You've probably noticed the ticker flashing a bit of red lately. If you’re checking the fox stock market today, specifically FOXA, you’ll see it sitting around $71.99 as of the last close on January 16, 2026. It’s down a smidge—about 0.77%—which might feel like a buzzkill considering the stock was hitting all-time highs of $76.11 just a couple of weeks ago.
But honestly? This is basically the market catching its breath.
When a stock surges over 50% in a single year, which Fox Corporation has managed to do, a little "profit-taking" is just part of the game. People see those gains and decide it's time to pay for that vacation or rebalance their portfolio. It doesn't mean the sky is falling. In fact, most of the big-name analysts on Wall Street are still leaning toward a Moderate Buy. They see something a lot of casual traders miss: the power of a "skinny" media company that actually knows how to make money.
The Tubi Factor: It's Not Just a Free Movie App Anymore
Most people think of Fox as just news and football. While that's the bread and butter, the real story behind the fox stock market today is actually Tubi. For a long time, Tubi was just this "other" thing—a free, ad-supported streaming service that lived in the shadow of giants like Netflix.
Things have changed. Fast.
In the last fiscal quarter, Tubi finally hit profitability. Its revenue jumped a massive 35% year-over-year. Think about that. While the big streaming platforms are struggling with "subscriber fatigue" and raising prices every six months, Tubi is vacuuming up viewers who are tired of paying $20 a month for content they barely watch. Advertisers are following those eyeballs, especially in a world where "free with ads" is becoming the new "premium."
Why the NFL and News Still Matter
Let’s be real: Fox is a lean machine compared to the old Disney-sized conglomerates. They don't have a massive back-lot of movies to worry about or a dozen dying cable channels. They have Fox News and Fox Sports.
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- Live Sports: NFL ratings were up nearly 12% recently. You can't skip the ads on a live touchdown. That’s why Fox can charge the big bucks.
- News Dominance: Demand for Fox News remains incredibly robust. Direct response advertising—the kind where you buy something right after seeing the ad—grew by over 30% lately.
- Pricing Power: Because their audience is so loyal (and large), Fox has been able to push through contractual price increases with cable and satellite providers. Even as people cut the cord, Fox gets more money from the ones who stay.
The Bear Case: What Keeps Investors Up at Night
It’s not all sunshine and rising dividends. Honestly, if you’re looking at the fox stock market today, you have to acknowledge the headwinds.
Programming costs are a beast. To keep those NFL rights, Fox has to shell out billions. Plus, they’ve got some big payments coming up related to the World Cup, which is putting a temporary dent in their free cash flow. Wall Street expects fiscal year 2026 earnings per share (EPS) to be around $4.42 to $4.46. That’s actually a slight dip from last year.
Then there's the "FanDuel Option." There is a lot of chatter about Fox potentially executing its option to buy a large stake in FanDuel. That would be a massive move into the sports betting world. It’s a huge opportunity, but it also carries risk and requires a ton of capital.
Valuation: Is It Actually Cheap?
If you look at the numbers, Fox trades at a Price-to-Earnings (P/E) ratio of about 16.2 to 16.7.
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Compare that to the broader S&P 500, which is sitting closer to 19x or 20x. To a value investor, that makes Fox look like a bargain. You're getting a company with a dominant market position, a profitable streaming pivot, and a management team that is aggressively buying back shares—to the tune of a $1.5 billion buyback program.
When a company buys back its own stock, it’s basically them saying, "We think our shares are undervalued, so we’re going to reduce the supply to make the remaining ones worth more." It’s a classic vote of confidence.
Actionable Insights for Your Portfolio
So, what do you actually do with all this info? Here are a few ways to approach the fox stock market today:
- Watch the $70 Support Level: Technical analysts keep a close eye on "support." If FOXA stays above $70 during this pullback, it’s a sign that the bulls are still in control. If it dips significantly below that, the next "floor" might not be until the mid-60s.
- Earnings Date Circle: Put February 5, 2026, on your calendar. That’s when the next big earnings report drops. Expect volatility around that date. Analysts are looking for revenue of about $5.02 billion.
- Dividend Strategy: Fox pays a semi-annual dividend. While the yield is relatively low (around 0.7% to 0.8%), it’s a nice little "thank you" for holding the stock while you wait for the price to recover.
- The FanDuel Catalyst: Keep an eye on news regarding the FanDuel stake. Any official move here could act as a massive "re-rating" event, potentially pushing the stock toward those higher analyst targets of $87 or even $97.
The media landscape is messy right now, no doubt. But Fox has a way of staying in the conversation—and in the green. Whether it's the next big sports contract or Tubi's next growth spurt, the stock remains a unique play in a sector that’s usually a headache for investors. Keep it on your watchlist, but don't let the daily 1% swings ruin your morning coffee.
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Ultimately, the long-term play for Fox relies on them successfully bridging the gap between the "old world" of cable TV and the "new world" of digital streaming. So far, they’re doing it better than most of their peers. That’s why, despite the minor dip today, the mood among the pros remains cautiously optimistic. It’s a marathon, not a sprint, and Fox is still very much in the race.