If you still think of Kourtney Kardashian as the sister who "doesn't want to work," you’re kinda living in 2018. It's funny how a single reality TV narrative can stick to someone for a decade, right? But honestly, looking at Kourtney Kardashian 2025, the reality is way more interesting than just a few viral arguments with Kim. She hasn't retired. She’s just completely rewritten the rules of what being a Kardashian actually looks like.
While the rest of her family is busy scaling billion-dollar shapewear empires or launching 50 different skincare skus, Kourtney has leaned into this "slow living" vibe that—weirdly enough—has turned into a massive business of its own. It’s not about doing less; it’s about doing only what she actually likes.
The Lemme Takeover: It’s Not Just Gummies
You've probably seen those purple and green bottles everywhere. What started as a niche supplement line in 2022 has basically exploded. By early 2025, Lemme became a dominant force in the "pleasurable wellness" space. We’re talking about a brand that WWD Beauty Inc named 2025 Brand of the Year.
The strategy was pretty smart. Instead of boring pills, she focused on things like "Lemme GLP-1 Daily" (a huge 2025 hit for natural appetite support) and "Lemme Creatine" for the gym crowd.
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- Walmart Expansion: As of early 2026, the brand hit over 2,000 Walmart stores.
- Global Reach: She recently launched in South Korea through Coupang, proving that the "Kravis" aesthetic travels.
- The "Work Once a Week" Rule: Kourtney admitted in a late 2025 episode of The Kardashians that she tries to work only once a week—or even once a month.
It’s a bizarre flex in a family famous for "getting your ass up and working." But somehow, by being the "lazy" sister, she’s built a $65 million empire that feels way more authentic than a standard celebrity endorsement.
The Reality of the Kravis Marriage in 2025
There’s always been this chatter about Kourtney "losing her identity" to Travis Barker. You know the drill: she started wearing black, she likes punk rock now, she’s a "drummer's wife." People on TikTok love to analyze her style shifts like it's a national crisis.
In 2025, the couple finally addressed the "blending" pains. It wasn't all matching leather jackets and PDA. Moving everyone under one roof was actually a massive adjustment. Remember, Travis’s kids had lived in their house their whole lives, and Kourtney is famously particular about her space (and her kids' sleep schedules).
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They spent much of 2025 finding a middle ground. Travis is impulsive—he wants to do everything, everywhere, all at once. Kourtney? She’s the girl who wants to stay home, drink a matcha, and go to bed at 9 PM. Watching them navigate that "speed gap" has been one of the few genuinely relatable parts of their show lately.
The Kids are Growing Up (Fast)
Mason Disick is 16 now. Let that sink in. The kid we watched being born on TV is basically an adult. Penelope, who turned 13 in July 2025, is officially a teenager and—as fans pointed out during their December 2025 trip to the Gilmore Girls set—she’s almost as tall as her mom.
Kourtney’s parenting style hasn't changed much, though. She still catches heat for things like co-sleeping or her strict "invite-only" policy for family visits after baby Rocky was born. But honestly? She doesn’t seem to care. She’s leaning into the "Rory and Lorelai" dynamic with Penelope, and it’s actually kind of sweet to see.
Why Kourtney Kardashian 2025 Matters for Wellness
If you follow Poosh, you know the 2025 wellness forecast was all about "collagen banking" and "sleep tourism." Kourtney has transitioned from being a reality star to a legitimate lifestyle curator. People actually listen when she talks about the vagus nerve or why we should all be "mouth taping" for better sleep.
The "Poosh Wellness Club" events in LA have become these high-vibe gatherings where people pay to do Pilates and drink protein cold foam. It’s a far cry from the days of Dash boutiques and nightclub appearances.
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What's Next?
If you're looking to replicate the Kourtney Kardashian 2025 vibe, it’s less about buying expensive things and more about aggressive boundary setting.
- Audit your "yes." Kourtney’s success in 2025 came from saying no to almost everything that wasn't Lemme or her kids.
- Focus on "Biohacking." This was Poosh’s big 2025 theme. Look into low-impact movement like Pilates and focus on gut health via adaptogens.
- Prioritize the "Slow." Even if you aren't a multi-millionaire, the shift from hustle culture to "joy-based work" is a trend she’s leading for a reason.
Kourtney Kardashian Barker in 2025 is a masterclass in rebranding. She stopped trying to compete with her sisters' metrics and started competing for her own peace of mind. Turns out, that's a pretty profitable place to be.
To stay updated on her latest business moves, you can follow the Lemme expansion into new retail territories or watch the upcoming season of The Kardashians on Hulu, which focuses heavily on the family's 2026 "reset" year.