Search for Kristina Wollenberg online and you’ll likely hit a wall of outdated LinkedIn snippets or confusing "mailto" links pointing toward FreshRealm. It’s annoying. You’re looking for a person, but you get a digital ghost.
Honestly, the food tech world moves so fast that by the time a press release hits the wire, the players have already changed jerseys.
The connection between Kristina Wollenberg and FreshRealm is a perfect example of how corporate data trails can mislead you. If you’re trying to find her at FreshRealm today, you’re basically looking at a rearview mirror.
The FreshRealm Connection: Past or Present?
Let's clear the air.
Kristina Wollenberg is widely recognized in the industry as an expert in protein procurement and sustainability. For a while, her name was closely linked with FreshRealm, a "Food-as-a-Service" (FaaS) company that basically builds the backbone for those meal kits you see in grocery stores or get delivered to your door. FreshRealm is huge. They've raised over $280 million and essentially run the production for big names like Blue Apron and Marley Spoon.
But here is the catch.
If you look at current leadership rosters for 2026, Wollenberg isn’t on the executive landing page. Why? Because her career trajectory took a sharp turn into the hospitality and restaurant sector. Specifically, she moved into a high-impact role at Shake Shack as the Director of Protein Procurement & Sustainability.
The "mailto" links you see associated with her name and FreshRealm are often remnants of lead-generation databases or old contact lists from her time working within the meal kit and fresh food logistics space. It's a classic case of SEO lag.
Why the Industry Still Links Them
People keep searching for the two together because Wollenberg's expertise is exactly what a company like FreshRealm needs.
Think about it.
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FreshRealm handles massive amounts of perishable goods. They manage a national infrastructure that reaches 99% of the US population. When you're moving that much "short shelf-life" food, you need someone who understands the "carcass utilization" and "regenerative agriculture" that Wollenberg is known for.
She spent significant time at FreshDirect as a Category Manager for Meat & Poultry before her later roles. That experience in the "fresh" space is the glue. It's why B2B databases still try to sell you her contact info as if she’s sitting in a FreshRealm office in San Clemente or Lancaster, Texas.
She isn't.
What FreshRealm Actually Does Now
If you were looking for Kristina because you wanted to pitch a sustainability solution to FreshRealm, you need to know who is actually steering the ship in 2026.
The company has transformed. They aren't just a meal kit company anymore; they are a platform.
- Michael Lippold is still the CEO and Founder.
- Snow Le serves as President, handling the day-to-day grind.
- Saloni Varma stepped in as CFO recently.
- Stacey Wallace, an Amazon veteran, took over the Supply Chain as Officer.
They are currently busy integrating the operational assets they bought from Marley Spoon and Blue Apron. It's a massive consolidation play. They’re trying to make the economics of fresh food actually work, which, as anyone in the business knows, is incredibly hard.
The Sustainability Factor
Wollenberg’s real legacy—and likely why her name pops up in "green" food circles—is her push for transparent supply chains. At Shake Shack, she’s been vocal about supporting resilient agricultural systems.
FreshRealm, meanwhile, uses a specific "reusable shipping vessel" and focuses on reducing food waste through "smart manufacturing."
The overlap is clear: both want to fix a broken food system. One does it through procurement at a burger giant; the other does it through a high-tech logistics platform.
How to Actually Get in Touch
If you’re staring at a mailto: freshrealm link and clicking it only to have your email bounce, stop.
Don't buy those "verified" email lists from random websites. They are often scraped from 2021 data. If you need to reach FreshRealm for business development or partnerships, the standard protocol is their corporate portal or their verified LinkedIn page.
For Kristina Wollenberg, your best bet is looking toward the hospitality industry leaders. She’s focused on the "protein" side of the plate now, specifically where sustainability meets large-scale restaurant sourcing.
Actionable Insights for Food Tech Professionals
- Verify the "Last Updated" Date: Before reaching out to "leads" found on aggregate sites, check the company's "About Us" page. If the person isn't listed, they've likely moved on.
- Understand the FaaS Model: If you're studying FreshRealm, realize they are a service provider. They don't just sell meals; they sell the ability for others to sell meals.
- Focus on Protein Sustainability: This is the hottest "sub-sector" in food right now. Whether you follow Wollenberg’s work or FreshRealm’s logistics, the goal is the same: getting fresh, ethical food to a doorstep without the planet paying the price.
If you're trying to track down a specific person in this niche, always cross-reference with recent industry conference speakers. That’s where the real, current experts—the ones actually doing the work in 2026—are hiding.