If you’ve spent any time on Instagram in the last decade, you probably know Ben Soffer better as "@boywithnojob." It’s a hilarious handle. It's also a total lie. The guy has more jobs than most of us, and his bank account proves it. Between a viral beverage startup, a massive podcast, and a decade of high-level marketing, the "no job" bit is basically a vintage meme at this point.
So, what is the actual Ben Soffer net worth in 2026? While he isn't exactly posting his tax returns on his Story, industry estimates and business valuations suggest he’s sitting on a fortune between $5 million and $10 million.
That’s a big range. I know. But net worth for entrepreneurs is rarely a clean number because so much of it is tied up in company equity. Most of his wealth isn't sitting in a savings account; it's in the valuation of Spritz Society, his premium canned cocktail brand that has absolutely exploded since 2021.
The Spritz Society Factor
Ben didn't just slap his name on a drink. He built a legitimate CPG (Consumer Packaged Goods) powerhouse. Unlike some influencers who do "white label" deals—where they just put their face on a pre-existing product—Soffer involved his community in every step. He polled his followers on flavors, packaging, and even the name.
That community buy-in paid off. Big time.
In its first 24 hours of launch, Spritz Society pulled in six figures in direct-to-consumer sales. That is insane for a new booze brand. Since then, they’ve expanded into major retail outlets across the U.S. and even partnered with the Skinny Confidential for limited edition flavors. When you look at the multiples for beverage companies in the current market, a successful brand like this can be worth tens of millions. As the Founder and CEO, Ben’s equity in this company is the single largest driver of his personal wealth.
The Podcast and the "Good Guys" Era
You can't talk about Ben's money without talking about The Good Guys. Co-hosted with actor Josh Peck, the podcast has become a staple for brands looking to reach a specific millennial and Gen Z demographic.
Podcast money is great money.
- Ad Reads: A show with their reach can pull in $20,000 to $40,000 per episode in sponsorship revenue.
- YouTube AdSense: They have a dedicated video following that adds a passive stream of income.
- Live Shows: Touring and live recordings add another layer of high-margin profit.
Honestly, the chemistry between Ben and Josh is what sells it. It doesn't feel like a commercial, even when they’re talking about a sponsor. That authenticity is why brands like AG1 and Liquid I.V. keep coming back.
Breaking Down the Income Streams
Let's get specific. Ben has a "portfolio" approach to his career. He isn't relying on one paycheck.
- Influencer Marketing: With over 1.6 million followers on the main "Boy With No Job" account and a personal account that’s also highly engaged, he can command $15,000 to $30,000 for a single branded post.
- Corporate Background: People forget Ben actually worked a corporate job for years. He was at VaynerMedia (Gary Vaynerchuk’s agency) and Blue Hour Studios. He knows the "other side" of the business. That expertise allows him to consult for high fees.
- Speaking Engagements: He’s a regular on the keynote circuit. Booking Ben for a business conference can cost anywhere from $20,000 to $50,000 depending on the event. He talks about community building and brand longevity—stuff companies are desperate to figure out.
The Power Couple Dynamics
It would be a crime not to mention his wife, Claudia Oshry (@girlwithnojob). Together, they are basically the first family of millennial social media. Claudia has her own massive net worth from her comedy tours, "The Toast" podcast, and book deals.
While they keep their finances mostly private, their "Oshry-Soffer" empire is a massive wealth multiplier. They share a high-end lifestyle in New York City, and their combined brand power makes them a "must-have" for luxury and lifestyle partners. They’ve essentially turned their daily lives into a multi-million dollar content machine.
Is the Net Worth Estimate Realistic?
Some sites will claim he’s worth $20 million; others say $2 million. The truth is usually in the middle. If Spritz Society has an exit—meaning it gets bought by a giant like Anheuser-Busch or Diageo—that Ben Soffer net worth number will skyrocket into the "never have to work again" stratosphere.
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For now, he’s a "rich-on-paper" founder with a very high-cash-flow lifestyle from his media deals. He’s played the long game. He didn't burn out his audience with cheap ads early on. Instead, he built a "die-hard" community that follows him from memes to cocktails to podcasts.
Actionable Insights for Your Own Career
If you're looking at Ben's success and wondering how to replicate even a fraction of it, here is what he actually did right:
- Own the Platform, Not Just the Face: Don't just be an "influencer" for other brands. Use your audience to launch something you own 100% of. Equity is how you build real wealth.
- Niche Over Reach: Ben’s follower growth has actually slowed down recently, but his engagement is still through the roof. Having 1 million people who actually care is better than 5 million who just scroll past.
- The "Day Job" Advantage: Use your 9-to-5 to learn the skills you'll need for your 5-to-9. Ben’s time at VaynerMedia was essentially a paid internship for him to learn how to build Spritz Society later.
Next time you see a meme from Boy With No Job, just remember: the guy is probably the hardest working "unemployed" person in New York. He’s built a diversified, recession-proof business model that most CEOs would envy.