He’s arguably the most famous person on the planet, but half the time, you can’t even see his hair. Justin Bieber with a beanie is a vibe that has survived every trend cycle of the last fifteen years. While other stars are busy trying to look like they stepped off a runway in Milan, Bieber usually looks like he just finished a 3:00 AM skate session in a parking lot.
It’s effortless. Honestly, it’s kinda legendary.
For years, people have dissected why he does it. Is he hiding a bad haircut? Is he balding? Or is he just really, really cozy? By 2026, the "Bieber Beanie" isn't just a piece of winter gear anymore. It’s a staple of a "scumbro" aesthetic that he helped invent and then perfected. If you’ve ever wondered why he sticks to the look or how he manages to make a neon yellow tuque look like high fashion, you’re in the right place.
The Evolution of the Beanie Era
Back in the "Baby" days, it was all about the flip. That purple-hoodie-wearing kid had hair that launched a thousand imitators. But as he grew up, the hair became a source of chaos. We’ve seen the platinum buzz cuts, the questionable dreadlocks, and the "I haven't seen a barber in six months" shaggy look.
Through all of it, the beanie stayed.
In the early 2010s, it was the slouchy, thin knit that sat way back on his head. Fast forward to the Purpose and Justice eras, and the beanies got chunkier. He started leaning into brands like Marni and his own label, Drew House. By 2025 and moving into 2026, the look has shifted again. Now, it’s often paired with wide-framed sunglasses and oversized suits, creating a silhouette that is unmistakably Biebs.
Why the Beanie Never Goes Away
There are a few reasons why Justin Bieber with a beanie is a permanent fixture in paparazzi photos.
First, let’s talk about the hair. Justin has been open about his struggles with mental health and the pressure of being in the spotlight. Sometimes, you just don't want to deal with a stylist. A beanie is the ultimate "low-effort" solution. It’s practical.
Then there’s the "paparazzi shield" factor. When you have dozens of cameras flashing in your face, a low-slung beanie combined with shades provides a literal barrier. It’s a way to reclaim a tiny bit of privacy in a very public life.
The Brand Factor
You can't talk about his headwear without mentioning Drew House. Founded with Ryan Good in 2018, the brand turned the "smiley face" logo into a global phenomenon. The Drew beanies—usually in bright yellows, blacks, or magentas—sold out in minutes.
However, things took a turn recently. In April 2025, Justin surprisingly distanced himself from Drew House in a deleted Instagram story, telling fans not to "waste ur money" because it no longer represented him. Since then, he’s been pivoting toward his new venture, Skylrk.
If you see him in 2026, he’s likely rocking a Skylrk knit. These often feature unique camo patterns—like "Wave Camo" or "Cherry Camo"—and are already reselling for hundreds of dollars on sites like eBay and Grailed.
How to Style a Beanie Like Bieber (The 2026 Way)
If you’re trying to replicate the look, don’t just pull a hat over your ears and call it a day. There’s a science to it. Or at least a very specific lack of science.
- The Placement: Justin often wears his beanies "high-water" style. This means the hat sits above the ears, showing the hairline but covering the crown. It’s that fisherman style that says "I’m cool," even if your ears are freezing.
- The Texture: Mix it up. Don't just go for smooth acrylic. Look for ribbed knits, mohair blends, or even the weirdly fuzzy Marni hats he’s been spotted in.
- The Color Pop: If your outfit is all black or grey, go for a neon yellow or "Little Lilac" beanie. This is a classic Bieber move. It draws the eye and makes a boring outfit look intentional.
- The Hair Prep: If you have longer hair, let a few strands peak out from the front or sides. It shouldn't look tucked in. It should look like you put the hat on while running out the door.
What People Get Wrong About the Look
Most people think he wears hats to hide something. While there’s been endless speculation on Reddit about hair transplants or receding lines—especially after he shaved his head again in early 2025—the truth is likely simpler.
💡 You might also like: Bigi Jackson Explained: How Old is Blanket Jackson Now and Why He Disappeared
He likes being comfortable.
In a world of fast fashion and "quiet luxury," Bieber’s style is unapologetically loud and messy. He wears $1,000 slippers with a $20 beanie. He wears a tuxedo with a neon tuque. It’s about the contrast.
Actionable Tips for Your Wardrobe
Ready to lean into the aesthetic? Here is how to actually make it work without looking like you’re wearing a costume:
- Invest in quality materials. Cheap acrylic gets itchy and pills after three wears. Look for wool or cashmere blends that hold their shape.
- Size matters. If you have a larger head, avoid the "mini" fisherman beanies; they’ll just look like a yarmulke. Go for a slouchier fit.
- Check the resale market. If you want the authentic Bieber vibe, look for vintage Purpose tour merch or early Skylrk drops. They have a specific weight to them that's hard to find in generic brands.
- Embrace the "Scumbro." Pair your beanie with things that shouldn't work. A heavy overcoat with gym shorts? Sure. A vintage tee with pleated trousers? Why not.
The "Justin Bieber with a beanie" look isn't going anywhere because it represents the ultimate luxury: not caring what people think. Whether he's hiding a buzz cut or just keeping his head warm in a New York winter, the beanie remains the crown of the most successful pop star of our generation.
Keep an eye on the Skylrk official site for the next drop—those "Fizz" and "Angel" colorways are going to be everywhere by mid-year.