Marshawn Lynch doesn't do anything the normal way. You’ve seen the "Beast Mode" runs where he literally moves a pile of grown men ten yards downfield. You've seen the "I'm just here so I won't get fined" interviews.
So, when the rumors started swirling about a Marshawn Lynch tequila brand, people didn't expect a standard celebrity endorsement. They expected something raw. Something Oakland.
But here is the thing: if you go looking for a bottle of "Beast Mode Tequila" on the shelf at your local BevMo right now, you’re going to be disappointed. While Marshawn has his hands in everything from cannabis to recovery drinks, his relationship with the tequila world is a bit more complicated—and a lot more interesting—than just slapping a logo on a bottle of agave spirits.
The Patrennessy Legend and the Tequila Reality
Most of the "Marshawn Lynch tequila brand" buzz actually stems from a drink he basically invented in the streets of Oakland. It’s called Patrennessy.
It is exactly what it sounds like. Half Patrón Tequila, half Hennessy Cognac.
It sounds like a recipe for a very long nap or a very wild night, but for Marshawn, it became a signature move. In 2025, videos resurfaced of him teaching the mix to other athletes like Shane Battier and Greg Oden. This wasn't a corporate marketing play. It was just Marshawn being Marshawn.
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Because of this, fans have spent years waiting for him to launch a formal tequila brand. He’s already shown he knows the business side of the beverage industry. Back in 2020, he partnered with Tea of a Kind, a recovery drink using "Vessl" technology to keep ingredients fresh. He knows how to scale a product. He just hasn't pulled the trigger on a standalone tequila distillery—yet.
Why Everyone Thinks He Has a Brand
Social media is a weird place. Back in 2019, Marshawn was spotted in the Oakland Coliseum parking lot before the Raiders' final game there. He wasn't just hanging out; he was literally handing out tequila shots to fans from the back of a cart.
That image burned into the collective memory of the internet.
When a celebrity is that closely associated with a specific spirit, the "business announcement" usually follows within six months. Look at The Rock with Teremana or Kevin Hart with Gran Coramino. But Marshawn isn't following the Hollywood playbook. He’s been focusing on Dodi Blunts, his cannabis brand that recently expanded into the Los Angeles market through a massive partnership with Originals.
He’s building a "lifestyle" empire, and tequila is the missing piece of the puzzle that everyone is whispering about.
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The Business Logic of a Potential Lynch Tequila
If Marshawn Lynch were to launch a tequila brand tomorrow, it would likely disrupt the market for one specific reason: Authenticity.
The tequila market is currently flooded with "prestige" brands. You know the ones. Minimalist bottles, $80 price tags, and ads featuring actors staring at sunsets in Jalisco. That isn't Marshawn. If he does it, it’s going to be for the people who were taking shots with him in the C Lot of the Coliseum.
- Community First: His Dodi brand partners with the Last Prisoner Project to help with criminal justice reform. A tequila brand would likely have a similar social equity component.
- The Flavor Profile: It wouldn't be a delicate, flowery Blanco. It would be something that stands up to being mixed with Hennessy.
- Price Point: Marshawn is notoriously frugal (he famously didn't spend a dime of his playing salary for years). He wouldn't sell a $3,000 marble-bottled tequila. He’d sell something a working person can afford.
What Most People Get Wrong About Celebrity Spirits
Honestly, most people think celebrity brands are just "pay for play." A tequila house in Mexico makes the juice, the celeb signs a contract, and the marketing team does the rest.
Marshawn doesn't work like that.
When he got involved with the Fan Controlled Football league or his Beast Mode Marketing firm, he was in the dirt. He was at the meetings. He was making decisions. If there is a delay in a formal Marshawn Lynch tequila brand, it’s likely because he hasn't found a partner that matches his "family first" business ethos.
He recently told reporters that his cannabis expansion was about "trust" and "family." He’s looking for the same thing in the spirits world. He doesn't want a check; he wants a legacy.
How to Drink Like Beast Mode Right Now
Since you can't buy an official "Lynch Reposado" today, you have to stick to the authentic recipe.
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- The Mix: Get a high-quality silver tequila (he prefers Patrón) and a standard Hennessy VS.
- The Ratio: 50/50. No chaser. No lime.
- The Vibe: Drink it with people you actually like.
It’s heavy. It’s bold. It’s exactly what you’d expect from a guy who made a career out of running through people's faces.
Actionable Steps for the Beast Mode Fan
If you're waiting for the official drop, here is how to stay ahead of the curve:
- Watch the Trademark Filings: Keep an eye on "Beast Mode Holdings." That’s where the names usually pop up first before the public knows.
- Check the Dodi Collabs: Since his cannabis brand is his primary focus, look for cross-promotional events. The "Dodi x Originals" launch in South LA featured a lot of high-end spirits; that’s often the testing ground for new ventures.
- Don't Buy the Fakes: There are "Beast Mode" labeled bottles on some grey-market sites. These are NOT official. They are usually just stickers on cheap tequila. Don't waste your money.
Marshawn is still 100% in the game. Whether he's acting in Euphoria or shooting dice at a cannabis launch, he’s building something. A tequila brand feels inevitable, but he’s going to wait until the "physics" of the deal are right. Until then, the parking lot shots and the Patrennessy will have to suffice.