You’ve seen the TikToks. You’ve probably scrolled past the aesthetic Instagram stories of pink boxes. But if you think the Khloe Kardashian Crumbl Cookie was just another generic celebrity cash grab, you're missing the weird, sugary reality of what actually happened during "Kardashian Jenner Week" in April 2025.
Honestly, the internet lost its collective mind.
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When Crumbl announced they were letting the Kar-Jenner clan take over their entire menu for a week, people were split. Some fans were camping out like it was a New Year’s Eve drop, while others were practically starting a boycott in the comments section. It was the first time Crumbl ever did a full menu takeover, and Khloe’s contribution—the Cookies & Cream Skillet Cookie—ended up being the eye of the storm.
Why the Khloe Kardashian Crumbl Cookie divided the internet
Let’s get into the actual cookie. This wasn’t some dainty, health-conscious snack (we’ll leave that to Kourtney). Khloe’s cookie was basically a dark chocolate, brownie-style brick. It was loaded with cookies and cream pieces and topped with two massive scoops of vanilla bean cookies and cream mousse.
It looked like ice cream. It wasn't.
That’s where things got messy. People were opening their boxes expecting a cold treat, but this was a warm cookie. If you’ve ever tried to eat warm mousse, you know it’s a race against time. The reviews were all over the place. Some influencers called it the best flavor Crumbl had released in years because the mousse was light and "never cloying." Others? They found it way too mushy. One reviewer from the Dallas Observer even called it "pretty gross," comparing the texture to mashed potatoes.
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It’s the classic Kardashian effect: you either love the excess or it’s just too much to swallow.
The "Khlo-C-D" Connection
If you’ve watched even ten minutes of The Kardashians, you know Khloe is the queen of organization. Her pantry is legendary. You’ve seen those perfectly stacked Oreo jars, right?
That’s exactly why the Khloe Kardashian Crumbl Cookie choice made sense. While Kris Jenner was getting roasted for picking a "boring" yellow cake and Kim went with a beige snickerdoodle, Khloe stayed on brand. She’s the one who actually likes the snacks. Using an Oreo-style base felt authentic to the "Khlo-C-D" persona we see on TV.
But authenticity doesn't always mean easy to eat.
At a whopping 1,000 calories for some of these collab cookies, the "health" crowd was horrified. Khloe has spent years pivoting into the fitness world with Revenge Body and Good American, so seeing her name attached to a sugar-bomb of this magnitude felt like a glitch in the Matrix for some fans.
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The Full Kardashian Lineup (The Context)
To understand why Khloe's cookie stood out, you have to look at the "competition" from her sisters during that April 7–12 window:
- Kourtney: A flourless chocolate cake that was sugar-free and gluten-friendly. People hated it. Like, really hated it. Some said it tasted like a "tire."
- Kim: A Snickerdoodle Crumb Cake. Very "Kim"—beige, structured, and safe.
- Kendall: A Cookie Dough Cupcake. Rich, but some complained it felt underbaked.
- Kylie: A Pink Confetti Sugar Cookie. Basically the standard pink sugar cookie with extra sprinkles.
Khloe’s skillet cookie was the one that actually tried to be different. It wasn't just a cookie; it was a dessert architecture project.
The Business of the Crumbl Takeover
Crumbl is basically the "fast fashion" of the bakery world. They move fast. They rely on FOMO. By partnering with the Kardashians, they weren't just selling cookies; they were buying relevance.
According to Crumbl CBO Sawyer Hemsley, this was a massive milestone for the company. But it came with a side of controversy. A lot of "Crumbl purists" felt the brand was selling out. If you go back and look at the Reddit threads from mid-2025, the "Big Cookie" conspiracy theories were flying. People thought influencers were being paid to give the Kardashian cookies good reviews even if they were raw in the middle.
There’s also the price factor. These weren't your average $4 treats. Depending on where you lived, a single Khloe Kardashian cookie could run you nearly $5, and Kourtney’s "specialty" tin was even more.
Actionable Tips for the Next Big Collab
If you’re waiting for the next time these cookies rotate back into the lineup—or if you’re trying to DIY your own "Khloe Skillet" at home—here’s the real talk on how to handle it.
1. The Temperature Rule
If the Khloe Kardashian Crumbl Cookie ever returns, do not eat it at room temperature. The mousse is designed to be eaten while the base is warm. If it sits in your car for three hours, the texture turns into a weird, greasy film. Pop it in the microwave for exactly 8 seconds if you’re eating leftovers.
2. Share the Load
Look, nobody needs 1,000 calories of cookies and cream mousse in one sitting. These cookies are massive. Use the "Kardashian Method"—cut it into quarters. It’s the only way to appreciate the dark chocolate base without needing a nap immediately after.
3. Check the Bake
Crumbl is notorious for underbaking. With the skillet cookie, the "gooey" center can quickly cross the line into "raw dough." If you’re buying from a busy location, take a peek in the box before you leave. If the mousse looks like it's sinking into a pit of raw flour, ask for a new one.
4. The DIY Hack
Want the Khloe vibe without the $5 price tag? Use a dark chocolate brownie mix as your base, bake it in a small ramekin, and top it with a mixture of whipped heavy cream, powdered sugar, and crushed Oreos. It’s basically the same thing, and you don’t have to deal with the parking lot lines at the mall.
The whole Khloe Kardashian Crumbl Cookie saga was a masterclass in modern marketing. It wasn't about the "perfect" cookie; it was about the conversation. Whether you thought it was a chocolate masterpiece or a mushy mess, you probably still wanted to see what the hype was about. And in the world of the Kardashians, that's a win.