Honestly, if you thought Brooke Shields was just going to coast on her iconic "Pretty Baby" legacy and some Calvin Klein nostalgia, you haven't been paying attention lately. Brooke Shields 2024 isn't just a year of comeback roles; it’s the year she basically rewrote the manual on how to age in a town that usually stops looking at women once they hit forty.
She isn’t just "still around." She's everywhere. From taking over the presidency of a massive labor union to launching a high-science hair care line for the "invisible" demographic of women over 40, Brooke is doing the work. It’s a lot. And she’s doing it with a level of transparency that feels refreshing—kinda like she’s done asking for permission to exist.
The Netflix Effect and That Thailand Wedding
You probably saw her face all over your Netflix home screen this past May. Mother of the Bride dropped right around Mother's Day, and while critics weren't exactly writing love letters to the script, audiences ate it up. It was exactly what we needed: Brooke in Phuket, looking incredible in a pink swimsuit, dealing with the fact that her daughter (played by Miranda Cosgrove) is marrying the son of the guy who broke her heart decades ago (Benjamin Bratt).
It was fun. It was light. But for Brooke, it was also strategic.
💡 You might also like: The Taylor Swift White Tshirt: Why a Basic Essential Keep Breaking the Internet
She’s lean-in into the "generational comedy" space. She’s playing the mom now, and she’s doing it without the "sad, fading beauty" trope that Hollywood loves to pin on women her age. In interviews, she’s been blunt about the fact that she’s at a point where she wants to show that life doesn't stop being sexy or complicated just because your kid is grown.
Why Brooke Shields 2024 Became the Voice of "Commence"
One of the biggest shifts for her this year was the launch of Commence. If you haven't heard of it, it’s her hair care brand that grew out of her online community, "Beginning Is Now."
She’s the CEO. Not just a face, not just a "creative consultant."
Brooke spent five years building this thing. She’s targeting the biological changes—think thinning, scalp health, and texture shifts—that happen after 40. She told Glossy that she was tired of the "negative narrative" that aging is the beginning of the end. Instead, she’s positioning it as a new beginning. Hence the name.
The line includes a 2-in-1 Instant Shampoo and a thickening Root Serum. It’s a "pro-aging" stance that actually feels authentic because she’s been so vocal about her own struggles with confidence and health.
Taking Charge at Actors' Equity
In a move that surprised a lot of people outside the industry, Brooke was elected President of the Actors’ Equity Association in May 2024. This isn’t a ceremonial title; it’s a four-year term representing 51,000 stage actors and managers.
She’s basically the boss of the union now.
Why would a global superstar take a volunteer gig like this? Because the theater saved her. She’s been very open about how, after she graduated from Princeton, Hollywood kinda gave her the cold shoulder. Broadway was the only place that welcomed her back—first in Grease, then Chicago and Cabaret.
Now, she’s in Washington D.C. lobbying for:
- Increased federal arts funding.
- Fair wages for actors during the "development" phase of shows.
- Tax relief for performing artists.
- Stronger safety protocols (she even helped negotiate for the Disneyland performers' strike earlier this year).
The Shingles Campaign and the Power of "Asking"
Health-wise, she’s also been on a mission. She partnered with GSK for the THRIVE@50+ campaign. If you’ve seen the videos, she’s direct: "99% of people over 50 have the virus that causes shingles inside them."
It’s about preventive health. She’s using her platform to tell women that they have the right to self-advocate in a doctor's office. She calls it her "superpower." It’s less about being a celebrity and more about being a 59-year-old woman who knows her body better than anyone else.
What's Next: The New Book and Ryan Murphy
As we roll into the later half of the year and look toward 2025, the momentum isn't slowing down. She has a new book coming out titled Brooke Shields Is Not Allowed to Get Old. It’s part memoir, part guidebook, and it’s basically her manifesto on why the current obsession with "anti-aging" is total nonsense.
She’s also heading back to the small screen in a big way. She just snagged a guest role in Ryan Murphy’s upcoming legal drama, All’s Fair, alongside Glenn Close and Naomi Watts. It’s described as a "sexy, high-end adult procedural."
Basically, Brooke is booked and busy.
What you should take away from Brooke's 2024 strategy:
- Self-Advocacy is Key: Whether it’s in a boardroom as a CEO or in a doctor’s office, Brooke’s 2024 mantra is all about "the power in asking." Stop waiting for permission to lead or to take care of yourself.
- Pivot to Ownership: She isn't just an actress for hire anymore. By launching Commence and leading Actors' Equity, she’s moved from being the "talent" to being the "employer."
- Embrace the "New Era": Stop looking at 50 or 60 as a sunset. Brooke is living proof that you can start a company, lead a union, and star in a #1 movie simultaneously.
- Invest in Community: Her business success didn't come from a random endorsement; it came from listening to 2 million women in her online community for five years before selling them a single bottle of shampoo.
If you’re looking to follow her lead, start by looking at where you’ve been "asking for permission" in your own career or health—and then stop. Use the "Commence" mindset: realize that your experience is an asset, not a liability. Check out her new hair care line if you're over 40 and feeling those biological shifts, or keep an eye out for her book tour early next year to get the full download on how she’s flipping the script on aging.