Walk into any Dutch Bros in the morning and you’ll see it. Lines of cars snaking around the building, "broistas" high-fiving customers, and a level of caffeinated energy that feels more like a concert than a coffee run. But when you move from the drive-thru to the brokerage app, things get a bit more complicated. Most people looking for the dutch bros coffee stock symbol are searching for a quick ticker to trade, but they often miss the actual machinery behind the $10 billion company they’re buying into.
The official dutch bros coffee stock symbol is BROS. It trades on the New York Stock Exchange (NYSE).
While it’s easy to just type those four letters into Robinhood or Fidelity, understanding why this stock behaves the way it does requires looking past the Rebel energy drinks and the muffin tops. We’re currently in early 2026, and the landscape for BROS has shifted significantly from its IPO days.
The BROS Ticker: More Than Just a Catchy Name
When Dutch Bros went public in September 2021, the choice of BROS as their ticker was a deliberate branding masterstroke. It perfectly encapsulated the "Dutch Luv" culture. Honestly, it’s one of the few tickers that actually tells you the vibe of the company.
Currently, the stock is sitting around $61.00 to $62.50. If you’ve been watching the charts lately, you know it’s been a bit of a rollercoaster. Just last February, it hit an all-time high of roughly $85.37. Since then, we’ve seen some consolidation. It’s a high-beta stock, which is just a fancy way of saying it moves a lot faster than the general market. If the S&P 500 sneezes, BROS usually catches a cold—or starts running a marathon.
The company is no longer just an Oregon-based secret. They’ve exploded across 24 states with over 1,000 locations. But here’s the kicker: they want 2,029 shops by the year 2029. That’s a massive undertaking.
Why the Dutch Bros Coffee Stock Symbol is Hovering Where It Is
Investors are currently wrestling with a classic "growth vs. value" dilemma. On one hand, the revenue growth is staggering. We’re talking about a 25% to 28% year-over-year increase in recent quarters. In the third quarter of 2025, they pulled in $423.58 million. That’s a lot of Golden Eagles and Annihilators.
But then you look at the P/E ratio.
It’s high. Like, triple-digits high—floating around 122 recently.
- Valuation: BROS often trades at a premium compared to Starbucks (SBUX) or Chipotle (CMG).
- Expansion: They just acquired Clutch Coffee Bar, a 20-unit chain in the Carolinas. This is a big deal because it shows they aren’t just building from scratch anymore; they’re buying their way into new territories.
- The "Food" Factor: For years, Dutch was just about drinks. Now, under CEO Christine Barone, they’re pushing breakfast food. Analysts at TD Cowen recently bumped their price target to $73 specifically because they think the food expansion will drive higher "same-store sales."
Basically, the market is betting that Dutch Bros can become the next Starbucks without losing the "small shop" soul that made them famous. It’s a tough tightrope to walk.
What's Actually Driving the Price Right Now?
If you're tracking the dutch bros coffee stock symbol in your watchlist, you need to watch the "same-shop sales" (SSS) metric. It’s the lifeblood of retail stocks. Recent data shows SSS growing at about 5%. That’s solid, but in a world of high inflation and rising coffee bean costs, it keeps the margins tight.
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Labor is another hurdle. California just hiked its fast-food minimum wage again, and since Dutch has a massive footprint there, it eats into the profits. Management has been pretty transparent about this, noting about a 50 basis point pressure on margins due to these regulatory shifts.
Interestingly, there’s been some heavy insider selling lately. In late 2025, the DM Trust Aggregator (associated with the co-founders) offloaded millions of shares. Now, don't panic—insiders sell for lots of reasons (buying houses, diversifying, taxes). But when millions of dollars leave the building, the market usually takes a second to process it.
Is the Hype Justified for 2026?
Most Wall Street analysts are still leaning toward a "Strong Buy." The average price target is hovering near $77, which suggests there's some room to run from the current $62 level.
One thing that’s sorta overlooked is their mobile ordering. For a long time, the Dutch Bros experience was all about the "face-to-face" interaction at the window. They were late to the mobile game. But now that they’ve integrated it, they’re seeing better "throughput" (getting people through the line faster). Speed is everything in a drive-thru.
Key Stats to Keep in Your Back Pocket:
- Market Cap: Roughly $10.1 billion.
- Next Earnings Date: Estimated for February 11, 2026.
- Revenue Trajectory: They recently raised their 2025 guidance to over $1.61 billion.
- 52-Week Range: A wide gap between $47.16 and $86.88.
The Reality Check
Investing in the dutch bros coffee stock symbol isn't for the faint of heart. It’s a momentum play. If you’re looking for a steady dividend payer, this isn't it—they don't pay one. Every cent they make goes back into building more shops and buying more espresso machines.
The biggest risk? Oversaturation. Can they really put 2,000 shops in the US without the brand becoming "just another coffee place"? In Oregon, they are a cult. In North Carolina or Florida, they are the new kid on the block. The 2026 expansion into the Southeast will be the ultimate test of their brand's "portability."
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Your Next Moves with BROS
If you're looking to take action on this information, start by monitoring the upcoming Q4 earnings report in February 2026. Pay close attention to two specific things: the "adjusted EBITDA" and the "shop-level contribution margin." These numbers tell you if the company is actually making more money per latte, or if they’re just growing for the sake of growing.
Check your portfolio's exposure to the "Consumer Discretionary" sector. Since BROS has a high Beta (around 2.56), it will magnify market swings. If you're already heavy on tech or growth stocks, adding more BROS might make your account value swing wildly. Set a price alert for the $57.00 support level; if it breaks below that, the technicals suggest it could slide further. Conversely, a break above $65.00 could signal that the bulls are back in control for a run toward those $70+ analyst targets.