So, you’ve probably seen the neon pink aesthetic plastered all over your feed. Jeffree Star has always been about the "more is more" philosophy, but his move to Wyoming changed the game. When he announced a physical retail space, people expected a standard Sephora-style boutique. Instead, they got a "Makeup & Meat" shop. It sounds like a fever dream.
Honestly, looking at the Jeffree Star - the store photos feels like stepping into a curated museum of 2016-era YouTube drama mixed with a high-end Wyoming ranch. It’s located in the Old Yellowstone District of Casper, specifically at 355 S Ash St. The building itself is an old warehouse, and it perfectly bridges that gap between industrial grit and Barbie-core glam.
What the Jeffree Star - The Store Photos Don't Tell You
If you just scroll through Instagram, you see the pink. Lots of it. But the actual layout is fascinatingly weird. The store isn't just one big room; it’s divided into distinct zones that shouldn't make sense together.
On one side, you have the full Jeffree Star Cosmetics lineup. We’re talking every single palette from Jawbreaker to Scorpio, arranged in these massive, light-up displays. The lighting is aggressive—the kind that makes highlighter look like it's visible from space. Then, you turn a corner, and there are industrial freezers full of yak meat.
It’s jarring. You can literally hold a $52 eyeshadow palette in one hand and a pack of Star Yak Ranch jerky in the other.
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The photos often highlight the "photo op" spots. Jeffree brought in actual props from his most famous music videos and campaign shoots. There are rotating cars from his collection—Rolls Royces and McLarens—parked right on the retail floor. Most makeup stores have a "no touching" vibe, but here, the cars are part of the scenery. It's basically a tourist trap for the beauty community.
The Weird Synergy of Makeup and Meat
Why yaks? Jeffree’s Star Yak Ranch is home to over 300 yaks. He’s leaned into the "ranch life" aesthetic hard, but he’s doing it with pink hair and designer tracks suits. The store reflects this. You’ll see yak-shaped mirrors for sale, which are surprisingly popular.
- Address: 355 S Ash St, Casper, WY 82601
- Vibe: Industrial warehouse meets Pink Palace
- Key Products: JSC Makeup, Star Yak Meat, and "Star Lounge" accessories
People travel from across the country for this. At the grand opening in July 2023, fans were literally camping on the concrete. One woman, Stephanie Kerwin, famously saved $1,400 in loose change just to make the trip from Wisconsin. That’s the kind of cult following we’re talking about. It’s not just a shop; it’s a pilgrimage.
Inside the Design: High Gloss and Heavy Metal
The interior design is a massive departure from the "clean girl" aesthetic that’s dominated the last few years. While brands like Glossier go for minimalism, Jeffree went for maximalism.
The floors are polished, but the walls are covered in larger-than-life murals of Jeffree. It’s very ego-centric, which fits the brand. If you look closely at the Jeffree Star - the store photos from customers, you’ll notice the ceiling is largely unfinished. It keeps that warehouse feel, reminding you that you're in Wyoming, not Rodeo Drive.
There’s also a heavy tech presence. Interactive screens allow you to see what shades look like on different skin tones, which is a nice touch for a brand that built its reputation on inclusivity (at least in terms of shade ranges).
The Star Lounge and Hidden Gems
The "Star Lounge" section of the store focuses more on lifestyle and fashion. You’ll find the signature "Hi, How Are Ya?" merch, but there's also a heavy lean into cannabis culture accessories—think high-end grinders and rolling trays. Even if you aren't into that, the packaging is usually what draws people in. Everything is heavy, sparkly, and feels expensive.
One thing that doesn't always show up in the quick TikTok tours is the local impact. The store employs a bunch of Casper locals and has actually become a bit of a booster for the downtown area. Jeffree has donated to local cancer benefits and often works the floor himself, which humanizes the "larger-than-life" persona.
Is It Worth the Trip?
If you're a fan of the brand, obviously yes. If you’re just a curious bystander, it’s still a wild case study in modern branding. It’s rare to see a celebrity transition from "L.A. Glam" to "Wyoming Rancher" so successfully without losing their core identity.
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The meat is actually good, by the way. Yak is leaner than beef and has a slightly sweeter taste. It's weird to think about while you're buying a "Blood Money" palette, but that’s the Jeffree Star experience in a nutshell.
How to Visit Like a Pro
- Check the hours: They are usually 10 am to 5 pm daily, but they fluctuate for special events.
- Bring a cooler: If you're driving and want the yak meat, you'll need a way to keep it frozen.
- Check for drops: New collections often hit the store first.
- Look for the cars: The car on display changes frequently; it’s a big part of the visual experience.
The store is a physical manifestation of a brand that refused to die after several "cancellations." It’s loud, it’s expensive, and it’s unapologetically pink. Whether you love him or hate him, you can’t deny that Jeffree Star knows how to build a world. The Jeffree Star - the store photos prove that even in the middle of Wyoming, the "Star" brand is still very much alive.
If you're planning to head to Casper, skip the generic tourist stops for an hour and see this place. Even if you don't buy a single lipstick, the sheer absurdity of the "Makeup & Meat" concept is worth seeing with your own eyes. Just make sure your phone is charged—you're going to want your own photos.