Honestly, if you're looking at the fb current stock price today, you're probably seeing a lot of green, but the vibe in the market is surprisingly tense. As of mid-day on January 15, 2026, Meta Platforms (the artist formerly known as Facebook) is trading around $623.18. That’s a decent little jump—up about 1.2% from yesterday’s close of $615.52. But don't let that daily flicker fool you. The stock has been on a wild ride lately, hitting a 52-week high of nearly $796 before cooling off significantly.
People still type "FB" into Google even though the ticker changed to META years ago. It's funny how habits stick. But what's happening under the hood of Mark Zuckerberg's empire is anything but old school. We're currently sitting in that awkward "quiet period" before the Q4 2025 earnings call, which is officially scheduled for January 28, 2026. Investors are basically holding their breath, trying to figure out if Zuck’s massive pivot toward AI and nuclear energy is going to pay off or just burn a hole in the balance sheet.
What’s Actually Moving the FB Current Stock Price Today?
So, why is the stock up today? It’s not just random market noise. A few days ago, Meta made waves by appointing Dina Powell McCormick, a former Trump adviser and Goldman Sachs executive, as President and Vice Chair. That’s a huge "grown-up in the room" move. It signals to Wall Street that Meta is getting serious about navigating the regulatory minefield that 2026 is bound to bring.
Then there’s the nuclear stuff. Yeah, you heard that right. Meta recently followed in the footsteps of Amazon and Google by betting on nuclear energy to power its massive AI data centers. Deals with companies like Oklo and Vistra have analysts like those at TD Cowen feeling pretty bullish. They actually just bumped their price target for META to $820. They’re betting that Instagram and Facebook will grab an even bigger slice of the digital ad pie—growing from 30% to 34% by 2030.
But it’s not all sunshine. The fb current stock price is still feeling the weight of recent layoffs. Meta just trimmed about 10% of its Reality Labs division. If you’ve been following the Meta story, you know Reality Labs is the "metaverse" arm that’s been bleeding cash for years. While the market usually likes cost-cutting, these specific cuts have some people worried that the VR dream is being sidelined for AI wearables.
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The Reality of the Numbers
Let's look at the raw stats. No fluff.
- Current Price: ~$623.18
- Market Cap: $1.57 Trillion
- P/E Ratio: 27.59
- Dividend Yield: 0.34% (Yes, they pay a dividend now!)
For a tech giant, a P/E of 27 isn't actually that crazy. It’s way lower than some of its "Magnificent Seven" peers. Simply Wall St recently ran a DCF (Discounted Cash Flow) analysis and argued that Meta might actually be undervalued by as much as 40%. They think the "fair value" is closer to $835.
But here’s the catch. Meta told everyone back in October that their capital expenditure (capex) in 2026 is going to be "notably larger" than in 2025. We’re talking about spending over $125 billion on chips and data centers. That is a staggering amount of money. When a company says they’re going to spend that much, investors start getting twitchy about profit margins.
The Ad Machine vs. The AI Lab
The core of the "FB" business is still the ad machine. It’s a beast. Total revenue for the last twelve months hit $189 billion. That’s because Reels is finally pulling its weight. Advertisers are flocking to it because Meta’s new AI-driven "Lattice" model is scarily good at predicting what you’ll click on.
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If you're tracking the fb current stock price, you have to watch the "Bears" too. The skeptics, like some analysts at Public.com, point out that Reality Labs is projected to lose nearly $18 billion this year alone. They’re also worried about TikTok. Even with the legal drama surrounding TikTok in the US, it’s still a massive competitor for eyeballs. If users stop scrolling Instagram and start spending all their time on whatever the next viral app is, Meta’s ad revenue could hit a ceiling.
What to Watch Before January 28
The upcoming earnings report is the big catalyst. If Meta beats the expected $3.12 EPS (earnings per share), the stock could easily rocket back toward that $700 mark. If they miss, or if Zuckerberg sounds too obsessed with the metaverse during the call, we could see a repeat of the 11% drop we saw last October.
Honestly, the fb current stock price reflects a company in transition. It's no longer just a social media site for your aunt's vacation photos. It’s an infrastructure company. They’re building the hardware and the intelligence that will run the next decade of the internet.
Actionable Insights for Investors
If you're thinking about jumping in or getting out, keep these three things in mind:
- Watch the Capex Guidance: On Jan 28, listen closely to how they justify that $125 billion spend. If it's tied to clear revenue growth in AI tools, the market will love it.
- Monitor the "Zuck Factor": Zuckerberg has a habit of scaring investors when he talks too much about 10-year bets (like the Metaverse) and not enough about next month's profits.
- Regulatory Headlines: With a new executive team in place, Meta is clearly bracing for legal battles. Any news regarding antitrust suits or "Manus" deal reviews in China could cause sudden volatility.
Meta is basically a bet on whether you believe AI will make advertising more efficient or if it's just an expensive bubble. At $623, the market is betting on "efficient," but it's keeping one foot out the door. Keep your eyes on the volume—trading has been a bit thin today at around 6.7 million shares, which means the price can swing fast if a big institution decides to dump or buy.
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Check the charts again around 3:30 PM EST. The "power hour" before the market closes usually tells you where the big money thinks the stock is headed tomorrow.
Next Steps for You:
Check the official Meta Investor Relations page for the registration link to the January 28th webcast. Reading the actual transcript is always better than relying on a 280-character summary. You'll want to see the specific language they use regarding "family of apps" engagement versus "Reality Labs" losses.
If you're a technical trader, watch the $614 support level. If it breaks below that, the next floor isn't until $590. On the upside, if it clears **$640** with high volume, it’s a signal that the bulls are back in control for the short term.