If you’ve spent any time on Pinterest or TikTok lately, you’ve probably seen her. That girl with the perfect curtain bangs, a vintage-looking blazer, and a look that says, "I just woke up like this, but my bedsheets are probably silk."
Dakota Johnson street style 2024 isn't just about clothes. It’s a mood. Honestly, it’s a masterclass in how to look expensive without looking like you’re trying at all. While everyone else is chasing "mob wife" aesthetics or whatever micro-trend is blowing up this week, Dakota is out here in New York or LA just... wearing jeans.
But they aren't just any jeans.
The "On-Set" Chic of Materialists
A huge chunk of Dakota’s best 2024 looks actually came from the set of her movie Materialists. People get confused here. Are these her actual clothes or costumes? Well, when you’re Dakota Johnson, the line is basically invisible.
One of her standout moments involved a pair of RE/DONE 70s stove-pipe jeans. She paired them with Nike Cortez trainers—which, by the way, are having a massive comeback because of her—and a vintage Hermès padded jacket. It’s that high-low mix that makes her the queen of the street.
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Breaking Down the "Pop of Red"
You’ve heard of the "unexpected red" theory? Dakota basically invented it for 2024. She was spotted wearing some lived-in brown corduroy trousers and a simple white cropped shirt. Pretty basic, right?
Then she tied a bright scarlet cashmere sweater around her shoulders.
It changed everything. It took a "running to the deli" outfit and turned it into a "I own the deli and the block it's on" outfit. This is the nuance people miss. It’s not about the red sweater; it’s about how she treats the sweater like a scarf.
Why She’s Still the Gucci Muse
Even with Alessandro Michele out and Sabato De Sarno in at Gucci, Dakota remains the ultimate face of the brand. But her street style version of Gucci is way different than the red carpet "naked dress" moments.
In June 2024, she was seen in NYC wearing a full sheer-on-sheer look from Gucci’s Cruise 2025 collection. We’re talking an orange chiffon skirt that was almost entirely transparent.
- She wore high-waisted yellow briefs underneath.
- She kept the top a simple "baby tee" style.
- The only "heavy" part of the look was burgundy patent leather pumps.
It was daring. It was borderline NSFW. But because she kept her hair in those messy, "French-girl" waves, it didn't feel thirsty. It felt like art.
The "Dakota Core" Shopping List
If you're trying to replicate her 2024 vibe, you don't actually need a Gucci budget. Most of her "Dakota Johnson street style 2024" staples are actually surprisingly accessible if you know what to look for.
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- The Denim: Look for straight-leg, mid-to-high rise. Avoid anything with too much stretch. She loves Levi's 501s and Agolde.
- The Footwear: It’s either a flat loafer (think Gucci Jordans or a solid Steve Madden dupe) or a low-profile sneaker. The Adidas x Craig Green sneakers in pastel colors are her current go-to.
- The Outerwear: Oversized blazers. Always. If it looks like you stole it from a very chic grandfather's closet, you're on the right track.
The Unexpected 2024 Jewelry Trend
While everyone else was wearing chunky gold hoops, Dakota started pivoting back to statement pendants. At a Bulgari event in September, she wore a massive silk chocolate brown slip dress with a huge "Monete" coin pendant.
This is a tip for you: find one big, vintage-looking necklace. Wear it with a plain white T-shirt. That is the 2024 Dakota formula in a nutshell.
The Common Misconception
People think she’s a minimalist. She’s not.
Minimalism is often sterile. Dakota’s style is "Eclectic Grandpa" meets "French Editor." She mixes textures—suede bags with corduroy pants, or lace slips with sporty sneakers. She isn't afraid of a weird color combo, like teal sneakers with brown pants.
She also knows the power of a Bottega Veneta bag. She’s been seen multiple times with the Sardine bag (the one with the gold handle). It’s a piece of jewelry you happen to carry your phone in.
How to Get the Look Today
Stop buying trendy stuff. Seriously.
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If you want to nail Dakota Johnson street style 2024, go to a thrift store and find a well-made trench coat. Then, go buy a pair of Nike Cortez.
Your Actionable Cheat Sheet:
- Tailor your jeans: Dakota’s jeans always hit exactly at the top of her shoe. No bunching at the ankles.
- Layer a white tee: Put a crisp white T-shirt under your sweaters. Let just a tiny bit of the collar peek out. It adds "dimension" (fashion speak for "makes you look like you tried slightly more").
- Invest in "Liquid Hair": Her hair always looks shiny. Use a glossing serum. Her stylist uses a specific growth-boosting serum to keep those bangs looking thick and healthy.
- Don't match everything: If you're wearing a navy hat, try a red bag. If you're wearing brown pants, try a pink shirt.
The beauty of Dakota’s style is that it’s lived-in. It’s okay if your blazer is a little wrinkled or your sneakers aren't pristine. In fact, it’s better that way. She’s proving that being the "cool girl" is mostly about being comfortable in your own skin—and a really, really good pair of sunglasses.