You’re walking down a rainy street in Hackney, wondering if you’ve taken a wrong turn. It’s not the glamorous, polished streets of Bond Street or the high-gloss floors of Harrods. There’s a bit of grit here. Some graffiti. A few industrial buildings that look like they haven’t changed since the 90s. But then you see it—the discreet signage, the security guard, and the unmistakable plaid peeking through the glass. This is the Burberry outlet London UK location on Chatham Place, and honestly, if you aren't prepared for the hunt, you’re going to leave disappointed.
Shopping for luxury at a discount is a sport in London.
Most tourists head straight to Bicester Village. They hop on a train, spend an hour traveling, and fight crowds of thousands. Bicester is great, don't get me wrong. But the Hackney Burberry outlet is the "insider" choice for a reason. It’s tucked away in East London, far from the polished tourist trails. It’s where the actual stock from the previous seasons ends up before it’s scattered across the globe.
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Why the Hackney Location is Different
People expect a mall. It’s not a mall. It’s a standalone warehouse-style building.
The Burberry outlet London UK experience in Hackney is unique because it feels functional. You aren't paying for the champagne service or the velvet chairs. You're paying for the archive. I’ve seen people walk in expecting the current runway collection that just debuted in February. That’s not how this works. You are looking at pieces from six months to two years ago. Sometimes you find a gem from the Christopher Bailey era if you dig deep enough, though the Riccardo Tisci and Daniel Lee transitions have mostly cleared those out by now.
The inventory fluctuates wildly. One Tuesday you might find a rack of classic honey-colored Kensington trench coats in every size. The next Wednesday? Nothing but neon puffer jackets and logo tees that didn't quite land with the general public. That’s the gamble.
The Logistics of the Burberry Outlet London UK
Let's talk about getting there. Don't take a black cab from Central London unless you want to spend £40 just to arrive at the door. Take the Overground to Hackney Central. It’s a ten-minute walk from the station. You’ll pass some great local coffee shops—stop at one, because the outlet doesn't have a cafe.
Address: 29-31 Chatham Place, London E9 6LP.
The hours are generally 10:00 AM to 6:00 PM, but Sundays have shorter hours, usually closing at 5:00 PM. Pro tip: Go on a Monday or Tuesday morning. The weekend crowds in London are relentless, and by Sunday afternoon, the "good" sizes (UK 8, 10, 12) are often picked over by resellers or savvy locals.
What You’ll Actually Find Inside
The store is split into clear zones. Men’s is usually to the right, women’s to the left, and accessories/bags in the center and back.
- Trench Coats: This is why 90% of people visit. Expect to pay anywhere from £500 to £900. Compared to the £1,800+ retail price at the Regent Street flagship, it’s a massive saving. Look for the "Made in England" tags. Some outlet-specific lines exist, but the Hackney branch is famous for getting actual boutique overstock.
- Cashmere Scarves: Usually tucked away in glass cases or on specific racks near the back. Expect prices around £200-£300. They make the best gifts, but check the fringe for any pulling.
- Leather Goods: This is where the discounts get deep. Bags that were £1,500 might be marked down to £600 because the color was "seasonal"—think bright orange or metallic blue.
- Shoes: Often the most hit-or-miss section. If you have very small or very large feet, you will win. If you’re a 38 or 39 in women’s, pray.
There are fitting rooms. Use them. Burberry sizing is notoriously inconsistent across different cuts. A "Chelsea" fit is much slimmer than a "Westminster." You don't want to get back to your hotel or fly home only to realize you can't breathe when the coat is buttoned up.
The "Outlet-Only" Myth
There is a persistent rumor that everything at the Burberry outlet London UK is made specifically for the outlet. In the industry, we call this MFO (Made For Outlet). While some brands do this heavily, Burberry is known for sending a significant amount of genuine boutique clearance to Hackney.
How do you tell? Look at the labels. If you see a lot of "Burberry London" or "Burberry Brit" (older labels), you’re looking at archival stock. The newer pieces just say "Burberry" with "London England" underneath. Check the quality of the stitching and the weight of the gabardine. The real boutique pieces feel substantial. They have that weight that tells you the coat will last twenty years.
Pricing Realities
Don't expect 90% off. This isn't a charity shop.
Typically, you are looking at a 30% to 50% discount. Occasionally, there are "clearance" racks at the very back where things are marked down further—maybe 70% off—but these items usually have a reason for being there. Check for missing buttons. Look for a slight discoloration on the shoulder from the hanger. Most of the time, the faults are invisible, but keep your eyes open.
Better Than Bicester?
Honestly, it depends on your vibe.
Bicester Village is a day trip. It’s a "luxury shopping destination" with 150+ brands. If you want to hit Prada, Gucci, and Saint Laurent in one go, go to Bicester. But if you are a Burberry purist, the Hackney outlet is often better. Because it’s a standalone store, the staff aren't as rushed. It feels more like a warehouse hunt and less like a theme park. Plus, you’re in Hackney. Once you’re done, you can walk to Broadway Market or Victoria Park for some of the best food in London. It makes the whole experience feel like you’re actually living in London, not just visiting a tourist trap.
A Warning on Returns
Luxury outlets have brutal return policies. Usually, it’s an exchange-only or credit-note-only situation. Sometimes, for deep-clearance items, it’s final sale. Do not buy something thinking, "I'll just return it tomorrow if I change my mind." You won't. You’ll be stuck with a £700 coat that’s a size too small.
Strategy for a Successful Visit
If you want to maximize your chances at the Burberry outlet London UK, you need a plan.
- Dress simple. Wear a t-shirt and leggings or thin trousers. It makes trying on coats much faster, and you won't get overheated. The store can get warm when it's busy.
- Check the seams. I’ve said it before, but check the lining. Check the armpits for any signs of wear if it was a floor model.
- Ask the staff. Seriously. They know what’s in the back. If you don't see your size in a specific trench, ask. They have a massive stockroom, and sometimes the "perfect" coat is just waiting to be wheeled out.
- Tax-free is gone. Remember that the UK ended tax-free shopping for tourists. Don't expect that extra 12-15% back at the airport anymore. The price you see is the price you pay.
It’s also worth noting that the area around Chatham Place has changed. There are other "studio" outlets nearby. Pringle of Scotland and Aquascutum used to have spots right there. It’s become a little hub for those who know where to look.
Practical Next Steps
Before you head out to Hackney, do these three things:
- Check the official Burberry website for the current retail prices of the items you want. It’s easy to get "discount blindness" and think £600 is a steal for a shirt that was actually only £700 to begin with. Know your margins.
- Verify the opening hours on Google Maps the morning of your trip. London transport and retail hours can shift due to bank holidays or private events.
- Set a strict budget. It is incredibly easy to walk into an outlet and spend £2,000 because "everything is such a bargain."
If you're looking for a classic trench, this is the best place in the country to find one without the Bicester stress. Just keep your expectations realistic—you're hunting for treasures, and some days the treasure chest is fuller than others. Go with an open mind, a sharp eye for stitching, and a solid map of the Overground. You’ll do just fine.