Malu Trevejo knows how to break the internet. Honestly, she’s been doing it since she was 14.
First, it was the belly dancing videos on Musical.ly that turned her into a viral sensation basically overnight. Then came the music career, the massive record deals, and the inevitable pivot that everyone saw coming but no one was quite ready for. When Malu Trevejo joined OnlyFans, the reaction wasn't just loud—it was polarized. Some people called it a genius business move, while others were genuinely concerned about the trajectory of a young star who seemed to be trading her "pop star" aspirations for subscription revenue.
But if you actually look at the numbers and the timeline, the story is a lot more nuanced than just "singer starts a side hustle."
The 18th Birthday Launch
It wasn't an accident. Malu waited until the exact moment she turned legal to flip the switch. In October 2020, as she celebrated her 18th birthday, she announced her foray into the platform. Within the first week, she reportedly pulled in over 37,000 subscribers. You've got to admit, that’s a massive conversion rate for someone who was primarily known as a teen idol just months prior.
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She didn't just dip her toes in; she dove into the deep end of the creator economy.
At the time, she was charging $20 a month for access. If you do the quick math on 37,000 subscribers at $20 a pop, you’re looking at over $740,000 in gross revenue in just seven days. Of course, the platform takes its cut, but Malu was suddenly making "record label" money without the record label. This created an interesting friction with her music career. Around the same time, she was moving to Los Angeles and dealing with the fallout of various management changes.
Why the Music Career Didn't Just Stop
A lot of people think that once a celebrity starts an OnlyFans, their "main" career is over. That’s sort of a myth in Malu’s case.
Actually, she signed with Travis Scott’s Cactus Jack Records and Atlantic Records in late 2021, a full year after her account was active. It was a bizarre moment in pop culture. You had a major label backing a Latin artist who was simultaneously one of the most talked-about creators on an adult-leaning platform. It showed a massive shift in how the industry views "brand safety."
Labels used to run away from this stuff. Now? They see the 10 million followers on Instagram and the 20 million on TikTok and realize the leverage is all on her side.
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The Content and the Controversies
Her content has always been a point of contention. Malu has been very open about her body, including discussing her breast augmentation surgery and her fitness journey. On her subscription page, she leans into a mix of:
- Behind-the-scenes footage from music video shoots.
- More personal, "raw" life updates that don't make it to her main feed.
- High-fashion photography and lingerie shoots.
But it hasn't been all smooth sailing. There have been several "leaks" that sent fans into a frenzy. These incidents usually involve private images or videos being circulated on Twitter (now X) or Reddit without her consent. It's the dark side of being a digital creator—privacy is basically non-existent once you hit a certain level of fame. Malu has often used her platform to fire back at these leaks, advocating for female empowerment and the right to control her own image.
She’s basically said, "If you want to see me, pay me." It’s a blunt, unapologetic approach that resonates with Gen Z but still ruffles the feathers of traditional media.
The Business Reality of 2026
Fast forward to today. The "shock value" of Malu Trevejo's OnlyFans has mostly worn off. We’ve seen everyone from Cardi B to Iggy Azalea do the same thing. What’s left is a highly efficient business model.
She’s not just a singer anymore. She’s a multi-platform brand.
Her music, like the 2022 hit "Culo Chapa" and more recent 2025 tracks like "Repeat" and "Frekaa," continues to pull millions of streams. She’s navigating the music industry on her own terms because she has the financial independence that her subscription revenue provides. She isn't beholden to a label's advance if she doesn't want to be.
That is the part most people get wrong. They think the platform is a sign of a failing career, when in reality, for Malu, it was the insurance policy that allowed her to keep her music career alive during legal battles with former management and parents.
What This Means for Her Fans
If you’re following Malu Trevejo, you’re essentially following a case study in 21st-century fame. She is a Cuban-born girl who moved to Spain, then Miami, then LA, and managed to stay relevant through three different "lives" of social media.
She’s been the Musical.ly star, the Latin pop princess, and the controversial content queen.
She’s 23 now, and her influence hasn't really waned; it’s just matured. She’s less of the "girl dancing in her bedroom" and more of a calculated mogul who knows exactly what her audience wants to see. Whether you agree with her choice of platforms or not, it’s hard to argue with the results. She’s still here, still charting, and still making more in a month than most people make in a decade.
Key Takeaways for the Curious:
- Don't believe every "leak" headline. Most are clickbait or old content being recycled by bots.
- Understand the crossover. Her music and her content are separate arms of the same business; one feeds the other.
- Follow the official channels. If you’re looking for her actual updates, her Instagram (Sirena) and verified TikTok are where she drops the real news about her upcoming Atlantic debut.
The best way to keep up with her actual career moves is to monitor her Spotify "Monthly Listeners" alongside her social growth. As of early 2026, she’s maintaining over 100 million total plays across her catalog, proving that the music still has legs even if the headlines are often focused elsewhere.
To stay informed, you should check her official social media links for any announcements regarding new music drops or tour dates, as she often teases these on her private platforms first.