Money is a weird thing when you’re a Kardashian. One day you’re on the cover of Forbes as the youngest "self-made" billionaire ever, and the next, the same magazine is writing a 3,000-word exposé about how your tax returns might have been, well, a little "creative."
So, what is the kylie jenner net worth situation really like in 2026?
Honestly, the numbers have stabilized, but they’re not the ten-figure digits the family was pushing back in 2019. Most reputable financial trackers now pin her wealth at approximately $700 million to $750 million.
That’s still an absurd amount of money. It’s "private jet to the grocery store" money. But it’s a far cry from the $1.2 billion valuation that everyone was buzzing about a few years ago. If you want to understand how we got here, you have to look past the Instagram filters and into the actual SEC filings and real estate records.
The Coty Deal: The Peak and the Pivot
The turning point for Kylie’s fortune was November 2019. This was when she sold 51% of Kylie Cosmetics to the beauty giant Coty Inc. for a staggering $600 million.
At the time, this deal valued her brand at $1.2 billion.
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On paper, it was a masterstroke. She walked away with about $340 million after taxes. But here’s where the "billionaire" title started to crumble. Once Coty—a publicly traded company—took over, they had to show the actual receipts to their shareholders.
The numbers didn't quite add up
It turns out the brand was significantly smaller and less profitable than the Jenner camp had led the public to believe. Forbes eventually retracted her billionaire status in May 2020, accusing the family of inflating their sales figures.
While that was a PR nightmare, Kylie still kept the cash from the sale. She didn't lose the money; she just lost the title. Today, she still owns roughly 44% to 49% of the company.
Diversifying the Portfolio: Beyond Lip Kits
Kylie didn't just sit on her Coty cash. She’s been busy trying to prove she’s more than just a lipstick mogul.
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Lately, the kylie jenner net worth has been bolstered by a frantic expansion into other industries. Some have been hits; others have been... let's say, quiet.
- Khy: Her clothing line launched in late 2023. Unlike her previous fast-fashion collaborations, Khy focuses on "affordable luxury" and frequent drops. In 2025, the brand was reportedly raking in over $1.3 million in monthly sales.
- Sprinter: Taking a page out of Kendall’s 818 Tequila playbook, Kylie launched this canned vodka soda in 2024. In its first month alone, it shipped 140,000 cases.
- Cosmic: Her first major fragrance under the new Coty partnership. Fragrance is high-margin, and early data from 2025 shows it's one of her most consistent e-commerce earners, often moving nearly $1 million in product during peak months.
- The Kardashians on Hulu: Don't forget the TV money. The family signed a massive nine-figure deal with Hulu (owned by Disney). Kylie’s share of that is estimated to be at least $15 million to $20 million per season.
The Real Estate Empire
If you want to see where the physical wealth is, look at the L.A. zip codes. Kylie is basically a real estate developer at this point.
As of early 2026, she’s making a massive pivot. She recently listed her "modern fortress" in Holmby Hills for $48 million. She bought it for $36.5 million in 2020, so if it sells at that price, she’s looking at an $11.5 million profit.
Why sell? Because she finally finished her "dream" compound.
She spent about $15 million just for the dirt in Hidden Hills back in 2020. Since then, she’s been building a 18,000-square-foot mega-mansion. Experts estimate the finished value of that property is now north of $70 million.
Why the "Self-Made" Label Still Stings
There is still a lot of debate about whether she’s truly "self-made."
Critics point out that you can’t really be self-made when you start with a global platform and a millionaire mother like Kris Jenner. But defenders argue that she took $250,000 of her own modeling money to start the lip kits and turned it into hundreds of millions.
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Whatever side you're on, the math is the math. She isn't a billionaire—not yet, anyway—but she has more liquid cash than almost any other celebrity in her age bracket.
The 2026 Outlook
Looking ahead, her net worth is likely to stay in the $700M-$800M range unless one of two things happens:
- Sprinter becomes a massive acquisition target (like Casamigos was for George Clooney).
- She successfully buys back the 51% of Kylie Cosmetics from Coty and scales it independently.
There have been rumors since late 2025 that she’s in talks to do exactly that. If she regains 100% control and fixes the brand's declining e-commerce numbers, the "billionaire" headline might actually be true next time.
How to track celebrity wealth like a pro
If you're trying to figure out if a celebrity is actually as rich as they say, stop looking at "Net Worth" websites that just guess. Instead, look for:
- SEC Filings: If the celebrity sold to a public company (like Kylie did with Coty), the real numbers are in the annual reports.
- Property Deeds: Public records show exactly what they paid for a house and if there’s a massive mortgage on it.
- Tax Liens: If a "billionaire" isn't paying their property taxes, they probably don't have the cash they claim to have.
Keep an eye on the Holmby Hills sale. If that house sits on the market for another six months or drops in price, it might be a sign that even the ultra-wealthy are feeling a bit of a squeeze.
Next Steps: You can monitor the official Coty Inc. (COTY) investor relations page to see quarterly revenue for Kylie Cosmetics, which gives the most accurate picture of her primary asset's health.