If you’re looking at your ticker right now and wondering what is ford stock at today, the short answer is $13.81. It’s down a tiny bit—about 0.22%—as the market closes out this Thursday, January 15, 2026.
But honestly? The price on the screen is only half the story.
Ford has been on a wild ride lately. Just a week ago, the stock hit a 52-week high of $14.50 after Piper Sandler upgraded it to "Overweight." People are finally starting to digest the massive news from last month when CEO Jim Farley basically hit the "reset" button on the company’s entire electric vehicle strategy.
The $19.5 Billion Elephant in the Room
You can't talk about Ford's value right now without mentioning that massive $19.5 billion write-down they took in December. It sounds like a disaster, right? Usually, when a company says "we just lost twenty billion dollars in value," the stock tanking is a given.
Instead, investors actually cheered.
Basically, Ford admitted that the current F-150 Lightning wasn't the home run they needed it to be. Demand for pure EVs has leveled off, and the company decided to stop chasing ghost sales. They’re pivoting hard toward hybrids and something called "Extended Range Electric Vehicles" (EREVs)—basically EVs that carry a gas generator for when the battery runs dry.
This isn't just corporate speak. They’re actually redesigning the next Lightning to be a hybrid.
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What is ford stock at today? A Look at the Numbers
For those who like the raw data, here is where things stand as of January 15, 2026:
- Current Price: $13.81
- Day Range: $13.79 – $14.13
- Market Cap: $55.03 Billion
- Dividend Yield: 4.34%
That dividend is a huge reason why people stick around. Ford is currently paying out $0.15 per share quarterly. If you’re hunting for income, a 4.3% yield is nothing to sneeze at, especially when companies like Tesla or Rivian don't pay you a dime to hold their shares.
The Ford Pro Money Machine
While everyone focuses on flashy electric trucks, the real hero of the balance sheet is Ford Pro. This is the side of the business that sells vans and trucks to plumbers, construction crews, and government fleets.
It’s a cash cow.
In the last quarter of 2025, Ford Pro saw revenue jump 11% to $18.8 billion. They’ve also got over 800,000 paid software subscriptions now. Think about that: Ford is becoming a software company by stealth. When a fleet manager pays for telematics to track their 50 vans, that’s high-margin, recurring revenue that Wall Street loves.
What Most People Get Wrong About the Pivot
There’s this idea that Ford is "giving up" on the future because they’re leaning back into gas engines and hybrids.
That’s a bit of a misconception.
They’re actually launching a brand-new, digitally advanced electric commercial van later this year (the 2026 model year). They’re also turning their battery plants in Kentucky and Michigan into "energy cell" factories to serve data centers and the electric grid.
Data centers are exploding because of AI. Ford realized that if people aren't buying enough car batteries, they can sell those same cells to big tech companies instead. It’s a pivot that shifts them into the energy storage market, which is a massive, untapped revenue stream.
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Analyst Sentiment: Buy, Hold, or Run?
If you ask five different analysts what Ford is worth, you’ll get six different answers.
UBS Group just bumped their target to $15.00. Piper Sandler is even more bullish at $16.00. On the flip side, you’ve still got some "Underweight" ratings from folks at Wells Fargo who worry about the high cost of labor from the UAW contracts.
The consensus sits at a "Hold," but the momentum has definitely shifted toward "Buy" over the last 30 days.
Real-World Action Steps for Investors
If you're looking at Ford as a potential addition to your portfolio, here is how to actually approach it:
Watch the $13.00 Support Level The stock has shown a lot of strength staying above $13 since the start of the year. If it dips below that, it might be a sign of broader market weakness.
Don’t Ignore the Ex-Dividend Date The next ex-dividend date is February 18, 2026. If you want that $0.15 per share payout in March, you need to own the stock before then.
Monitor the 2026 Guidance Ford is expected to issue its full-year 2026 guidance very soon. Pay close attention to their Free Cash Flow (FCF) projections. Last year they hit about $2-3 billion, and if they forecast higher for 2026, the stock could easily break past that $15 resistance.
Check the Hybrid Sales Mix Jim Farley recently noted that the hybrid F-150 now makes up 30% of their truck business. If that number keeps climbing, it proves the "EV-lite" strategy is working, which reduces the risk of more multi-billion dollar write-downs.
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Ford isn't the "boring" legacy stock it used to be. It's a company in the middle of a massive identity crisis, but for the first time in a decade, they seem to have a plan that actually matches what people want to buy.