Honestly, the Levi Strauss & Co stock price has been a bit of a rollercoaster lately, but not the kind that leaves you feeling sick. More like the kind that keeps you on your toes. As of January 16, 2026, the stock closed at $21.77, a tiny nudge up from its previous close. It’s sitting in a weirdly comfortable spot right now. We aren't at those 52-week highs of $24.82 anymore, but we are lightyears away from that $12.17 bottom.
If you've been watching the ticker, you know the vibe. The market is basically waiting for the next big move.
What’s Actually Driving the Levi Strauss & Co Stock Price Right Now?
It isn't just about selling more 501s, though that helps. The real story behind the Levi Strauss & Co stock price is a massive structural shift in how they do business. They've moved from being a company that sells to department stores to one that sells directly to you.
✨ Don't miss: United States Dollar to Pakistani Rupee: Why the Exchange Rate is Finally Moving Differently
The "Direct-to-Consumer" (DTC) strategy is the golden goose here. In their last major report (Q3 2025), DTC revenues jumped 11%. That's huge. When they sell a pair of jeans on their own website or in a Levi’s store, they keep way more of the profit than if they sold them through a middleman like Macy's. Right now, DTC makes up about 46% of their total revenue. Michelle Gass, the CEO, wants that number at 55%. If they hit that, the margins are going to look very different.
The Elephant in the Room: Tariffs and Trade
You can't talk about retail stocks in 2026 without mentioning tariffs. It's the headache that won't go away. Levi's is projecting for US tariffs on Chinese imports to stay around 30%. Luckily, they aren't as exposed as some competitors. Nearly 60% of their revenue comes from outside the US. This global footprint acts like a shock absorber for the stock. If things get messy in the States, Asia and Europe can often carry the weight.
The "Dockers" Departure
Levi Strauss & Co is basically trimming the fat. They sold off the US and Canadian operations of Dockers in mid-2025 for about $194.7 million. The rest of the international Dockers business is expected to close its sale right about now—Q1 2026.
✨ Don't miss: Precio de un centenario de oro en méxico: Por qué nunca es el mismo y qué considerar antes de soltar el dinero
Why does this matter for the stock? Because it allows the company to focus entirely on denim and "Beyond Yoga," which is their play into the athleisure market. Investors usually love it when a company stops trying to be everything to everyone and focuses on what they're actually good at.
Breaking Down the Numbers
Let's look at the cold, hard stats that the pros are staring at.
- Current Price: $21.77
- P/E Ratio: 14.44 (This is actually pretty reasonable for a brand of this scale)
- Dividend Yield: 2.57%
- Market Cap: Roughly $8.5 billion
The dividend is actually a nice little kicker. They paid out $0.14 per share in the last quarter. For a "growth-ish" retail stock, a 2.5% yield is nothing to sneeze at. It shows they have the cash flow to keep shareholders happy while they build out more stores.
What Analysts are Saying (And Where They Might Be Wrong)
If you look at the consensus from places like UBS or Wells Fargo, the sentiment is generally "Buy." Some analysts, like Jay Sole over at UBS, have been pretty bullish, even nudging price targets toward the $33 mark. The average target is sitting around **$27.00**.
But here’s the thing: retail is fickle.
Analysts love the DTC growth, but they worry about "SG&A" expenses. That's just a fancy way of saying it costs a lot of money to run your own stores and ship individual packages to people's houses. In Q3 2025, those expenses were up over 10%. If they can't get those costs under control, that $27 target might stay a dream for a while.
👉 See also: General Mills: Why the Golden Valley Giant Still Dominates Your Pantry
The Beyond Yoga Factor
Denim is great, but yoga pants are a religion. Beyond Yoga saw a 2% revenue increase recently, which sounds small, but it’s a growing segment. It gives Levi's a foothold in a category where people are willing to spend $100+ on leggings without blinking. If they can scale this like they’ve scaled jeans, it’s a massive tailwind for the stock.
Is It Time to Buy?
Investing is personal, and honestly, the Levi Strauss & Co stock price today feels like a "steady as she goes" play.
- The Bull Case: They successfully pivot to 55% DTC, the Dockers sale clears the balance sheet, and Asia continues to grow at double digits (it grew 12% last year).
- The Bear Case: Consumer spending slows down because of inflation, or the costs of running their own retail empire eat up all the extra profit they're making by cutting out the middleman.
Actionable Next Steps
If you're looking at adding LEVI to your portfolio, keep an eye on the January 28, 2026, earnings call. That’s when we get the full picture of how the holiday season went.
- Watch the DTC Margin: If the percentage of sales from their own stores keeps climbing without a massive spike in costs, that's a green light.
- Monitor the Asia Growth: This is their fastest-growing region. Any slowdown there is a red flag.
- Check the Dividend: If they raise the dividend again in 2026, it’s a sign of extreme confidence from the board.
The denim giant isn't going anywhere. It’s just a matter of whether they can keep the momentum of their "DTC-first" transformation. For now, the stock is holding its ground, waiting for the next catalyst.
Next Steps for Investors
Check the final Q4 2025 results on January 28 to see if they hit the raised revenue guidance of 3% growth. You should also compare the current P/E ratio of 14.4 against competitors like V.F. Corp or Ralph Lauren to see if the valuation still makes sense relative to the broader apparel sector. If you are looking for income, verify the next ex-dividend date, which usually falls in early February.