A lot of people still think of Drea de Matteo as Adriana La Cerva, the tragic, leopard-print-wearing heart of The Sopranos. But if you’ve been paying attention lately, you know that the woman we’re seeing in 2025 is a far cry from the character who met her end in the Pine Barrens. Honestly, her pivot over the last couple of years has been one of the most polarizing and fascinating shifts in Hollywood history.
She didn't just fade away. She basically blew up the bridge behind her.
By the time we hit 2025, Drea has fully leaned into her role as an industry outlier. She isn't begging for guest spots on network procedurals anymore. Instead, she’s building a weird, wild, and incredibly lucrative ecosystem that includes a massive OnlyFans presence, a "freedom-focused" streetwear brand, and a political stance that has made her a hero to some and a pariah to others.
The OnlyFans Reality Check
Let’s get the elephant out of the room first. The headlines about Drea de Matteo 2025 almost always circle back to her OnlyFans account. When she launched it in late 2023, the internet lost its mind. People were confused. Was she broke? Was it a mid-life crisis?
The truth is way more pragmatic. Drea has been incredibly vocal about the fact that she was basically "canceled" by the industry over her refusal to take the COVID-19 vaccine. She’s told anyone who will listen that she was down to her last few dollars, facing foreclosure on her home, and had no choice but to pivot.
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Interestingly, she’s revealed that her 13-year-old son actually helps edit some of her content for the site. Before you roll your eyes or get "kinda" weirded out, she’s clarified that it’s all kept within the family business structure. She sees it as a way to provide for her kids when Hollywood turned its back. Within five minutes of launching the page, she famously made enough to pay off the mortgage arrears that were threatening her house. By 2025, that "emergency" move has turned into a stable, seven-figure business.
ULTRAFREE and the New "Mob Wife" Aesthetic
While TikTok was busy obsessing over the "Mob Wife" aesthetic in early 2024, Drea was busy actually living it—but with a punk-rock twist. Her clothing brand, ULTRAFREE, has become a central part of her life in 2025.
It isn't just about hoodies and tees. It’s a whole vibe centered around "making freedom cool again."
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- The designs are gritty and streetwear-focused.
- She incorporates jewelry with protection symbols, crosses, and even tiny revolvers.
- The brand is heavily influenced by her son's interest in skate culture and her own "gangster goddess" roots.
She’s basically bypassed the traditional retail route, selling directly to a fanbase that follows her on Telegram and independent podcasts rather than watching her on HBO.
The Political Shift Most People Missed
You’ve probably seen her on Fox News or sitting down with Jesse Watters. Drea de Matteo in 2025 is one of the most prominent "ex-liberals" in the public eye. She doesn't call herself a staunch Republican, but she’s made it clear she feels abandoned by the far left.
She co-endorsed the Trump/RFK Jr. ticket in the 2024 election cycle, and heading into 2026, she’s continued to be a vocal critic of what she calls the "Hollywood machine." She says she never played the "celebrity game" anyway—never cared about the red carpets or the fancy purses. This "accidental" political activism has given her a second wind in the media, even if it cost her some old friends in the business.
Is She Still Acting?
Despite the "canceled" narrative, Drea hasn't totally quit the screen. In 2025, she appears in the film Nonnas, playing a character named Stella. It’s a bit of a return to form, working alongside Vince Vaughn and Susan Sarandon. It shows that while she might be a "savage" in the eyes of some casting directors, her talent is still undeniable.
She also stays connected to her roots through the Gangster Goddess Broad-Cast, the podcast she hosts with Chris Kushner. While they started as a Sopranos rewatch show, it’s evolved into something much deeper—discussions about resilience, "living by your own rules," and navigating the world when you refuse to follow the script.
What Drea de Matteo 2025 Teaches Us
Her story is a case study in the "creator economy" for the 50-plus demographic. She realized that her brand—the tough, no-nonsense Jersey girl—was more valuable than the permission of a studio executive.
If you’re looking to follow her journey or learn from her "rebrand," here are the actionable takeaways:
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- Direct-to-Consumer is King: Whether it's OnlyFans or her own merch, she owns her audience. She doesn't need a middleman to get paid.
- Authenticity Over Approval: She leaned into her controversial views rather than apologizing for them. It built a smaller but much more loyal (and high-spending) community.
- Diversify Everything: She isn't just an actress; she's a podcaster, a designer, and a digital creator.
Drea de Matteo didn't lose her career. She just decided to own it. In a world where every celebrity feels like a polished PR project, her 2025 era is refreshingly, aggressively real.
Next Steps for Fans and Observers:
Check out the ULTRAFREE official site if you want to see how she’s blending 90s nostalgia with modern political commentary. If you're looking for the most unfiltered version of her story, the Gangster Goddess Broad-Cast remains the best source for her weekly updates and industry tea. Finally, keep an eye out for Nonnas in theaters or on streaming to see her prove she’s still got the acting chops that won her an Emmy.