So, you’re looking at the goodyear tires share price and wondering if the "Wingfoot" is finally ready to fly again. Honestly, it’s been a rough ride. As of mid-January 2026, Goodyear (GT) is sitting right around the $9.02 mark. If you’ve been following this stock for a while, you know that’s a long way from its glory days back in the late 90s when it was trading over $50. But looking at the ticker today isn't just about nostalgia; it’s about a company trying to reinvent itself while the wheels are still moving.
The market has been weirdly skeptical lately. Even though the company beat earnings expectations back in November 2025—reporting an adjusted EPS of $0.28—the share price hasn't exactly rocketed. People are worried. They’re worried about raw material costs, they’re worried about cheap imports from overseas, and they’re worried that the big "Goodyear Forward" plan might just be a fancy name for moving chairs on the Titanic. But is that fair? Let's dig into what’s actually happening behind the scenes.
Why the Market is Acting So Nervous
There’s a lot of noise. Basically, Goodyear is in the middle of a massive transformation. They’ve sold off the Off-the-Road (OTR) business and the Dunlop brand to pay down a mountain of debt. That’s good! They’ve actually managed to slash their debt by about $1.5 billion over the last year. But here’s the kicker: when you sell off parts of your company, your total revenue naturally drops. In Q3 2025, revenue was down about 3.7% to $4.65 billion.
Investors see "revenue down" and they start sweating. They ignore the fact that the company is getting leaner and more profitable. It’s that classic tug-of-war between short-term numbers and long-term health.
The Cost of Doing Business in 2026
It’s not just about what they sell; it’s about what it costs to make. Rubber isn't cheap. Synthetic rubber prices have been jumping, and tariffs have added something like $300 million in annualized costs. You can’t just ignore a $300 million hole in your pocket.
Then you’ve got the competition. Walk into any tire shop and you’ll see brands you’ve never heard of that are $40 cheaper per tire. Goodyear is trying to fight this by leaning into the "premium" market—think Electric Vehicles (EVs) and high-performance tires. It’s a smart move because EV owners are usually willing to pay more for tires that don't wear out in six months under all that battery weight.
Goodyear Tires Share Price: The "Forward" Momentum
The big buzzword right now is Goodyear Forward. This is the company’s master plan to find $1.5 billion in cost savings by the end of this year. So far, it seems to be working. They hit about $185 million in benefits in just one quarter last year.
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- Footprint Optimization: They are closing older, inefficient plants. It’s painful and costs money upfront (rationalization charges), but it’s necessary.
- Purchasing Power: They are getting much more aggressive with suppliers.
- EV Focus: By 2027, a huge chunk of their R&D is going toward tires specifically for the electric transition.
Analysts are kind of split on this. Some see a median price target of $12.17, which would be a massive jump from where we are now. Others are more cautious, keeping their targets closer to $7.30 because they don't think the commercial truck sector will fully recover until later this year.
What the Technicals Are Saying
If you’re a chart person, the goodyear tires share price is currently hovering in a "wait and see" zone. It’s found some support around the $8.04 level. If it breaks below that, things could get ugly. But if it stays above its moving averages—which it’s doing right now—there’s a decent chance for a climb toward $11 or $12 as the Q4 2025 earnings report approaches in February.
Options traders are clearly betting on some movement. We saw a huge spike in $9 strike call options recently. That usually means the "smart money" expects the price to stay above nine bucks or move even higher in the short term.
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The Reality of the "Value Play"
Is Goodyear a value stock or a value trap? That’s the million-dollar question. With a forward P/E ratio sitting around 6.08, it looks incredibly cheap compared to the rest of the S&P 500. But "cheap" can be a trap if the company doesn't actually grow.
The strategy is basically to survive the high-interest-rate environment, pay down the debt, and emerge as a high-margin premium player. They’ve already finished the sale of their chemical business, which brought in more cash to stay afloat. It’s a high-stakes game of corporate Tetris.
Actionable Insights for Investors
If you're looking at the goodyear tires share price as a potential addition to your portfolio, you need a plan that isn't just "buy and hope."
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- Watch the Debt-to-Equity Ratio: The "Goodyear Forward" plan lives or dies by deleveraging. If debt starts creeping back up, the share price will likely follow it down.
- Monitor Raw Material Indices: Keep an eye on the price of natural and synthetic rubber. Since Goodyear is a price-taker here, any spike in commodities hurts their bottom line instantly.
- The February Earnings Call: Set a calendar alert for February 12, 2026. This is when they’ll report Q4 2025 results. If they show continued progress on the $1.5 billion savings goal, the stock could finally break out of its $9 rut.
- Premium Market Share: Look for data on how their EV-specific tires are selling. This is their moat. If they lose the EV battle to Michelin or Bridgestone, the long-term outlook gets a lot darker.
Investing in a legacy giant like Goodyear requires patience and a thick skin. It’s not a tech stock that’s going to double overnight. It’s a turnaround story, and those usually take longer than anyone expects. But with the balance sheet finally starting to look human again, the current price might be a floor rather than a ceiling.
To stay ahead of the next move, verify the specific debt reduction numbers in the upcoming February 10-K filing and compare the actual segment operating income (SOI) against the projected $1.5 billion run rate. This comparison will reveal if the "Forward" plan is actually hitting its efficiency milestones or just coasting on one-time asset sales.