You've probably seen her on your feed. The long, impossibly shiny hair, the "hair training" tutorials, and that specific brand of Idaho-to-Internet energy. Jasmine Rae Snooks, the face behind Jasmine Rae Hair Co, basically turned a home salon in Nampa into a digital empire by telling people to stop washing their hair so much. It's kind of wild when you think about it. She isn't just selling a bottle of shampoo; she’s selling a philosophy on scalp health that most of us were never taught.
Honestly, the hair industry is usually about "more." More product, more heat, more chemical treatments. But she went the other way.
Why Jasmine Rae Hair Co Still Matters
There are plenty of influencers in the beauty space, but Jasmine Rae Hair Co carved out a niche by focusing on what she calls "The Jasmine Rae Way." This isn't just some marketing jargon. It’s a methodology born from her own hair trauma. In the early days of her career, she over-processed her hair in hair school—think brittle, broken ends and a "mop" that wouldn't grow.
She spent over 17 years as a professional hairdresser before the social media thing really blew up. Her "accident" happened when she posted a video using a L’ange wand on Facebook. The company noticed her, she started doing live videos, and the rest is history.
What's interesting is that her advice is often free. She’s huge on "hair training"—the process of extending the time between washes to let your natural oils do their job. It sounds simple, but for someone with oily hair, it feels impossible. She breaks down the "how" through her Instagram highlights, teaching people how to handle post-gym sweat or what to do with your hair while you sleep.
What Most People Get Wrong About Hair Training
A lot of people think hair training is just being messy. "I'll just stop washing and hope for the best." That’s a recipe for a flaky scalp and a bad time.
The Jasmine Rae Hair Co approach is more technical. It involves:
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- Scalp treatments you can do at home.
- Specific brushing techniques (spoiler: you probably aren't brushing your scalp enough).
- Using the right products to bridge the gap between washes.
She eventually partnered with L’ange to create a specific product line. It has her name on the bottle, but it’s part of a broader kit designed to support the hair training cycle. It’s not about never washing; it’s about washing better.
The Real Person Behind the Brand
Jasmine Snooks isn't some distant corporate entity. She’s a mom of four. She’s been very open about her struggles with infertility, and that vulnerability is part of why her community is so loyal. When she talks about hair loss after pregnancy or the "winter hair woes," it feels like it's coming from a friend who’s actually been in the trenches.
Her business is a family affair. Her husband, Aaron, even quit his job to help manage the growing brand. They operate out of Nampa, Idaho, which feels a world away from the glossy salons of LA or NYC, yet she’s reached millions.
Sorting Through the Jasmine Rae Confusion
If you search for "Jasmine Rae," you might get a bit confused. There’s a Jazmin Rae & Co in Philadelphia that does incredible wedding hair and makeup. There's also a Jasmine Rae Hair Salon in Eau Claire, Wisconsin.
But the one we’re talking about—the digital educator and product curator—is Jasmine Rae Hair Co.
The brand has expanded beyond just hair. If you check her site now, she’s curating everything from Red Aspen nails to Mett Naturals. It’s a full lifestyle ecosystem. She’s become a "Haircare Expert" in the same way some people are "Clean Beauty Experts."
Actionable Steps for Your Hair Journey
If you’re looking to actually see results based on the Jasmine Rae Hair Co philosophy, don't just go out and buy a bunch of stuff. Start with the basics.
First, evaluate your wash cycle. If you're washing every day, try moving to every other day for two weeks. Use a boar bristle brush to move the oils from your scalp down to your ends—this is the "natural conditioner" she talks about.
Second, check your water. She has a whole section of her blog dedicated to hard water. If your hair feels gummy or won't hold color, it might be the minerals in your shower, not your shampoo.
Third, stop sleeping on wet hair. It's the weakest when it's wet, and the friction against your pillow causes the breakage that many of us mistake for "new growth" or "baby hairs."
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Lastly, look into scalp health. Use a dedicated scalp brush or treatment once a week to break up buildup. Most "hair problems" are actually scalp problems in disguise.
By focusing on the health of the follicle rather than just the shine of the strand, you're playing the long game. It takes time—sometimes months—to see the full shift, but the results usually speak for themselves.