If you’ve spent more than five minutes on TikTok lately, you’ve definitely heard a man’s voice—smooth, enthusiastic, and slightly Southern—proclaiming that "Pookie is looking absolutely fire tonight."
That man is Jett Puckett. The woman he’s talking about? That’s Campbell Hunt Puckett.
She’s the face of the "Pookie" phenomenon, a viral sensation that turned a married couple from Atlanta into the internet's most-watched duo. But as her fame grew, so did the curiosity. People started digging. They wanted to know about her outfits, her house, and, naturally, they started asking about Campbell Hunt Puckett age and where she actually came from before the Birkin bags and the Paris trips.
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How Old Is Campbell Hunt Puckett Really?
Honestly, the internet is terrible at math. I’ve seen some sites claim she’s in her late 20s and others guess she’s nearing 40. The truth is much more straightforward.
Campbell Hunt Puckett celebrated her 33rd birthday on March 12, 2025.
That makes her 33 years old right now, as we move through early 2026. She was born in 1992. It’s funny because, in the world of TikTok where "old" is often defined as anyone over 22, Campbell has managed to capture a massive audience by being exactly who she is: a polished, successful woman in her early 30s.
Her husband, Jett, is just about the same age. He turned 34 in 2025. They aren't just kids playing dress-up; they are a settled, professional couple who just happened to strike gold with a catchphrase and a lot of Hermès.
The Life of Pookie Before the Viral Fame
Before she was "Pookie," Campbell Hunt was a girl from Marion, Illinois. She wasn’t always just an influencer. Far from it.
She has a pretty traditional Southern trajectory. She was Miss Illinois Outstanding Teen back in 2005. She played golf. She was a cheerleader. Basically, she was the quintessential high school standout before graduating from Marion High School in 2010.
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After that, it was off to the University of Mississippi (Ole Miss), where she earned a degree in marketing.
From the Skies to the Feed
A lot of fans don’t realize that Campbell worked a "real job" for a long time. In 2014, she became a flight attendant for American Airlines.
That’s actually how she met Jett.
It was March 2016. Philadelphia. A wine bar. Campbell was working a trip and was actually an hour and a half late to their first date because her flight was delayed. Jett waited. He says it was love at first sight, and they were basically inseparable forty-eight hours later.
She eventually left the airline industry to work in marketing and advertising as an account executive, all while building her fashion blog, You Should Wear That. It wasn't an overnight success. It was years of consistent posting before the "Pookie" videos actually exploded in early 2024.
Why Does Everyone Care About Campbell Hunt Puckett Age?
Age is a weirdly sensitive topic in the influencer world.
There's this unspoken rule that you have to be Gen Z to be relevant, but the Pucketts proved that's totally wrong. People are obsessed with Campbell Hunt Puckett age because she represents a specific type of aspirational lifestyle. She’s at that age where you’re transitioning from your "finding yourself" years into "established adult" years.
The New Chapter: Motherhood
The conversation around her age shifted recently when she and Jett welcomed their daughter, Paloma Campbell Puckett, in November 2024.
Becoming a mom at 32 (her age when Paloma was born) resonated with a huge segment of her audience. They watched her navigate pregnancy with high-fashion maternity looks and then transition into what Jett calls "Mini Pookie" content. It added a layer of depth to her brand that wasn't there when they were just doing "fit checks" in front of a mirror before going out to dinner.
Addressing the Controversies
You can't talk about Campbell without mentioning the bumps in the road.
When you get famous fast, people go through your old photos. In early 2024, some old photos of Campbell surfaced from her college days that caused a stir. People were upset. It was a moment where her past and her current "perfect" image collided.
She didn't run away from it, though. She apologized, acknowledged that she had grown and learned since those photos were taken, and moved forward. It was a lesson in how modern influencers have to handle their "digital footprint" when they suddenly find themselves in the global spotlight.
What's Next for the Puckett Family?
It’s clear they aren’t going anywhere.
They’ve launched their own fashion brand, Quintessential Love, and they continue to work with massive names like Armani Beauty and Formula 1. They’ve moved from being "TikTok famous" to being actual celebrities with a presence in People Magazine and at major fashion weeks.
If you’re looking to follow in her footsteps or just want to understand the "Pookie" magic, here are a few things to keep in mind:
- Consistency is king. Campbell was blogging for years before TikTok existed.
- Authenticity sells, even if it’s polished. People like seeing a husband who actually likes his wife. It’s a low bar, but it works.
- Don't be afraid to pivot. She went from pageants to planes to marketing to motherhood, all while keeping her personal brand intact.
If you want to stay updated on her latest outfits or family updates, your best bet is to follow her directly on Instagram or TikTok. She posts almost daily, and Jett is always there in the background, making sure everyone knows she looks "fire."
The fascination with Campbell Hunt Puckett age is really just a fascination with her timing. She hit her stride exactly when she was supposed to.
To get a better sense of her style, you can check out her long-running blog, You Should Wear That, where she archives her favorite looks and shopping links. It’s a great resource if you’re trying to recreate that "quintessential Pookie" vibe without spending Birkin-level money.