If you’ve spent any time in the Utah tech scene or followed the world of "momprenuers" and high-growth startups, you’ve likely heard of Bubba Page. He’s often mentioned in the same breath as his ex-wife, Jordan Page, but Bubba has carved out a massive legacy of his own in the B2B world. The question everyone seems to ask—usually in hushed tones on Reddit or during late-night Google deep dives—is: how much did Bubba Page sell his company for?
People love a big number. They want to hear about the nine-figure exit that bought the mansion and the private jet. But the truth about Bubba’s exits is actually more nuanced and, honestly, way more interesting for actual entrepreneurs.
The Big One: Launch Leads and the 2020 Exit
When people talk about Bubba’s "company," they are almost always referring to Launch Leads. This was the venture that put him on the map. He founded it way back in 2009, long before the Utah "Silicon Slopes" became a buzzword. It wasn't some fly-by-night app; it was a gritty, profitable B2B sales development company that helped tech firms fill their pipelines.
After making the Inc. 5000 list three times—which is a brutal feat of consistency—Bubba officially sold Launch Leads in 2020.
Now, here is the part that drives people crazy: the exact dollar amount was never made public. In the world of private equity and mid-market acquisitions, "undisclosed" is the standard. However, we can look at the breadcrumbs. Launch Leads was a service-based business with high-ticket B2B contracts. While rumors on platforms like Reddit often speculate he "cashed in at least $3 million," those are just guesses.
What we do know is that the sale was significant enough to allow him to pivot entirely into angel investing and venture capital. You don't start a syndicate like Influence.VC with pocket change.
The Quota and Outro Chapters
Bubba didn't just have one straight shot to the top. Between the success of Launch Leads and his current role, there was Outro (previously known as QuotaDeck).
This was his "swing for the fences" venture. Unlike the bootstrapped Launch Leads, Outro was VC-backed. He raised money from heavy hitters like Kickstart Seed Fund, Peterson Ventures, and Techstars.
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- The Goal: To make cold calling obsolete.
- The Reality: It didn't work out as planned.
Bubba has been incredibly vulnerable about this period. He’s spoken on podcasts like The Exit about how Outro ultimately failed. He didn't sell it for a billion dollars; he had to shut it down. He went from being a "golden boy" entrepreneur to facing depression and an identity crisis.
This is the part most "how much did he sell for" articles skip. They want the win, but the loss is where Bubba actually earned his stripes as an investor. He knows what it’s like to lose other people’s money, which makes him a lot more cautious and savvy today.
The Page Company Buyout (2024)
Many people forget that Bubba was deeply involved in the "family business." Alongside Jordan Page, he helped build The Page Company and ShelfCooking.com. These weren't just hobbies; they were massive e-commerce and digital product engines.
In a move that surprised some but made sense given their personal transition, Bubba's ownership in The Page Company was bought out in 2024.
Again, no public SEC filings here. But consider the scale: we’re talking about an organization with millions of followers and a 2x Inc. 5000 track record. A buyout of a co-founder in a company of that size is a life-altering financial event.
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Why the Number Doesn't Actually Matter
I know, I know. You came here for a specific figure like $12.4 million. But focusing on the "how much" misses why Bubba Page is a relevant figure in 2026.
He shifted his entire philosophy. He went from "chasing the exit" with Outro back to valuing cash flow and lifestyle with his later ventures. Today, he runs Influence.VC, a syndicate that helps startups scale by using the same "creator economy" secrets he used to build his family's brand.
Basically, he realized that a company that generates $1 million in profit every year is often better than a company that sells for $10 million after you've given away half the equity to VCs.
Lessons from Bubba’s Exit Strategy
- Service businesses are underrated. Launch Leads was the foundation of his wealth, not a flashy app.
- Failure is expensive but educational. The "loss" of Outro is what actually made him a qualified VC.
- Equity is everything. Being able to be "bought out" of a successful brand like The Page Company only happens if you own your work from day one.
If you’re looking to follow in those footsteps, don't just look for a quick flip. Bubba’s path shows that the real money comes from building something that can survive multiple years on the Inc. 5000 list before you even think about the "For Sale" sign.
Next Steps for Aspiring Founders:
Audit your current business model. Are you building a "lifestyle" business that generates cash, or are you building a "VC-hungry" business that only pays out if you sell? Understanding the difference—and knowing which one you actually want—is the first step toward a Bubba Page-style exit. Focus on reaching a consistent EBITDA that makes you attractive to private equity rather than just chasing "disruptive" tech that may never turn a profit.