If you’re still searching for "Coach Inc stock price" on your ticker app, you’ve probably noticed something a bit confusing. The name Coach isn’t there. It hasn’t been for years. Since 2017, the company has traded as Tapestry, Inc. under the ticker TPR.
Honestly, it’s a name that still trips people up. But while the name changed to reflect a "house of brands" strategy, the reality is that Coach remains the undisputed engine of the company. If you own TPR, you’re basically betting on the continued resurgence of Coach. And right now? That bet is paying off in ways most retail analysts didn't see coming back in 2023.
As of mid-January 2026, Tapestry stock is hovering around $130.73. To put that in perspective, a year ago, people were worried the company was biting off more than it could chew with a massive $8.5 billion merger. Today, the story is about a leaner, faster, and surprisingly viral luxury powerhouse.
The Failed Capri Merger: The Best Thing That Ever Happened?
Back in late 2024, the business world was buzzing about Tapestry’s attempt to buy Capri Holdings—the parent company of Michael Kors and Versace. The Federal Trade Commission (FTC) stepped in, a judge blocked the deal, and for a minute, everyone thought Tapestry was in trouble.
But a funny thing happened.
The market realized that Tapestry didn't actually need Michael Kors. When the merger was officially called off in November 2024, management didn't mope. They immediately pivoted. They announced a massive $2 billion share repurchase program. They decided to focus on what they already did well: selling Coach bags to Gen Z.
The stock price, which had been weighed down by the "merger overhang," suddenly had the wind at its back. Investors love a company that knows how to return cash to shareholders, and Tapestry started doing exactly that. By the time they reported their Q1 2026 earnings in November 2025, the results were undeniable. Revenue hit $1.7 billion, a 13% jump.
Coach is Carrying the Team
Let’s be real: Kate Spade and Stuart Weitzman have had a rough go lately. Kate Spade has been undergoing a "brand reset" that feels like it's taking forever. Stuart Weitzman was actually divested in early 2025 to Caleres because it just wasn't fitting the growth profile.
But Coach? Coach is a beast.
In the first quarter of fiscal 2026, Coach revenue climbed 22% to $1.43 billion. Think about that for a second. In a global economy where people are supposed to be "tightening their belts," they are clearly still buying $400 handbags.
Why Gen Z is Obsessed
The secret sauce isn't just "affordable luxury." It’s virality. Coach managed to do what many legacy brands fail at: they became cool on TikTok.
- The Tabby Bag: This thing is everywhere. It’s reached "it-bag" status for a generation that usually hates "corporate" brands.
- The Brooklyn Bag: Recently named one of the most popular items globally by the Lyst Index.
- Bag Charms: It sounds silly, but Coach's cherry charms and leather straps have become a massive high-margin revenue stream.
Nearly 35% of the 2.2 million new customers Tapestry added in the last quarter were Gen Z. That’s the "holy grail" for luxury investors because it represents decades of future spending power.
By the Numbers: TPR Stock Performance
If you’re looking at the data, the 52-week range for TPR is wild. It touched a low of $58.42 and recently hit a high of $136.00. That is a massive swing.
What’s driving this? It’s not just sales; it’s efficiency.
- Gross Margins: They are sitting at a whopping 76.3%. For every dollar they sell, a huge chunk is pure profit.
- Earnings Per Share (EPS): For fiscal 2026, the company is guiding for $5.45 to $5.60.
- Dividends: They recently bumped the quarterly dividend to $0.40 per share. That’s a 14% increase, which signals management's confidence in their cash flow.
The Risks: It’s Not All Leather and Roses
I'd be doing you a disservice if I didn't mention the headwinds. No stock goes up forever without a few bumps.
First, there’s the tariff situation. Since a lot of luxury goods—or at least the materials—move across borders, changes in trade policy are a constant threat. Tapestry already baked a $160 million tariff hit into their 2026 projections. If trade wars heat up more than expected, those margins could get squeezed.
Second, the China market is a bit of a wildcard. While they saw 20% growth in Greater China last quarter, the Chinese economy has been famously unpredictable lately. A slowdown there would hit the Coach brand price target hard.
✨ Don't miss: Who is on the 100 dollar bill? The Real Story Behind the Blue Note
Finally, there’s the "Kate Spade problem." While Coach is soaring, Kate Spade revenue has been dipping. Management is trying to fix it, but if they can't turn that brand around, it remains a literal and figurative drag on the total Coach Inc stock price (TPR).
What Should You Actually Do?
Looking at the analyst consensus for 2026, most big firms like Barclays and Bernstein are leaning "Buy" or "Outperform." Barclays recently hiked their price target to $155.
However, you've got to watch the valuation. At $130, the stock isn't the "screaming bargain" it was when it was $60. It’s trading at a forward P/E of about 18x to 19x. That’s fair for a luxury leader, but it doesn't leave a massive margin for error if Coach suddenly stops being the "cool kid" on social media.
Actionable Insights for Investors
If you’re holding or considering TPR, here is how to play the next few months:
- Watch the February 6th Earnings: This will be the next big catalyst. Management will update the full-year outlook. If they raise guidance again, the stock could easily clear $140.
- Monitor the "AUR" (Average Unit Retail): This is the most important metric you've never heard of. It tells you if Coach is able to sell bags at full price or if they are relying on discounts. Right now, AUR is rising—that’s a huge green flag.
- Diversify the Luxury Bet: Don't put everything into Tapestry. The luxury market is fickle. If you like the sector, look at how European giants like LVMH are performing. If LVMH struggles but Tapestry grows, it proves that the "accessible luxury" niche is where the real money is right now.
- Set a Trailing Stop: Given the stock's run from $58 to $130, protecting your gains is smart. A 10-15% trailing stop allows you to ride the momentum while ensuring you don't get wiped out by a sudden market correction.
The Coach story is far from over. It’s evolved from a dusty legacy brand into a data-driven, youth-focused machine. Whether the name is Coach Inc or Tapestry, the stock price is finally reflecting the strength of its most iconic label.
Next Steps for Your Portfolio:
Check your current brokerage account for any legacy "COH" holdings; most platforms automatically converted these to "TPR," but it's worth verifying your cost basis. If you're looking for an entry point, wait for a pull-back toward the $120 support level rather than chasing the current all-time highs.