If you spend enough time scrolling through beauty YouTube or the "influencer snark" corners of Reddit, the name Daisy Marquez—often searched with her full legal roots as Daisy Gomez Marquez El Paso TX—is going to pop up. She isn't just another girl with a blending brush and a ring light. Honestly, her story is kind of a wild ride that involves the Texas border, a massive rise to fame, some pretty heavy legal hurdles, and a fair share of controversy that still keeps people talking in 2026.
People from El Paso take their own seriously. When Daisy first started blowing up, there was this sense of "local girl makes it big." But as she moved from the 915 to Los Angeles and eventually Dallas, the connection to her El Paso roots became a core part of her brand—and her struggles.
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The El Paso Roots and the "Undocumented" Narrative
Daisy’s story didn't start in a mansion. It started in San Luis Potosi, Mexico. She was born there in 1997 and brought to the United States as a baby by her mother, Isabel Contreras. Most people don't realize that for a huge chunk of her career, Daisy was navigating the high-pressure world of brand deals and international invites while being undocumented.
Basically, she was stuck.
Imagine being invited to Paris Fashion Week or a lush brand trip to Bora Bora and having to say no because you literally cannot leave the country. That was her reality. She’s been very open about the fact that she could go to Hawaii—because it’s a U.S. territory—but anything else was off-limits. This "DACA-status" journey is why so many people in El Paso and across the Southwest resonated with her. She represented a very specific, very real struggle.
Why the El Paso Connection Matters
- Education: She spent those formative years in Texas, even attending an all-girls school for a bit during middle school.
- Culture: Her makeup style—bold, glam, unapologetically Latina—is heavily influenced by the "Chicana" aesthetic prevalent in El Paso and North Texas.
- The Name Change: Fun fact—her name was originally spelled "Deisy." During the immigration process, it got switched to "Daisy." It’s a small detail, but it’s one of those things that happens when you're caught in the bureaucracy of the border.
The Business of Being Daisy Marquez
She didn't just fall into money. She’s actually a pretty sharp businesswoman. She started out on Snapchat, just sharing tips, but it turned into a career that at one point had her worth nearly a million dollars.
She’s launched:
- Bella Perversa: Her perfume line. She’s obsessed with scent being a confidence booster.
- Daisy Diaries: A podcast where she’s arguably too honest (we'll get to the scandals in a second).
- The Daisy DACA Foundation: A way to give back to the community that shares her background.
The Controversies: When "Relatable" Goes Wrong
You can't talk about Daisy Gomez Marquez El Paso TX without mentioning the drama. If you’re looking her up, you probably saw the headlines about the "haunting" or the medical claims.
A few years back, Daisy posted a video claiming her house was haunted—the "not clickbait" kind. It went viral, but the internet is a skeptical place. People tore it apart, calling it a stunt for views. It was one of those moments where the influencer "curtain" slipped, and people started questioning what was real and what was staged.
Then there was the sickle cell anemia situation. Honestly, this is the one that still gets people heated. She eventually admitted on her podcast that she had lied about having the condition to cover up the fact that she was recovering from a cosmetic procedure (a BBL). In the world of 2026, where "transparency" is the biggest currency for creators, that lie felt like a massive betrayal to fans who actually live with chronic illnesses.
Breaking Down the "Sickle Cell" Fallout
It wasn't just a lie; it was a PR disaster. It showed the immense pressure influencers feel to be "perfect" or "always on." Instead of just saying, "Hey, I'm taking a break for surgery," she felt the need to invent a life-threatening struggle. It’s a classic example of how the "perfection" of Instagram can lead to some really questionable real-life choices.
Life in 2026: The Dallas Shift
Daisy eventually traded the chaotic energy of LA for a more grounded life in Dallas. She bought a massive home there—which she’s toured on YouTube—and it’s clear she’s trying to build a legacy that’s more than just "makeup girl."
Her house tour showed off a custom-built "glam room" and a massive closet that used to be a movie theater. It’s the kind of "New Money" success that people love to watch, but she keeps it grounded by talking about her family and her sisters—Daphne, Destiny, and Nicole.
What You Should Actually Take Away
If you’re following the Daisy Gomez Marquez El Paso TX story, it’s a lesson in the complexity of modern fame. She isn't a hero, and she isn't a villain. She’s a woman who grew up in the shadow of the border, built an empire out of nothing but a smartphone and some eyeshadow, and tripped over her own feet more than a few times in the public eye.
Actionable Insights for Following Content Like This:
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- Verify before you vent: Influencer drama moves fast. Before getting outraged by a "snark" thread, check the actual source (like her Daisy Diaries episodes) to hear the context.
- Support DACA initiatives: If Daisy’s story about her status moved you, look into local El Paso organizations that help DACA recipients with legal fees.
- Watch the "rebrand": Daisy is currently shifting from "beauty guru" to "lifestyle entrepreneur." Watch how she handles her past mistakes; it’s a masterclass in how influencers try to "evolve" out of their scandals.
The El Paso girl who couldn't leave the country for a brand trip has come a long way. Whether you love her or find her "messy," you can't deny she’s a permanent fixture in the Latina creator space. Keep an eye on her foundation—that's likely where her most impactful work will happen in the coming years.
Practical Next Steps:
If you want to dig deeper into the legalities of the DACA status she often mentions, check the official USCIS guidelines for "Advance Parole," which is the specific mechanism she would have needed to travel. For the beauty side, her early 2017-2018 tutorials still hold up as some of the best technical "cut crease" guides on the platform.