking at you, size 4 and Small) in the best colors are frequently "Special Order" or just flat-out gone.
The Super Puff Dilemma
Can we talk about the jacket? The Super Puff is the reason most people even care about late November.
For a long time, the Super Puff was the "excluded" item. It was the white whale of discounts. In recent years, Aritzia started throwing us a bone with a 10% discount. Occasionally, you might see 20% if you’re a top-tier Clientele member in the US, but 10% is the standard expectation.
Is $25 off a $250 jacket worth the stress?
Maybe.
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But keep in mind that the "Limited Edition" colors or the liquid shine finishes are the ones most likely to hit the sale rack. The "Black" or "Coffee Bean" mattes stay at full price more often than not, or they sell out within the first two hours of the private sale.
The Brutal Truth About Final Sale
This is where people get burned. Hard.
If you buy something at Aritzia that is discounted 50% or more, it is Final Sale. No returns. No exchanges. No store credit. You own it forever.
Items with a smaller discount (like that 10% or 20% off) are usually eligible for store credit only if purchased online. If you buy it in-store? Good luck. Many locations mark all sale items as final sale once they hit the register. Always, and I mean always, ask the person at the till what the return policy is for your specific items before you tap your card.
The Fitting Room line on Black Friday is a nightmare. It’s tempting to just "guess" your size and run. Don't do it. Aritzia’s sizing is notoriously inconsistent across their sub-brands. A "Small" in Wilfred might fit like a "Large" in Babaton.
Strategy for 2026: How to Actually Win
If you’re serious about the Aritzia Black Friday sale in 2026, you need a plan that doesn't involve crying in a mall parking lot.
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- The "Loves" List is Your Best Friend: Log into your account now. Add everything you want to your "Loves" list. When the sale goes live, you don’t want to be searching for "The Slouch Coat." You want to go straight to your list and hit "Add to Bag."
- Check the "Special Order" Dates: If an item says it won't ship until January, ask yourself if you actually want it. Buying a winter coat that arrives when the snow is melting is a classic Aritzia trap.
- The US vs. Canada Gap: If you’re in Canada, prepare to be slightly annoyed. Historically, US customers have seen slightly better percentage discounts (20% vs 10% on some items) because Aritzia is trying to aggressivey grow their market share south of the border.
- Skip the Basics: Don't waste your energy on the "Go-To" T-shirts or basic socks unless you’re just trying to hit a free shipping threshold. The savings are negligible. Focus on the high-ticket items: wool coats, leather trousers (the Melina or the Rebel), and the heavy knits.
Is It Even Worth It?
Kinda. Honestly, if you're a "must-have the latest trend" person, the sale is great. But if you're looking for a deep bargain, you're better off checking the "Snooze You Lose" sale in late January or February. That’s when the real 70% off clearances happen to make room for spring inventory.
Black Friday at Aritzia is more about securing the item you wanted anyway for a slightly lower price before it's gone for the season. It’s a game of inventory management, not a thrift hunt.
Your Actionable Next Steps:
- Check your email for any "Clientele" or "Insider" invites starting the second week of November.
- Review your "Loves" list on the Aritzia app and remove anything you aren't 100% sure about to avoid impulse "Final Sale" regrets.
- Verify the return policy on the website’s "Sale Details" page the morning the sale begins, as these terms often change year-to-year.