Ever been in that spot where you sit on your glasses or the dog decides your expensive frames are a new chew toy? It’s a specialized kind of panic. You need to see, you need to work, and you definitely don’t want to wait two weeks for some lab in another state to mail you a replacement.
This is usually where Eyemart Express Rogers AR enters the conversation.
Located right over on W Pleasant Crossing Dr, tucked behind the McDonald’s, this spot has become a bit of a local staple for people in Northwest Arkansas who are tired of the "we'll call you in ten days" routine. But is it actually as fast as they claim? Honestly, it depends on what you’re ordering, but they’re doing something most big-box retailers gave up on years ago: they actually keep the lens-cutting tech inside the building.
The Reality of Same-Day Service in Rogers
We’ve all seen the "glasses in an hour" signs. Most of the time, that’s marketing fluff or only applies if you have the world’s simplest prescription and pick the most basic plastic lenses. At Eyemart Express Rogers AR, the "Express" part of the name is backed up by an actual on-site lab.
They claim about 80% of their glasses are finished in under an hour. If you’re a single-vision wearer—meaning you just need help with distance or just reading—you can usually grab lunch at the nearby Slim Chickens and come back to a finished pair.
Progressives are a different beast. Usually, "no-line bifocals" are the reason for those long wait times at other stores. However, the Rogers location is one of the few that can often handle even these complex digital lenses on the same day. It’s not guaranteed (sometimes the specific lens blank isn't in stock), but it’s significantly more likely than at a warehouse club or a boutique shop.
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The Optometrist Situation
Let’s clear up a common confusion. Eyemart Express sells the frames and makes the lenses. They aren't technically the doctor's office, though they are usually attached to one. In Rogers, you’ll find Kevin Dang, O.D. right next door.
You don't have to use the doctor next door. You can bring a prescription from any eye doctor in Bentonville, Fayetteville, or wherever you go. But if you're starting from scratch, having the exam and the lab in the same shopping center is just easier. Dr. Dang’s office typically keeps hours that align with the store, but they usually close a bit earlier in the afternoon, especially on Saturdays.
Dealing with Insurance and the Cost Factor
Buying glasses is notoriously annoying because of how vision insurance works. It’s not like health insurance; it’s basically a glorified coupon book.
Eyemart Express Rogers AR is actually in-network for VSP, which is a big deal since VSP is the giant in the industry. They also take:
- EyeMed
- Davis Vision
- UnitedHealthcare
- Aetna
If you have a Flexible Spending Account (FSA) or a Health Savings Account (HSA), you can use those here too. A lot of people forget that those funds expire at the end of the year—Rogers locals often swarm the place in late December for this exact reason.
Kinda interestingly, they also have a "2 pairs for $39.95" deal that pops up often. Is it the highest-end designer frame? No. Is it a lifesaver if you’re on a budget or need a backup pair for the car? Absolutely.
Brands and Style: Beyond the Basics
If you’re worried the selection is just generic "value" frames, that’s not really the case anymore. They’ve moved into carrying some of the bigger names you’d see at high-end shops. You’ll find:
- Ray-Ban (the classic choice)
- Oakley (good for the active NWA lifestyle)
- Coach
- Nike
- Columbia
They also have these "ExpressCare+" warranties. Honestly, if you’re prone to dropping your glasses or you’re buying for a kid who plays sports at Rogers High, it’s worth the extra few bucks. It covers unlimited lens and frame replacements for a year.
When Should You Go?
The store is open Monday through Friday from 9:00 AM to 7:00 PM.
Saturdays are shorter, usually 9:00 AM to 5:00 PM.
Sundays? They’re closed.
If you want the fastest service, try to go on a Tuesday or Wednesday morning. Saturday afternoons at Pleasant Crossing are a madhouse. Between the shoppers at Walmart and the surrounding restaurants, the parking lot gets hectic, and the wait to talk to an optician can creep up.
What People Get Wrong
A big misconception is that "fast" means "low quality." Modern lens surfacing machines are incredibly precise. The reason it’s fast isn't that they’re rushing; it's that the glasses don't have to be put on a truck and sent to a centralized hub in another state.
Another thing: people think they can't get their glasses adjusted if they didn't buy them there. While they prefer to work on their own product, the staff is generally pretty cool about doing minor adjustments or nose pad replacements for a small fee or sometimes even for free if they aren't slammed.
Actionable Steps for Your Visit
- Bring your physical prescription. If you have it on your phone, that works too, but make sure it’s not expired (most are valid for 1-2 years).
- Check your VSP benefits beforehand. Log into your portal so you know exactly what your frame allowance is.
- Ask about the "In-Store Lab" status. If you need them same-day, ask the associate before you pick out frames if your specific prescription can be filled on-site that day.
- Verify the doctor's hours. If you need an exam, call Dr. Dang’s office directly at (479) 202-4725 to snag a walk-in or scheduled slot.
The address is 2600 W Pleasant Crossing Dr, Ste 60, Rogers, AR 72758. If you're coming from I-49, it's just a quick turn-off, making it one of the most accessible optical shops in the region. Whether you're looking for designer frames or just something to get you through the work week, this location is likely your fastest path to seeing clearly again.