If you’ve spent more than five minutes looking at real estate in the Sacramento area, you’ve probably seen the name. It’s everywhere. Big Block Realty North. It sounds corporate, right? Like some massive, faceless conglomerate based in a glass tower in New York.
Honestly, the reality is a lot more interesting—and a lot more local—than that.
Most people think all real estate brokerages are basically the same. You hire an agent, they sell your house, and the big company takes a giant bite out of the commission check. That’s the old way. The "dinosaur" model. But Big Block Realty North has been part of a massive shift in how the industry actually functions behind the curtain.
The Sacramento-based powerhouse, led by CEO Suneet Agarwal, isn't just another branch of a national chain. It’s a specific beast. It operates under a philosophy that basically says, "What if the agent was the actual customer?"
The 100% Commission Myth and Reality
Here is the thing. Traditional brokerages usually operate on "splits." If an agent makes $20,000 on a sale, the house might take $6,000 or more.
Big Block Realty North flipped that. They are famous for the 100% commission model. You’ll hear agents whispering about it at open houses like it’s a secret club.
Is it actually 100%? Sorta.
Agents keep the whole commission, but they pay a flat fee per transaction or a monthly subscription. For a high-volume agent, this is a no-brainer. If you’re selling 20 homes a year, why would you give away $100,000 in splits when you could pay a fraction of that in flat fees?
But there’s a catch that most people miss. Usually, when a brokerage offers 100% commission, the "support" is non-existent. You’re on your own. Good luck.
What makes Big Block Realty North stand out—and why they’ve grown so fast—is that they actually provide the tech and the "Best Sac Homes" marketing machine while letting agents keep their cash. It’s a hybrid. It’s essentially a "pro" model for people who want to run their own business without the overhead of starting a whole new company.
Why Sacramento Became the Epicenter
You might be wondering why this specific "North" branch matters. While the original Big Block started down in San Diego with Sam Khorramian and Oliver Graf, the Sacramento wing (the "North" part) became a dominant force in its own right.
Suneet Agarwal didn't just open a shop; he built a lead-generation monster.
The Sacramento market is weird. It's high-priced but still "affordable" compared to the Bay Area. It’s competitive. In a market like this, an agent who doesn't have a constant stream of leads is basically unemployed.
By centering the business on the Best Sac Homes Group, they created a funnel. Most brokerages tell their agents to "go find clients." Big Block Realty North found a way to bring the clients to the agents.
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What Really Happened with the LPT Merger?
Now, if you’re looking at the news in 2025 and 2026, you’re seeing a lot of talk about LPT Realty.
In late 2024, the larger Big Block organization joined forces with LPT Realty. This was a massive move in the industry. It was basically a tech-stack upgrade on steroids.
A lot of people thought, "Oh, they got bought out, everything is going to change."
Not really.
The merger was about scale. Real estate is becoming a game of data and software. By aligning with LPT, Big Block Realty North agents gained access to things like AI-driven marketing and a massive cloud-based platform while keeping that "North" identity that locals recognize. It’s like a local coffee shop partnering with a global distributor to get better beans, but keeping the same barista who knows your order.
The Problem with "Big" Brokerages
Let’s be real for a second.
The biggest complaint about huge firms is the "factory" feel. You’re just a number. If you’re a buyer, you might feel like your agent is spread too thin.
There’s a tension at Big Block Realty North because they are big. They have hundreds of agents. Can you really get personalized service when the office is that crowded?
The answer depends entirely on the specific agent. Because the model attracts "entrepreneurial" agents—the kind who want to keep 100% of their pay—you often end up with high-performers. These aren't hobbyists. These are people who are essentially running their own small businesses under the Big Block umbrella.
However, the downside is that because they are so agent-centric, the experience for a consumer can vary. One agent might be a tech-savvy marketing genius, while another might be a old-school negotiator. You have to vet the person, not just the logo on the sign.
What Most People Get Wrong
People assume Big Block is just for "discount" agents.
That’s a huge misconception.
In reality, because the agents have more money in their pockets (since they aren't giving 30% to the house), they often have more budget to spend on your listing. They can afford the professional drone photography, the 3D walkthroughs, and the heavy social media ad spend that a "split-model" agent might hesitate to pay for.
Actionable Advice for Buyers and Sellers
If you’re looking at working with Big Block Realty North, don’t just look at the company name.
- Check the Group: Many of the top performers are part of the "Best Sac Homes" team. Ask if they are utilizing the centralized lead and marketing systems.
- Ask About the Marketing Budget: Since these agents keep more commission, ask them point-blank: "How much of your commission are you reinvesting into marketing my house?"
- Look at the Tech: Ask to see their "Aperture" or LPT-based tools. If they aren't using the modern tech stack, they aren't giving you the full "Big Block" advantage.
- Vibe Check the Independence: Remember that these agents are essentially independent contractors with a lot of freedom. Make sure their communication style matches yours.
The real estate landscape is changing. The days of the "brand name" doing all the work are over. It’s about who has the best tools and the most incentive to work hard. Big Block Realty North has basically bet the house on the idea that an empowered, well-paid agent is better than a corporate-controlled one.
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So far, the Sacramento market seems to agree.
To move forward, you should check the recent sales data for specific neighborhoods like Elk Grove or Roseville specifically under the Big Block banner. Comparing their "days on market" against the regional average will give you a clear picture of whether their high-tech marketing is actually translating to faster sales in the current interest rate environment.