If you’ve spent any time on TikTok lately, you’ve probably seen the comments. People are genuinely baffled. One minute, JoJo Siwa is wearing a furry black ball outfit on a runway, and the next, she’s posting AI-generated photos of herself in a wedding dress. It’s a lot to keep up with. Honestly, the JoJo Siwa recent photoshoot vibes have shifted so fast in 2026 that it feels like we’re watching three different people inhabit the same career.
There’s this weird tension right now. Half the internet is waiting for her to "go back" to the glitter, and the other half is trying to figure out if this "Joelle" era is a permanent rebrand or just another experimental Tuesday.
The LadyGunn Shoot: The Moment Everything Broke
Let’s talk about the LadyGunn cover because that’s where the real chaos started. It wasn’t just a "mature" shoot. It was provocative in a way that felt specifically designed to make people uncomfortable. She wore a bedazzled chest plate with nipples and a matching faux bulge.
Naturally, the internet lost its mind.
People were calling it "messy" and "unnecessary." But JoJo (or Joelle, as she’s going by now on TikTok) didn't blink. She went on the Talk Tuah podcast with Haliey Welch and basically said she was just "spicing things up." She compared the backlash to what Harry Styles faced when he wore a dress on the cover of Vogue.
"The stone bulge is — we were just giving a little spice, a little gender-bend, a little, you can be anything you want to be," she told Welch.
Is it the same as Harry Styles? Maybe not to everyone. But for JoJo, it was about entering what she calls the "risk zone." She’s spent her whole life in a neon-colored box. Now, she’s trying to see how far she can push the walls out before they break.
Why the "Joelle" Name Change Actually Matters
On New Year’s Eve 2025, she quietly changed her TikTok handle to "Joelle Siwa." It sounds small, right? But for a girl whose entire multi-million dollar empire was built on the name "JoJo" and a side ponytail, it’s a massive signal.
Her boyfriend, Chris Hughes (from Love Island and Celebrity Big Brother U.K. fame), has been calling her Joelle for a while now. They met in April 2025, and ever since, her style has took a hard turn toward the "natural."
We’re seeing less of the "Karma" era face paint and more long, flowing hair and elegant gold dresses. It’s almost like she’s trying to prove she can be a "normal" 22-year-old while still being the most eccentric person in the room.
The Wedding Dress "Photoshoot" Confusion
Just this week—January 13, 2026—she posted a photo in a lacy white wedding dress and veil. The caption? "Call me a wife!!!"
Before you start looking for a registry, it wasn't a real shoot. It was an AI-generated prompt. She’s been very open about her "wedding loading" mindset, especially after giving Chris a proposal deadline of May 27, 2032. (Yes, she’s that specific).
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But the fact that she’s leaning into this "soft" aesthetic shows a side of her the public hasn't seen. She’s moving away from the "attention-seeking" persona she admitted to in LadyGunn and moving toward something more domestic.
The Style Paradox: From KISS to Gucci
It’s hard to reconcile the JoJo Siwa of early 2025—the one who wore KISS-inspired makeup and a silver unitard to the iHeartRadio Music Awards—with the one who wore a simple navy Gucci suit to the Billboard Women in Music Awards.
Here’s the thing about her recent shoots: they aren't about one look. They’re about the transition.
- The iHeartRadio Look: Hard, silver, aggressive.
- The LadyGunn Cover: Gender-bending and controversial.
- The Recent Instagram/TikTok Vibe: Classy, natural, and surprisingly low-key.
Most people get it wrong by thinking she’s "lost." In reality, she’s archiving. JoJo recently told E! News that she has saved every single outfit she’s worn publicly since she was nine years old. She isn't throwing away the bows; she’s just putting them in a museum and seeing what else fits.
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What's Next for the "Joelle" Era?
As we move further into 2026, the JoJo Siwa recent photoshoot trends suggest a more permanent shift into the fashion world. She’s no longer just a "YouTube star." She’s walking for Christian Cowan (even if she’s dressed as a giant fur ball) and attending high-end gala events in London with Chris.
If you’re trying to keep up with her aesthetic, stop looking for the glitter. Look for the "Joelle" signature. It’s more about Cartier rings and natural highlights than rhinestones and high ponytails.
What you can do next:
If you’re following her evolution, pay attention to her TikTok "Joelle" rebrand. The next big move is likely a formal music or fashion project under her birth name, which will probably distance her even further from the Nickelodeon era. Watch for her upcoming North American tour—she’s doing the creative direction herself, and it’s expected to be the final bridge between the "old" JoJo and the new Joelle.