Lala Kent is a lot of things. She’s a "Vanderpump Rules" firebrand, a mother, a beauty mogul, and someone who—honestly—is never afraid to get a little loud. But back in 2018, the conversation around her shifted from SUR’s back alley to a movie set. The project was a horror flick called The Row.
It’s easy to confuse things now. When people search for "Lala Kent The Row," they’re often looking for a high-fashion crossover with Mary-Kate and Ashley Olsen’s luxury brand. But let’s be real: this wasn't quiet luxury. This was a slasher film about sorority girls being turned into dolls. It’s the kind of project that became the catalyst for some of the biggest, most chaotic feuds in Bravo history.
The Movie That Started the "PJ" Era
Before we get into the 50 Cent of it all, we have to look at what The Row actually was. Released in July 2018, the movie stars Lala as Riley, a college freshman rushing a sorority with a dark past. It’s your classic B-movie horror. Think lots of bikinis, jump scares, and a serial killer lurking in the shadows of Greek life.
The film was produced by Randall Emmett, Lala’s then-fiancé. This wasn't just a career move; it was the spark that ignited years of "gold digger" accusations and casting couch rumors. During Season 7 of Vanderpump Rules, Lala famously told Stassi Schroeder that she met Randall when he saw her at SUR and asked her to audition for The Row.
"I let him hit it the first night," she famously said. The next day, he allegedly asked if she wanted a Range Rover.
That single quote became the foundation for the "BJ for a PJ" (Private Jet) era of her life. It wasn't just gossip; it was Lala’s own narrative of how she landed the lead in The Row. She leaned into it. She owned the power dynamic, or at least she thought she did at the time.
Why 50 Cent Entered the Chat
You can't talk about Lala Kent and The Row without talking about "Fofty."
In April 2019, rapper 50 Cent (Curtis Jackson) posted a clip of Lala talking about that very casting story. He didn't hold back. He compared the situation to Harvey Weinstein and basically called the whole arrangement a "Me Too" role-play.
It was brutal. 50 Cent was reportedly angry over a $1 million loan he had given Randall Emmett that hadn't been repaid. Using The Row as a weapon, he mocked Lala’s Utah-thug persona. He posted memes. He shared texts from Randall begging him to stop because he was having "chest pains."
The fallout was massive.
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- Lala deleted her entire Instagram feed of Randall.
- The phrase "I'm sorry Fofty" became an instant meme.
- Fans started looking at The Row not as a film, but as a receipt of Randall's alleged behavior.
Honestly, the movie itself was almost an afterthought. On Rotten Tomatoes, it sits with a dismal 0% critic score. People weren't watching it for the plot; they were watching it to see the woman who was currently fighting a legendary rapper on the internet.
High Fashion vs. Slasher Horror
There is a weird overlap in the "Lala Kent The Row" search world. Some people genuinely think Lala had a brand deal with the Olsen twins' fashion house, The Row.
Let’s clear that up: she didn't.
While Lala is known for wearing high-end designers and has pivoted into a "soft girl" aesthetic recently, her connection to the name "The Row" is strictly cinematic. The Olsen twins' brand is built on $3,000 cashmere sweaters and extreme privacy. Lala’s The Row was built on neon lights and Lionsgate VOD distribution.
The contrast is kinda hilarious. One represents "Quiet Luxury," and the other represents the loudest era of Bravo TV.
What People Get Wrong About the Casting
A common misconception is that Lala was just "given" the role. In interviews with Refinery29 around the release, she insisted she worked for it. She talked about wanting to break out of the "Bravolebrity box." She said the script made her uncomfortable and she wanted to test herself.
Whether you believe the "audition" was legitimate or a formality, Lala did actually show up and do the work. She spent weeks filming in the heat, doing her own stunts, and trying to be "Riley" instead of "Lala from Utah."
The Long-Term Impact on Her Career
The movie eventually became a footnote in the larger "Randall Scandal." After their messy 2021 breakup—amidst cheating allegations and a scathing LA Times exposé on Randall’s business practices—The Row took on a darker meaning.
It wasn't just a fun horror movie anymore. It was part of a pattern of Randall casting young women he was romantically involved with in his low-budget action and horror films. Lala has since distanced herself from that era, focusing on her "Give Them Lala" brand and her life as a single mom to Ocean and her second child.
She’s even talked about how she feels "numb" to the nightmare of that relationship now. Looking back at 2018 Lala, she’s almost a different person.
Moving Beyond the Controversy
If you’re looking to catch up on the drama or see if the movie is worth a watch, here is the reality:
- Where to watch: The Row is usually buried in the depths of Tubi or available for a couple of bucks on Amazon Prime. It’s a "watch with friends and a bottle of wine" kind of movie.
- The Wardrobe: If you're looking for the fashion brand, check out Net-a-Porter. If you're looking for Lala’s outfits from the movie, expect a lot of sorority-themed party wear.
- The Feud: The 50 Cent feud is officially over (the money was paid), but the internet never forgets "Fofty."
The biggest takeaway from the The Row era is how it defined Lala’s early public persona. It was about flash, cars, and "taking what's mine." Today, she’s much more about "protecting her peace."
To see the shift for yourself, your best bet is to go back and watch the Season 7 Vanderpump Rules episodes where they celebrate the movie's premiere. It’s a time capsule of a relationship that was destined to implode, centered around a movie that almost nobody remembers for the right reasons.