Let's be real. Every December, the internet waits for the Kardashian Christmas card, but the true obsessives? We're waiting to see the floor. Specifically, the mountains of presents tucked under those twenty-foot flocked firs. If you think it’s just shiny paper from a big-box store, you haven't been paying attention.
The 2024 season was weird. In a good way.
For years, we saw the family lean into that "surgical" minimalism—you know, the Kim K aesthetic where everything looks like it was wrapped in a high-end spa. But kardashian wrapping paper 2024 took a hard turn into personalization that felt surprisingly... accessible? Well, as accessible as a billionaire’s living room can be.
The Year of the Face (Yes, Literally)
Kris Jenner didn't just win the gift-wrapping game in 2024; she basically reinvented it. While Kim was busy with her usual monochromatic vibes, the "Momager" went full custom. She didn't use name tags. Tags are for amateurs. Instead, she had custom paper printed with the faces of every single family member.
Imagine walking into a room and seeing a pile of gifts. One stack is covered in Kim’s face. Another in Khloé’s. One for Kendall, one for Kylie, and even one for Travis Barker. It’s hilarious. It’s extra. It’s deeply Kardashian.
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It also solved a very practical problem. When you have a dozen grandkids running around a Calabasas mansion, reading tiny tags is a nightmare. Seeing a giant photo of your own face? Much easier.
Kim’s Skims Pivot and the Flannel Move
We have to talk about Kim. She’s the one who usually sets the "Internet Aesthetic" for the year. Back in 2023, she went viral for wrapping everything in Skims cotton jersey fabric. People called it "bizarre," but honestly, it was kind of genius. It was reusable, stretchy (perfect for weirdly shaped boxes), and served as a walking billboard for her brand.
For the 2024/2025 transition, the vibe shifted slightly. Working with her daughter North, Kim moved toward a red plaid flannel theme.
It felt warmer. Less like a gallery exhibit and more like a traditional Christmas—even if the "paper" was actually high-end pajama fabric. This is a recurring theme with her: if it can be worn, it can be wrapped.
- Material: Skims holiday flannel fabric.
- Colorway: Red and black plaid (classic tartan).
- The Look: Zero tape. Everything is knotted or tucked, giving it a soft, textile feel that doesn't scream "disposable."
Why the "Kardashian Aesthetic" Is Actually a Competition
The most interesting thing about Kardashian wrapping paper 2024 isn't the paper itself. It's the rivalry. On The Kardashians, Kris admitted that the family has become "competitive" about their gift presentation.
Kendall Jenner is the dark horse here. She usually goes for the "quiet luxury" approach. In 2024, while her sisters were doing custom face-prints or fabric wraps, Kendall stuck to a sophisticated, minimalist palette: light brown kraft paper, red twine, and actual sprigs of greenery. It looks like something out of a 1950s Vogue shoot.
It’s the polar opposite of Kylie’s 2024 style. Kylie loves a theme. For her kids, Stormi and Aire, she used custom pink and white paper featuring their faces wearing Santa hats. For the adults? She leaned into leopard print. It’s bold, it’s a bit "mob wife aesthetic," and it stands out against the sea of beige.
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How to Get the Look (Without the Budget)
You don't need a personal assistant or a custom printing press to pull this off. Honestly, the 2024 trends were actually pretty DIY-friendly if you look closely.
- The Custom Face Trick: You can actually order custom wrapping paper on sites like Etsy or even use a local print shop. Just take a high-res photo, add a digital Santa hat in an app like Canva, and print it on a roll. It’s a guaranteed hit for kids.
- The Fabric Wrap: This is the Kim K special. Instead of buying paper that gets thrown away, go to a fabric store. Buy a few yards of jersey or flannel. Use the "Furoshiki" method—a Japanese folding technique—to secure the gift with knots. No tape. No waste.
- The Wax Seal: Kim’s 2025 preview showed a lot of plain white paper elevated by a single personalized wax seal with a "K" on it. You can buy a wax seal kit for twenty bucks. It makes a $2 roll of white butcher paper look like it cost $50.
Is the "Beige Christmas" Finally Over?
There’s been a lot of talk about the "Sad Beige" trend dying out. Looking at the 2024 Kardashian choices, that seems to be true. We saw reds, we saw plaid, we saw leopard print, and we saw—well, faces.
The shift suggests that even the queens of minimalism are craving a bit of "Kristmas" kitsch. They’re moving away from the stark, cold whites and into textures that feel lived-in. Even Kourtney, through her lifestyle brand Poosh, has been pushing a more "vintage-inspired" look with velvet bows and deep burgundy accents.
Actionable Takeaways for Your Next Gifting Season
If you want to emulate the 2024 Kardashian style, focus on texture over pattern.
Stop reaching for the thin, glittery paper that rips when you look at it. Instead, look for heavy-duty kraft paper, velvet ribbons, or even leftover fabric scraps. If you’re feeling brave (and a little bit vain), go for the custom face-print. It’s the ultimate "Momager" move.
To make your gifts look "high-end Kardashian," remember the Golden Rule: hide the tape. Use double-sided tape on the inside of the flaps. If you see a piece of Scotch tape on the outside of a Kardashian gift, someone's getting fired.
Start by picking a "theme" for your whole tree. Don't mix and match twenty different papers. Choose one base (like white or kraft) and one "pop" (like a specific ribbon color or a custom printed roll). It creates a cohesive look that makes the whole room feel designed, not just decorated.