You’ve seen the cans. Maybe you’ve even tripped over a cardboard standee of a Titanosaurus while trying to find the beef jerky at 7-Eleven. Dr Pepper and the Jurassic franchise have been attached at the hip for years, but the Dr Pepper Jurassic World Rebirth collaboration feels different. It’s less like a standard movie ad and more like a full-blown scavenger hunt for soda nerds and dino fans alike.
Honestly, it’s kinda wild how much effort goes into these things. We aren't just talking about a logo slapped on a regular can of soda. For the 2025 release of Jurassic World Rebirth, the marketing team went into overdrive, creating a lineup that spans flavors, collectible packaging, and digital rewards that actually require some legwork to unlock.
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The Mystery of the 2025 Flavor Lineup
Basically, if you’re looking for a specific dinosaur, you have to look for a specific flavor. It’s not a "one size fits all" situation. Most people assume the "Rebirth" promotion is just for the original Dr Pepper, but that’s not the case. The brand brought back Dr Pepper Blackberry—a fan favorite that originally surfaced for the Spider-Man and Dominion eras—as the flagship flavor for this movie.
But here is where it gets complicated. The dinosaurs are distributed across the entire portfolio. If you want the Mosasaurus, you’re looking at the regular 12-packs. Want the Titanosaurus? You better be a Diet Dr Pepper drinker.
- Dr Pepper Blackberry: Features the Aquilops (and a special T-Rex logo for the Zero Sugar version).
- Dr Pepper Cherry: Showcases the Spinosaurus, which, by the way, got a total redesign for this movie to look more "semiaquatic" and bulky.
- Strawberries & Cream: This is where you'll find the Ankylosaurus.
- Regular Dr Pepper: The classic Mosasaurus takes the stage here.
- Dr Pepper Zero Sugar: This one features the Quetzalcoatlus, the massive pterosaur from the film.
Why This Collab Actually Matters for Fans
You might think, "It’s just a can, who cares?" Well, the collectors care. A lot. On sites like eBay and various fan forums, "bottom-drained" cans are already selling for ten bucks a pop. People are literally draining the soda from the bottom so the pull-tab remains intact, preserving the can as a display piece.
It’s not just about the tin, though. The Pepper Perks program is the real engine behind the Dr Pepper Jurassic World Rebirth hype. By scanning receipts from 20-ounce bottles—specifically at retailers like 7-Eleven and Speedway—fans have been winning daily movie tickets and exclusive gear.
The rewards weren't just stickers. We’re talking about high-end "swag" like Jurassic-themed mini-fridges, Funko POP! figures of the new species (like the Titanosaurus and Aquilops), and even branded apparel from the "7Collection" store.
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The 7-Eleven Takeover
If you were in New York, Los Angeles, or Beavercreek, Ohio, around the film’s July 2nd release, you probably saw the "Immersive Retail" experience. This wasn't your average convenience store visit. Certain locations were completely transformed into research outposts.
They had "Mission: Deep Blue" and "Mission: Colossal Cherry" Slurpees, which were basically just Blue Raspberry and Cherry but with a fancy name. It's marketing 101, but it works. Seeing a life-sized dinosaur decal while you're grabbing a hot dog adds a layer of fun to a boring errand.
What Most People Miss About the Dinosaurs
There is a bit of "inside baseball" here regarding the movie's plot and the Dr Pepper cans. The film, directed by Gareth Edwards, takes place five years after Dominion. The environment is hostile to dinosaurs now, so they live in "tropical locales."
The Dr Pepper promo materials actually leaked some of the first looks at these creatures. Specifically, the Titanosaurus model used in the Dr Pepper digital promos gave fans their first real sense of scale for the land-based giants in the new film. It’s rare for a soda company to be the primary source of "leaked" VFX models, but that’s the world we live in now.
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Expert Tips for Collectors
If you’re still trying to round out your collection or participate in the final legs of the 2025-2026 sweepstakes, keep a few things in mind.
First, availability is regional. You might find stacks of Blackberry Zero Sugar in Texas but none in Florida. It's annoying.
Second, check the expiration dates. If you're buying "full" cans for a collection, soda eventually eats through the aluminum. It takes years, but it happens. This is why the pros drain them.
Third, keep those receipts. Even if a specific sweepstakes has "ended," Dr Pepper often rolls over points into the next cycle of Pepper Perks.
Actionable Next Steps
- Check the Bottom: If you find a limited-edition can at a gas station now, look for the "Best By" date to ensure the carbonation hasn't caused any bulging.
- Verify the Species: Don't pay "collector prices" for a regular Mosasaurus can; those are common. The Blackberry "Aquilops" cans are much harder to find in the wild.
- Use the App: Always scan your Dr Pepper purchases through the official rewards portal. Even if you don't want the dinosaur gear, the points often trade for digital movie rentals or dining credits.
- Watch the Aftermarket: If you're missing a specific dino like the Ankylosaurus, wait for the "post-movie" dip in prices on secondary markets. The hype usually cools off about six months after the DVD/streaming release.