You’ve seen the face. That specific, glazed-over look of a billionaire trying to figure out if she’s looking at a farm animal or a piece of fried poultry. Or maybe you’ve heard the sound—a three-syllable wake-up call that echoed through the halls of a multi-million dollar office and straight into the digital Hall of Fame.
The Kylie Jenner meme isn’t just one thing. It’s a whole ecosystem of accidentally hilarious moments that prove even if you have more money than God, the internet will still roast you for being a bit "wonky." Honestly, it’s the great equalizer. One day you’re posting a photo of your newborn that breaks the world record for likes, and the next day, a literal brown egg comes along and steals your crown.
That actually happened. In 2019, the @world_record_egg Instagram account launched a literal campaign to dethrone Kylie's most-liked photo. It worked. Within days, a basic stock photo of an egg had 27 million likes, leaving Kylie’s birth announcement of Stormi in the dust. Her response? A video of her cracking an egg on the hot pavement. Petty? Maybe. Memorable? Absolutely.
Is That a Chicken? The Meme That Started it All
If we’re going to talk about the quintessential Kylie Jenner meme, we have to go back to 2016. The scene: Keeping Up With the Kardashians. Kris Jenner enters a room carrying a small, squealing pig wrapped in a blanket. Kylie, without missing a beat, points and asks, "Is that a chicken?"
It’s legendary. It’s the ultimate "celebrity out of touch" moment, but with a weirdly relatable twist. We’ve all had those brain farts where our mouths move faster than our eyes.
Why it stuck around
Kylie eventually tried to explain this away years later. She claimed she and Kris had been talking about getting chickens for a while, so when she saw a small animal, her brain just defaulted to "chicken." Whether you believe that or not, it doesn't matter. The internet took it and ran. It became a shorthand for being hilariously wrong or just being in your own world.
The Cultural Reset of Rise and Shine
Fast forward to October 2019. Kylie uploads a video tour of her Kylie Cosmetics office. It’s full of pink everything, champagne vending machines, and general opulence. At the end, she walks into Stormi’s playroom to wake her up. She flips the light, takes a breath, and sings: "Rise and shiiine."
The key was... well, there was no key. It was a weird, melodic, slightly terrifying coo. Within 48 hours, the Kylie Jenner meme was everywhere.
- Ariana Grande covered it on her Instagram story and asked to sample it.
- Miley Cyrus and Cody Simpson did their own acoustic version.
- TikTokers turned it into a heavy-metal remix.
- Even Lizzo played it on her flute during a concert.
What’s crazy is how fast Kylie moved on this. Usually, when people make fun of a celebrity, the celebrity hides. Not Kylie. She leaned in so hard she probably got whiplash. Within days, she was selling "Rise and Shine" hoodies for $65. She even filed a trademark for the phrase. It was a masterclass in turning a roast into a revenue stream.
You’re Doing Amazing, Sweetie (The Hand-Me-Down Meme)
Technically, "You’re doing amazing, sweetie" belongs to Kris Jenner. She said it back in 2007 while Kim was posing for Playboy. But it has become a staple in the Kylie meme-verse because of how they play off each other.
Just recently in 2025, Kylie and Kris recreated a viral TikTok audio where Kris is "momager-ing" Kylie during a shoot. These two know exactly what they’re doing. They aren't just the subjects of memes; they are the architects of them. They know that being laughed at is better than being ignored.
When Memes Go Wrong: The Pepsi Fiasco
We can't talk about Jenner memes without mentioning the 2017 Pepsi commercial. Technically, this was Kendall Jenner, but the fallout hit the whole family brand. The image of Kendall handing a Pepsi to a police officer to "solve" a protest became one of the most mocked images in internet history.
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It wasn't funny-haha; it was "how did nobody stop this" funny. It’s a darker side of the Kylie Jenner meme world where the family's bubble is so thick they can't see how their actions look to the rest of the world. Kylie mostly stayed quiet during that one, but the "Pepsi solved it" joke still pops up whenever a celebrity tries to do something "woke" and fails miserably.
Why We Still Care in 2026
You’d think after a decade of this, we’d be tired of it. But we aren't. There’s something inherently funny about watching someone with a private jet struggle with basic human things—like knowing what a pig looks like or singing a nursery rhyme.
The memes work because they humanize someone who is otherwise untouchable. When Kylie is a meme, she isn't a "self-made billionaire" or a fashion icon. She’s just a girl who makes a weird noise in the morning.
How to use these memes today
- The "Is that a chicken?" reaction: Perfect for when someone says something so obviously wrong you can't even be mad.
- "Rise and Shine" audio: Use it for your 6:00 AM gym posts to be ironically enthusiastic.
- The "World Record Egg" energy: A reminder that no matter how big you think you are, a literal egg can still beat you.
The key to the Kylie Jenner meme longevity is the "Kylie Jenner Law" of internet speed. A moment happens, it goes viral, she monetizes it, and we all move on to the next one. It’s a cycle that keeps her relevant and keeps us entertained.
If you want to keep up with the latest, honestly, just watch her TikTok. She’s started leaning into the "unfiltered" look lately, which is basically a factory for new memes. Keep an eye on her interactions with Stormi; that’s where the real gold usually hides.
Next Steps for Content Enthusiasts:
Start by looking through the #RiseAndShine hashtag on TikTok to see how creators are still using the audio for transitions. If you're a brand, take note of how Kylie's team handled the 2019 viral moment—acknowledging the joke is always better than fighting it. For fans, keep your notifications on for her YouTube office tours; those long-form videos are where the best "unscripted" moments usually happen.