If you only know Kayla Nicole as the woman who used to be on Travis Kelce’s arm, you’re missing the actual story. Honestly, the internet loves a "gold digger" narrative, but the math just doesn't support it here. While the gossip blogs were busy tallying up who paid for dinner during her five-year relationship with the NFL star, Kayla was quietly building a diversified portfolio that stands entirely on its own.
As of early 2026, Kayla Nicole net worth is estimated to be between $2 million and $3 million.
That’s not "NFL contract" money, but for a media personality and entrepreneur in her early 30s? It’s a serious flex. She didn't stumble into this wealth. She’s a Pepperdine University graduate with a degree in broadcast journalism who’s been grinding since long before "Trayla" was even a keyword on Twitter.
The Journalism Hustle and the Revolt Sports Deal
People forget she’s a trained reporter.
You’ve probably seen her courtside or on a red carpet, but that’s the result of years of contract work. She has logged hours for major outlets like ESPN, Barstool Sports, and GlobalGrind. These aren't just "influencer appearances." They are professional hosting gigs that pay five-to-six-figure annual salaries depending on the length of the contract.
Recently, her media value took a massive jump. In 2025, Kayla teamed up with NFL legend Brandon Marshall to lead the new Revolt Sports vertical. This isn't a small side project. They host REVOLT Sports Weekly, a show that hits platforms like Comcast, DirecTV, and Spectrum.
Being the face of a network-backed sports show provides a level of financial stability that Instagram likes simply can't match. It’s a consistent paycheck, likely in the mid-six-figure range, plus production perks.
Why Kayla Nicole Net Worth Isn't Just "Influencer Money"
Social media is definitely a huge piece of the pie, but the way she handles it is different from your average reality star. With over 650,000 followers on Instagram and a growing presence on TikTok and YouTube, she is a Tier 1 creator for brands.
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Think about it.
A single sponsored post for someone with her engagement rate and "it-girl" status can easily fetch $10,000 to $25,000. But the real wealth comes from long-term ambassadorships. She isn't just posting a one-off detox tea ad. She has secured multi-year deals with:
- Alo Yoga: A partnership she started in mid-2024 that aligns with her fitness-heavy brand.
- Savage X Fenty: Rihanna’s brand doesn't just pick anyone; Kayla has been a recurring ambassador for years.
- Fabletics and Revolve: Major fashion players that pay for consistent visibility.
- BODYARMOR and Champs Sports: Tapping into her athletic and sports-journalist crossover appeal.
If you add up these retainers, her annual "passive" income from brand deals likely exceeds $500,000 before she even steps foot on a film set or a podcast studio.
The Business of Tribe Therepē
In late 2023, Kayla launched Tribe Therepē.
This is her wellness and fitness platform. While many celebs just slap their name on a supplement and call it a day, she’s positioned this as a community-driven brand. It focuses on "feel-good fitness" and mental health.
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From a business perspective, this is a smart move for long-term equity. Owning a brand allows her to move away from trading her time for money. If Tribe Therepē continues to scale its digital subscriptions and physical merchandise, it could eventually become the largest asset in the total Kayla Nicole net worth calculation.
Television and "Special Forces"
Let’s talk about that 2025 appearance on Special Forces: World’s Toughest Test.
Reality TV pay scales are notoriously weird. For a show as physically demanding as Special Forces, contestants often receive a "talent fee" that can range from $50,000 to $250,000 just for showing up, regardless of how long they last.
For Kayla, this wasn't just a paycheck. It was a brand-rehabilitation move. It allowed her to shed the "ex-girlfriend" label and show the world she’s a competitor. That kind of visibility increases her "booking fee" for future public speaking events and hosting roles.
How she actually spends (and saves)
There was a lot of noise about her and Travis Kelce splitting bills 50/50. Travis actually addressed this on The Pivot Podcast, saying she had a "very financially stable life" and he never had to support her.
She lives in Los Angeles, which isn't cheap. Between high-end fitness gear, travel for reporting, and the general "cost of being famous," her overhead is high. However, she has often spoken about financial independence. She isn't out here buying $500,000 cars just to show off; she’s reinvesting in her production quality and her businesses.
The Reality of the Numbers
It’s easy to look at a $3 million net worth and compare it to a $90 million NFL contract and think it’s small. It isn't.
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Most people in their 30s are drowning in debt. Kayla Nicole has built a multi-million dollar cushion through:
- Direct Salary: From Revolt TV and media hosting.
- Corporate Partnerships: Consistent revenue from global brands.
- Equity: Ownership in her wellness brand.
- Content Creation: Ad revenue from YouTube and social platforms.
What’s next?
Look for her to lean harder into the "sports-meets-culture" space. With the rise of female-led sports media, Kayla is perfectly positioned. Her net worth is likely on an upward trajectory because she’s finally being recognized for her credentials rather than her dating history.
If you’re looking to build a similar "personal brand" wealth, the takeaway from Kayla’s journey is diversification. Don't just be a model; be a host. Don't just be a host; be an owner.
To get a clearer picture of how she manages her growth, you should follow her Tribe Therepē updates or watch her I Am Athlete segments where she often breaks down the "business of being Kayla." Staying updated on her latest brand partnerships via her official social channels is the best way to see where her next big investment is headed.