If you’ve spent any time in a Target or Claire’s over the last decade, you’ve seen the face. High ponytail, massive bow, and enough glitter to be visible from the International Space Station. But lately, the conversation around JoJo Siwa lip gloss has shifted from "cute stocking stuffer" to something a bit more complicated. It’s no longer just about sparkly pink goo for seven-year-olds.
Honestly, the "Joelle" era of 2026 has changed the vibe entirely.
People are searching for this stuff for two very different reasons. One group is looking for nostalgia or the newer, more mature "Joelle" branded products. The other group is scouring the internet to see if the old stuff is actually safe to put on their face. It’s a weird split between a beauty staple and a cautionary tale.
The Asbestos Elephant in the Room
We have to talk about the 2019 recall because it still haunts the search results. It’s the reason people get nervous when they find an old JoJo Siwa makeup kit in the back of a drawer.
The FDA dropped a massive warning after finding asbestos in the "JoJo Cosmetic Kit" sold at Claire's. Specifically, it was the powder eyeshadow in the kit that was the main culprit, but because it came as a set with JoJo Siwa lip gloss, the whole thing got pulled. Asbestos is a naturally occurring mineral that often sits right next to talc in the earth. If the mining isn't careful, the two mix.
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You don't want to breathe that in.
JoJo herself eventually went on YouTube to say she was "working really, really hard" to get it off shelves. It was a mess. But here’s the nuance: the actual lip gloss tubes—the liquid stuff—weren't the source of the asbestos. It was the talc-based powders. Still, the brand took a hit that took years to shake off.
What’s Actually in the 2026 Gloss?
Fast forward to today. The current lineup of JoJo Siwa lip gloss (and the more recent "Joelle" iterations) is a completely different animal. You’ll mostly find these produced by companies like GBG Beauty or through partnerships with retailers like Five Below.
They’ve ditched the sketchy mystery ingredients.
If you look at the back of a 2026 tube, you’re usually seeing:
- Mineral Oil: The base that gives it that slick, non-sticky glide.
- Polybutene: This is what makes it stay on your lips for more than five minutes.
- Ethylhexyl Palmitate: An emollient that keeps the skin feeling soft.
- Mica: The secret to the "JoJo glow" without using talc.
It’s basic. It’s safe. It’s not "prestige" makeup you’d find at Sephora, but it’s a far cry from the 2019 formulation disasters. The flavors are still aggressively sweet—think "Strawberry Sparkle" and "Cupcake Dream"—which is exactly what the fans want.
The "Karma" Era and the Pivot to Joelle
2024 and 2025 were... interesting for JoJo. The "Karma" music video happened. The black face paint happened. And suddenly, the "JoJo Siwa lip gloss" demographic wasn't just little girls in bows anymore. It became a bit of a meme, then a trend, then a legitimate brand pivot.
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In early 2026, we saw the quiet transition to "Joelle" branding. It’s more "clean girl aesthetic" and less "glitter explosion."
The newer glosses are focusing on:
- Hydration over Shimmer: Moving toward lip oils rather than thick, gritty glitters.
- Subtle Tints: Sheer reds and berries instead of the neon "Boogeyman" blues and purples.
- Adult-ish Packaging: Chrome caps and sleek tubes that don't look like they came out of a Happy Meal.
Why Collectors Are Still Hunting Old Tubes
There is a thriving secondary market on eBay for "vintage" JoJo Siwa merch. It sounds wild, but original 2017-2018 glosses can go for three times their original price. Most of these buyers aren't actually using the product. (Please, for the love of everything, do not use 8-year-old lip gloss).
They’re "bow-heads" who want the complete collection.
They look for the "Holo Unicorn" flats and the multi-flavor wand sets. To them, these aren't just cosmetics; they’re artifacts of a very specific era of internet culture. If you’re selling these, make sure you mention if they are from the "post-recall" era or not. It matters to the collectors who know their stuff.
Is It Actually Good Makeup?
Let’s be real. If you’re an adult looking for a high-performance gloss, JoJo Siwa lip gloss probably isn't going to replace your Fenty Glow Heat. It’s designed for a younger audience or for casual, fun wear.
It’s thin. It’s shiny. It smells like a candy factory.
But it’s also very affordable. You can usually grab a five-piece set for about the price of a latte. For a parent, that’s a win. For a teen doing a "Karma" cosplay, it’s essential.
The biggest complaint? Longevity. This stuff vanishes the moment you take a sip of water. But hey, re-applying is half the fun when the tube is covered in rhinestones.
Tips for Buying and Using Safely
If you’re in the market for some Siwa-inspired shine, here’s how to do it right:
- Check the Manufacturer: Look for GBG Beauty or Townley Girl on the label. They’ve been the standard for her safe, licensed products for years.
- Smell Test: If you find an old tube and it smells like crayons or vinegar, throw it out immediately. That’s the oil going rancid.
- Avoid Third-Party Knockoffs: Stick to reputable retailers like Target, Walmart, or the official JoJo/Joelle store. Random "JoJo-style" kits from unverified Amazon sellers are where the ingredient risks live.
- Layering: If you want that JoJo look but need it to last, layer the gloss over a long-wear matte lipstick. It gives the shine without the "sliding off your face" effect.
The world of JoJo Siwa lip gloss is a lot bigger than just a tube of glitter. It’s a brand that has survived massive recalls, total image overhauls, and the brutal cycle of internet fame. Whether you’re buying it for the nostalgia or the new "Joelle" vibe, you're tapping into a very specific piece of pop culture history.
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To make sure you're getting the most out of your purchase, always check the batch codes on the bottom of the packaging. You can cross-reference these with the manufacturer's website to ensure you aren't holding onto any of the older, recalled stock from the 2019-2020 era. If you're shopping for the newer 2026 "Joelle" line, look for the holographic seal of authenticity to avoid the influx of counterfeits currently hitting the market.