You’ve seen the neon-colored bottles littering the sidewalk. You’ve probably seen the highlight reels of a guy in spandex doing a frog splash off a ring post. Logan Paul is everywhere. But here is the thing: trying to pin down the Logan Paul net worth in 2026 is like trying to catch smoke with your bare hands. Most people look at his YouTube views and think they’ve got the math figured out.
They don’t. Not even close.
As of early 2026, conservative estimates put his net worth around $150 million. That’s the "liquid-ish" number the big finance sites love to throw around. However, if you actually look at the equity sitting in his private businesses—specifically PRIME—that number could be five or six times higher on paper. Or it could be dropping. The reality is way messier than a single Forbes headline.
The PRIME Factor: A Billion-Dollar Rollercoaster
Let’s be real. YouTube didn’t make Logan Paul a centimillionaire. A drink did.
When he and KSI launched PRIME Hydration in 2022, they caught lightning in a bottle. By 2024, they were claiming over $1.2 billion in annual sales. Valuation experts were tossing around numbers like $5 billion or even $8 billion for the whole company. Since Logan reportedly owns about 20% of the equity (alongside KSI and the actual operators at Congo Brands), people started calling him a billionaire.
But 2025 was a reality check.
Data from late last year shows PRIME sales actually dipped significantly—down nearly 42% year-over-year in some markets. The "hype" phase ended. Now, it’s a standard beverage business fighting for shelf space against giants like Gatorade. While his stake in PRIME is still his most valuable asset, its valuation is no longer in the stratosphere. It’s a solid, high-revenue business, but the "billionaire" talk has cooled off significantly as the market corrected.
That Massive WWE "Full-Time" Contract
In January 2026, Logan shook up the wrestling world by announcing he’s no longer a "special attraction" part-timer. He’s officially a full-timer with WWE. He even posted a vlog taking espresso shots with Paul Heyman to celebrate the new long-term deal.
Insiders suggest this new contract is worth north of $5 million per year.
That’s a huge guaranteed floor for his income. Unlike YouTube, where an algorithm change or a brand boycott can kill your revenue overnight, TKO (the parent company of WWE) is cutting him a fat check regardless of how many videos he uploads. He’s currently a core member of "The Vision" stable, and his value to the company is less about his wrestling and more about the millions of Gen Z eyes he brings to Friday Night SmackDown.
The "Impaulsive" Money and the Anti Fund
Honestly, the podcast is probably his most consistent cash cow. Impaulsive has over 400 episodes and stays at the top of the Spotify charts. Top-tier podcasts can command $50,000 to $150,000 per episode in sponsorship revenue. If you do three shows a week, you’re looking at a $15 million to $25 million annual run rate just for talking into a microphone.
Then there’s the new venture capital play.
Just last month, Logan joined his brother Jake as a General Partner at Anti Fund. They just closed a $30 million Fund I. They aren't just influencers anymore; they are moving into the "smart money" space, investing in AI, robotics, and startups like OpenAI and Anduril. This is where the long-term, "generational wealth" is being built. It’s a pivot from selling merch to owning pieces of the infrastructure of the future.
💡 You might also like: Amal Clooney's Monochromatic Casual Outfit Showcases a Classic Fashion Rule We All Keep Forgetting
Real Estate and the Puerto Rico Move
Logan’s physical assets are centered in Dorado, Puerto Rico. He famously bought a mansion there for $32.5 million. It’s got 8 bedrooms, 10 bathrooms, and a massive entertainment pavilion.
The move wasn't just for the beaches.
By living in Puerto Rico under Act 60, he effectively pays 0% on capital gains and a very low corporate tax rate. When you're dealing with a Logan Paul net worth that swings by tens of millions based on a company valuation, those tax savings are the difference between being "rich" and being "wealthy."
The CryptoZoo Shadow
We can't talk about his money without mentioning the failures. CryptoZoo remains a massive stain on his financial reputation. While he committed to a $2.3 million buyback program for disappointed investors in 2024, the legal headaches and reputational damage are hard to quantify. For every dollar he makes from a PRIME sponsorship, there’s a segment of his audience that reminds him of the failed NFT project.
Where the Money Actually Is
If you wanted to break down his wealth today, it looks something like this:
- PRIME Equity: The "X factor." Likely worth $100M+ on paper, though illiquid.
- Liquid Cash & Investments: Roughly $40M–$50M from years of high-CPM YouTube ads and boxing paydays.
- WWE Contract: $5M/year guaranteed.
- Real Estate: $35M+ across his Puerto Rico and remaining US holdings.
- Anti Fund & Startups: Early-stage equity in tech companies.
How to Apply the "Maverick" Strategy
You don't need $100 million to learn from his financial trajectory. The key takeaway from Logan's wealth building is diversification through equity.
He stopped being a "content creator" and started being an "owner." If you want to build real security, look for ways to own a piece of the platforms or products you use, rather than just being a consumer. Whether that's through a diversified stock portfolio or a small side business, equity is the only way to build wealth that grows while you sleep. Keep an eye on the transition from "influencer brands" to "legacy brands" in your own investment choices—longevity always beats hype in the long run.