Ever tried explaining the stock market to someone who just wants to know if they can afford a piece of the Mouse House? It’s a trip. People see the $100 billion movies and the $200 park tickets and assume the stock must be a gold mine. But if you’re looking at your brokerage app today, January 17, 2026, and asking how much is a disney share, the answer is probably a bit more "down to earth" than you’d expect.
Right now, a single share of The Walt Disney Company (DIS) is trading around $111.20.
That’s where it closed yesterday, Friday, January 16. It took a bit of a tumble at the end of the week, dropping nearly 2% in a single day. Honestly, if you’ve been watching Disney lately, this kind of zig-zagging is basically the new normal. One day they announce a billion-dollar AI deal with OpenAI, and the stock pops. The next day, investors worry about "linear TV declines"—which is just corporate speak for "nobody watches cable anymore"—and the price dips back down.
Breaking Down the Real Cost of a Disney Share
When we talk about price, we aren't just talking about that $111 label. You’ve gotta look at the range. Over the last year, Disney has been as low as **$80.10** and as high as $124.69.
If you bought at the bottom, you’re feeling like a genius. If you bought at the top, you’re probably wondering when Bob Iger is going to pull another rabbit out of his hat.
Why the Price Isn't Just One Number
Stock prices aren't static. They breathe. During the trading day, that $111.20 figure will bounce between $111.12 and $113.85.
- Market Cap: Disney is currently valued at roughly $198.5 billion.
- The "Iger Factor": CEO Bob Iger is supposed to step down (again) at the end of 2026. Every time there’s a rumor about his successor, the share price twitches.
- Earnings Power: They’re bringing in about $6.85 in earnings per share (EPS) for the full year.
It’s easy to forget that Disney isn't just a movie studio. When you buy a share, you’re buying a piece of a massive machine that includes cruise ships, a streaming service that finally turned a profit in 2024, and a sports titan in ESPN that is trying to figure out its digital future.
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Is Disney "Cheap" Right Now?
Investors love a good deal, but "cheap" is subjective.
Analysts are currently looking at a forward P/E ratio of about 16.5. Compared to the rest of the media world, that’s actually not bad. Some folks, like the analysts at Phillip Securities, recently looked at the stock and basically said it’s undervalued, suggesting a "fair value" closer to $131.50.
But then you have the skeptics.
There are models—specifically the "Discounted Cash Flow" types—that argue the stock is actually overvalued and should be closer to $84. Who do you believe? That’s the $200 billion question. Honestly, it depends on whether you think Disney+ can hit those 10% profit margins they’re aiming for this year.
Dividends: The Little "Thank You" Check
If you own a Disney share, you actually get paid to hold it now. They brought back the dividend after a long hiatus during the pandemic.
Just two days ago, on January 15, 2026, Disney paid out $0.75 per share.
If you missed that one, don't sweat it. The next one is scheduled for July 22, 2026. To get it, you’ll need to own the stock before the "ex-dividend date" on June 30. It’s not a massive amount of money—the yield is only around 1.32%—but it’s better than a poke in the eye with a Mickey hand.
What’s Driving the Price in 2026?
It’s a weird time for the House of Mouse.
They just spent $1 billion to partner with OpenAI so people can use "Sora" to make AI videos with Disney characters. That’s wild. Imagine fans making their own Star Wars shorts using official assets. It’s a huge bet on the future of content.
On the flip side, they’re still bleeding a bit from "political advertising" drops. Since the big election cycles have passed, the ad revenue on their TV channels is taking a hit—about $140 million less than last year.
Watch these three things:
- The Box Office: With Avengers: Doomsday and Toy Story 5 on the horizon, the studio's "hit factory" is back in high gear.
- The Parks: They are spending billions expanding the parks and launching new ships like the Disney Destiny.
- The CEO Search: Who takes over for Iger? If the market doesn't like the name, that $111 price could slide.
Actionable Steps for Potential Investors
If you’re thinking about jumping in, don’t just look at the ticker symbol.
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First, check if your brokerage allows fractional shares. You don't actually need $111.20 to start; you can often buy $5 or $10 worth of Disney.
Second, keep an eye on February 2, 2026. That’s when they report their next quarterly earnings. These dates usually cause big swings in the price. If they beat the expected $1.56 EPS, the stock might climb. If they miss, you might get a chance to buy in at a discount.
Lastly, remember that Disney is a long-game stock. It hasn't beaten the S&P 500 in four of the last five years. It’s a "show me" story right now—the company has to prove that the magic is actually showing up on the bottom line, not just on the movie screen.
Check the current price on a live tracker before you pull the trigger. Set a "limit order" if you have a specific price in mind—say, $105—so you aren't forced to buy during a random morning spike.