You’ve probably seen them. Two nearly identical faces, platinum hair, and a closet that seems to never end. Brigette and Danielle Pheloung have basically mastered the art of being "the twins" of the New York City influencer scene. But it's not just about looking alike. Honestly, it’s about how they’ve turned a shared DNA into a massive digital business.
One sister, Brigette, is the creative engine behind Acquired Style. She’s the one who will wear a $9,000 cable-knit ballgown to a family Thanksgiving just for the bit. The other, Danielle, was the "corporate baddie" who actually worked at Goldman Sachs before realized that making TikToks was, well, a whole lot more lucrative than investment banking.
They are 28 now. They live ten minutes apart in Manhattan. And yeah, they’ve recently gone viral for some pretty... unique sharing habits.
The "Acquired Style" Origin Story
Brigette wasn't always a full-time creator. Before the millions of followers, she was an e-commerce coordinator at Bergdorf Goodman. It makes sense, right? You spend all day around luxury fashion, you start to develop a specific eye. She started posting her outfits—using her sister as a photographer—and it just clicked.
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She’s half-Australian. People usually miss that.
The name "Acquired Style" is kinda perfect because she admits her taste is an acquired one. She leans into the over-the-top. We’re talking 70s rollers, Carrie Bradshaw hair experiments, and outfits that most people would be way too scared to wear to a grocery store. By 2021, she quit the 9-to-5. She decided to bet on herself, and it paid off.
Danielle Pheloung: From Goldman Sachs to Full-Time Twin
Danielle’s path was a bit different. She was the one with the "serious" job. While Brigette was building the brand, Danielle was an associate at Goldman Sachs. She’d previously been at Morgan Stanley. Her niche was "corporate chic"—showing people how to actually dress well while working in a high-pressure finance environment.
But the "twin power" was too strong to ignore.
In early 2024, Danielle left the banking world. It was a huge move. Imagine leaving one of the most prestigious firms in the world to make "Get Ready With Me" videos. But as she told People, the twins have a "leg up" in a saturated market because there’s two of them. It’s a gimmick that works.
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That One Bra Controversy
If you follow them on TikTok, you definitely heard about the bra. Or the lack of them. On the Gals on the Go podcast, they dropped a bomb: they basically share everything. Including underwear.
"We only have one bra because we don't wear bras. But whenever we need a bra, we're fighting over it." — Brigette Pheloung
The internet, naturally, lost its mind. People were disgusted. "Sharing underwear is insane," was a common sentiment. But the Pheloungs just laughed it off. They’ve been together since the womb—literally. To them, it’s just efficiency. They even shared a makeup bag until they were 23.
Life After Moving Out
For their entire lives, they were a package deal. They lived together, worked together, and shared a wardrobe. But in 2025, things changed. Brigette got engaged to her long-time boyfriend, Mitch McHale.
They finally moved into separate apartments.
It was a big deal for their brand. Fans wondered if the "twin content" would dry up. It didn't. They still film together every single day. Danielle just walks ten minutes to Brigette’s place to "borrow" (steal) clothes.
Why They Actually Rank
They aren't just pretty girls in nice clothes. There’s a strategy here. They understand the algorithm better than most. Brigette posts roughly 11 times a week. She knows that in 2026, you can't just be a "model." You have to be a personality.
- Consistency: Two posts a day, usually around 5 PM.
- Relatability: They show the mess. They talk about the fights.
- The "Twin Advantage": Brands love a duo. They recently launched a line with Dearfoams.
They grew up in Essex Fells, New Jersey. They attended Saint Joseph’s University. They come from a comfortable background, which they don't really hide, but they’ve clearly built the "Acquired Style" empire through sheer volume of content.
What Most People Get Wrong
People think they’re just "clones." If you look closer, they’re distinct. Brigette is the risk-taker. She’s the one doing the $9,000 Parker Zinn gown. Danielle is a bit more grounded, likely a leftover trait from her days in wealth management.
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They also face a lot of "snark" on Reddit. People call them "boring" or "entitled." Brigette famously duetted a video calling NYC influencers boring by sarcastically jumping for joy. She doesn't take the bait. She knows that even "hate-watching" is still a view.
How to Build a Brand Like the Pheloungs
If you're looking at their trajectory and wondering how to replicate it, it’s not about having an identical twin (though it helps). It's about these specific moves:
- Pick a Niche and Warp It: Brigette took "fashion" and turned it into "over-the-top acquired taste."
- Leverage Your Past: Danielle used her corporate background to stand out before transition to full-time lifestyle content.
- Don't Fear TMI: The underwear story was gross to some, but it made them the most talked-about influencers for a week.
- Multi-Platform Dominance: They don't just stay on TikTok. They use Instagram for the "aesthetic" and YouTube for the deep dives.
The Pheloung sisters are essentially a case study in modern branding. They took a natural attribute—being twins—and treated it like a business asset. Whether you love the shared-bra lifestyle or find it "weird as f**k," you can't deny they've carved out a space in a world where everyone is trying to be famous for the exact same thing.
To keep up with their latest moves, you’ll find Brigette under @acquired.style and Danielle under @daniellepheloung. Watch for Brigette's wedding content coming up—it's likely going to be the next major peak for their brand engagement.