If you’ve spent more than five minutes on TikTok lately, you’ve seen it. That specific, slightly translucent, jelly-like sheen that makes someone’s skin look less like a human face and more like a pristine piece of Venetian glass. We call it "glazed donut skin," a term Hailey Bieber basically trademarked through sheer repetition and a very successful brand launch. But lately, the conversation has shifted. It’s not just about the creams anymore; it’s about the Hailey Bieber face mask—or rather, the rotation of high-tech and high-shimmer masks she uses to prep that famous canvas.
Skincare is a religion for some, and Hailey is the unofficial high priestess. Honestly, her approach is kinda fascinating because she mixes her own Rhode staples with some surprisingly niche K-beauty finds. Whether she’s eating sushi while wearing a hydrogel sheet or "slugging" with a heavy-duty barrier balm, there is always a method to the madness.
The Viral Masks: What’s Actually on Her Face?
Most people searching for the "Hailey Bieber face mask" are actually looking for one of three things. First, there’s the Medicube PDRN Pink Collagen Gel Mask. This is the one you see in the viral videos where she’s multitasking. It’s pink, it’s squishy, and it’s packed with PDRN (salmon DNA—yes, really). It’s designed to be worn for a long time, sometimes up to three hours, until the opaque pink mask turns totally clear as the ingredients sink into your pores.
Then there’s the Loops Double Take Glow Mask. Hailey has been a fan of Loops for years, even serving as their creative director for a stint. These are hydrogel masks that come in two pieces, which is a total game-changer if you have a face shape that doesn't fit the standard "one-size-fits-all" sheet. It’s focused on high-wattage glow, using sunflower seed oil and aloe to soothe.
Finally, we have the "homemade" version. Hailey often talks about using her own Rhode Barrier Restore Cream or the newer Barrier Butter as a makeshift flash mask. She’ll apply a thick, visible layer, let it sit while she does her hair, and then massage the excess in rather than washing it off. It’s basically a moisture bomb for when your skin feels like a desert.
📖 Related: Blake Fielder-Civil Teeth: What Really Happened to His Smile
A Breakdown of the "Salmon DNA" Craze
Let’s talk about that Medicube mask for a second. PDRN is huge in 2026. It’s a regenerative ingredient that’s supposed to mimic your skin’s own repair process.
- Texture: It’s a cold, jelly-like material.
- Wear Time: Unlike a 10-minute paper mask, this is a commitment.
- The Look: You start looking like a character from a sci-fi movie and end looking like you just had a $500 facial.
Why the Rhode Barrier Butter is the New Sleeping Mask
In the world of the Hailey Bieber face mask obsession, the Rhode Barrier Butter has carved out a weirdly specific niche. It’s technically a multi-purpose moisture balm, but the "clean girl" aesthetic has rebranded it as a "slugging mask."
You basically coat your face in this thick, hyaluronic acid and murumuru butter concoction before bed. It acts as an occlusive, meaning it seals in all the serums you put underneath. If you wake up feeling greasy, you did it right. The goal is to prevent transepidermal water loss overnight. Is it for everyone? Probably not if you’re super acne-prone. But for the "dry skin girlies," it’s basically holy water in a tube.
How to Do the "Morning Shed" Routine
There’s a trend called the "morning shed" that Hailey’s routine fits into perfectly. You put on the eye patches (she loves the Wander Beauty Baggage Claim Gold Eye Masks), the sheet mask, and maybe even some lip treatment. You do your morning chores, drink your lemon water, and then "shed" the layers to reveal the skin underneath.
It sounds extra. It is extra. But if you have a big event or you just stayed up too late watching Netflix, it’s the fastest way to look like you actually sleep eight hours a day.
The Exact Steps (If You’re Feeling Fancy)
- Cleanse: Use something gentle. She uses her Rhode Pineapple Refresh, but any milky cleanser works.
- The Base: A quick layer of "Glazing Milk" to prep the skin.
- The Mask: Lay down the hydrogel. If you’re using the Medicube one, settle in for a movie.
- Double Down: Stick eye masks over or under the sheet mask. Hailey is a fan of "killing two birds with one stone."
- Seal it in: After peeling it off, don't wash your face. Massage the residue in and top with a moisturizer.
Does it actually work or is it just good lighting?
Here is the thing: Hailey Bieber has access to the best dermatologists and facialists in the world. She’s also open about using things like the Medicube Age-R Booster-H, a device that uses "electroporation" to push products deeper into the skin.
So, will a $15 CosRx Snail Mucin Mask (another one she’s been spotted in) make you look exactly like a supermodel? Maybe not. But the science behind hydrogels is solid. Because they create a physical seal on the skin, they force the ingredients to go down instead of evaporating into the air. That’s why your skin looks so plump immediately after using one.
🔗 Read more: Jaidyn Alexis and Lena the Plug: What Really Happened on Plug Talk
Misconceptions About the "Glazed" Look
One big mistake people make is thinking more is always better. If you have oily skin and you try to do the full Hailey Bieber face mask routine with the heavy oils and the Barrier Butter, you’re probably going to break out.
The "glazed" look is about hydration, not just grease. Hailey often talks about "balancing" her skin. If she’s using a mask with active ingredients like glycolic acid (she has mentioned the Versed Doctor’s Visit mask before), she follows it up with massive amounts of hydration to make sure her barrier doesn't get pissed off.
Actionable Next Steps for Your Glow
If you want to try the Hailey Bieber face mask vibe without spending a fortune, start with a high-quality hydrogel mask. Look for ingredients like Niacinamide, Peptides, or Hyaluronic Acid.
Pro Tip: Put your mask in the fridge for 20 minutes before you use it. The cold helps with depuffing, especially around the eyes, and it feels incredible in the morning.
- For Dry Skin: Try the "slugging" method with a thick balm over your moisturizer once a week.
- For Dull Skin: Look for a PDRN or Collagen-based gel mask that you can wear for at least an hour.
- For Puffy Faces: Use gold eye masks while you drink your morning coffee.
Ultimately, the "secret" isn't one specific product. It's the consistency of treating your skin like it’s a delicate piece of silk. Whether you’re using a $30 Rhode treatment or a drugstore snail mucin sheet, the goal is the same: moisture, moisture, and more moisture.
To get the most out of your masking session, ensure you are applying products to damp skin—this helps the humectants grab onto that water and pull it into the surface layers for that unmistakable, glass-like finish.