Let’s be real. The internet loves a mess, and back in early 2021, we got one of the weirdest celebrity crossovers in history. People were genuinely convinced—or at least desperately hoping—that beauty mogul Jeffree Star and rap icon Kanye West were a secret item.
It sounds like a fever dream now. But at the time? It was everywhere.
The Jeffree Star Kanye rumors didn't just appear out of thin air, though. They were fueled by a perfect storm of geographical coincidences, a viral TikToker looking for clout, and Jeffree’s own penchant for trolling the public. If you were on Twitter (now X) that week, you remember the chaos.
The TikTok That Started the Fire
It all began with Ava Louise. You might remember her as the girl who licked a toilet seat for the "Coronavirus Challenge"—not exactly the most reliable source for investigative journalism.
She posted a video claiming that Kanye West had been "hooking up with a very famous male beauty guru." She didn't name names initially, but she dropped enough breadcrumbs for the internet to do what it does best: spiral.
The logic was simple. Kanye was living at his ranch in Wyoming. Jeffree Star had recently bought a massive ranch in Casper, Wyoming.
Boom. Case closed? Not quite.
Louise eventually admitted she made the whole thing up. She literally told her followers she "tricked the entire world into talking about me again." Honestly, it worked. But by then, the narrative had already taken on a life of its own.
Why People Actually Believed the Jeffree Star Kanye Connection
There’s a reason this specific rumor stuck better than, say, Kanye dating a random influencer.
For one, both men were in Wyoming at the same time. In the celebrity world, proximity usually equals "something is happening."
Then there was the 2009 song.
People dug up an old Jeffree Star track called "B*tch, Please!" where he name-drops Kanye in a... let’s say vivid way. Jeffree has since clarified that the song was just like an Eminem track—full of shock-value celebrity mentions meant to get a reaction. In 2009, that was Jeffree's entire brand.
🔗 Read more: Sara Evans Naked Pics: Why The Internet Still Falls For This Old Rumor
Jeffree’s "Sunday Service" Troll
Instead of shutting it down immediately, Jeffree leaned in. Hard.
He posted a photo on Instagram with the caption, "I'm ready for Sunday Service."
Everyone knows Sunday Service is Kanye’s thing. By posting that while the rumors were peaking, he basically poured gasoline on the fire. It was a masterclass in engagement. He knew exactly what he was doing.
The "Addressing The Kanye Situation" Video
Eventually, the noise got too loud to ignore. Jeffree sat down for a 23-minute YouTube video to set the record straight.
"I'm single. I'm not sleeping with anyone," he told the camera.
He called the rumors "the dumbest s*** I think I've ever read my entire life." He also pointed out a pretty blunt physical preference: he likes very tall men. Kanye, while a giant in the music industry, doesn't exactly hit the height requirements Jeffree usually goes for.
He confirmed they had never even hung out.
Why the Rumors Resurfaced in 2025
Just when we thought this story was buried in the 2021 archives, it came back.
In April 2025, Kanye (now Ye) released a track called "Cousins" and made some pretty wild admissions about his past. The internet started digging again.
Jeffree, never one to miss a moment to go viral, tweeted: "Ok f*** it.. The rumors were true."
People lost their minds. Was he finally admitting to the Kanye affair?
Probably not. Jeffree has a history of "confirming" rumors just to mess with people or to promote a new product launch. Given his past categorical denials—including interviews with Logan Paul and US Weekly where he called the idea "ludicrous"—it’s much more likely he was just enjoying the attention again.
What the Experts Say
Celebrity PR experts often point to this saga as the "Wyoming Effect." When celebrities retreat to isolated areas, the lack of paparazzi photos creates a vacuum that fans fill with speculation.
Without concrete evidence, the Jeffree Star Kanye story remains a classic example of how "geotagging" can create a false narrative.
The Bottom Line
There is zero evidence that Jeffree Star and Kanye West ever had a romantic relationship.
- Ava Louise (the source) admitted it was a lie.
- Jeffree Star denied it multiple times on the record.
- Kardashian sources told E! News there was "absolutely no truth" to it.
The whole thing was a mix of boredom, geographical coincidence, and a very smart beauty mogul who knows how to keep his name in the headlines.
If you're looking for the truth, it’s pretty boring: two famous people happened to buy land in the same state at the same time.
What to Do Next
If you’re following this because you’re interested in celebrity brand management, pay attention to how Jeffree uses "cryptic" social media posts. It’s a blueprint for staying relevant without actually doing anything.
- Verify the source: If a rumor starts on TikTok with "I have a source," take it with a grain of salt.
- Look at the timeline: Notice how Jeffree waits for the peak of a trend before "confirming" or "denying" anything.
- Check the geotags: Just because two people are in Wyoming doesn't mean they're at the same ranch. Wyoming is huge.
The Jeffree Star and Kanye saga is a perfect case study in how digital folklore is born. It doesn't need to be true; it just needs to be entertainingly weird.