Martha Stewart Snoop Dogg: Why This Duo Actually Works

Honestly, if you had told anyone in the nineties that the queen of crème brûlée and the king of West Coast rap would be best friends, they would’ve laughed you out of the room. It sounds like a bad "walks into a bar" joke. But here we are in 2026, and the Martha Stewart Snoop Dogg connection is basically the gold standard for celebrity friendships.

It’s not just a PR stunt. It's real.

I’ve spent way too much time looking into how this happened because, frankly, it’s fascinating. They aren't just "industry friends" who see each other at award shows. They text. They trade business advice. They even buy professional sports teams together. It’s a bizarre, beautiful blend of "fo shizzle" and fine linen that somehow makes perfect sense.

The Day the Spuds Changed Everything

People think they met at that Justin Bieber roast in 2015. Wrong.

The spark actually flew way back in 2008 on the set of The Martha Stewart Show. Snoop walked on to help her make mashed potatoes. Imagine it: Martha in her crisp button-down, Snoop in his hoodie, both standing over a bowl of steaming tubers.

Snoop started teaching Martha "Snoop-guistics." He was adding "izzles" to everything. Martha didn't flinch. Instead, she leaned in. She was genuinely curious about his world, and he was genuinely interested in her technique for creamy spuds.

A year later, they reunited to bake brownies. Snoop joked about baking them at 420 degrees. Martha, being Martha, quipped back about adding "the stuff" in later. That was the moment. The audience loved it because it wasn't forced. It was two people from opposite universes finding a weird, common frequency.

That Justin Bieber Roast Contact High

Fast forward to 2015. The Comedy Central Roast of Justin Bieber.

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They were seated next to each other for four hours. Martha later told Seth Meyers that she got "totally high" just from sitting next to him. Snoop was smoking pretty much the whole time, and Martha—ever the professional—just decided to go with the flow.

"She sat next to me and she stole the show," Snoop told NBC. He wasn't kidding. Martha was ruthless, funny, and completely unfazed. Snoop said that was the night he knew he wanted to be around her for the rest of his life.

It wasn't just about the jokes. It was about the respect. Snoop saw a woman who could hold her own in a room full of comedians and rappers. Martha saw a man who was deeply kind, observant, and possessed a "nice giggle," as she puts it.

Business Partners and Football Owners

You've probably seen the commercials. The BIC lighters where they joke about lighting candles (and other things). The 19 Crimes wine collaboration where Snoop’s Cali Red sits right next to Martha’s Chard on the shelf.

But things got even more serious recently.

In late 2025, the news dropped that Martha Stewart joined Snoop Dogg as a minority owner of Swansea City FC. Yeah, the Welsh football club. It sounds random, but it’s a masterclass in modern branding. They are leveraging their combined "odd couple" energy to bring global eyes to a team that most Americans couldn't find on a map.

They also just doubled down on the spirits industry. Martha recently became a brand partner for Still G.I.N. by Dre and Snoop. She even came up with a signature cocktail called the "Water Melly"—an elevated version of gin and juice with watermelon and cucumber bitters.

It’s genius because it bridges demographics.

• Martha brings the "sophisticated host" crowd.
• Snoop brings the "cultural icon" crowd.
• Together, they own the room.

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What most people get wrong is thinking this is all for the cameras. It’s not.

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Snoop calls her the "big sister I never had." He credits her with teaching him how to be a better businessman and how to navigate the world of high-level lifestyle branding. Martha, on the flip side, admires his "laid-back energy" and his "quest for learning."

She’s mentioned before that age isn't a factor in her friendships. She has friends in their 20s and friends in their 90s. Snoop, who is in his early 50s, fits right into that "curious student" vibe she loves.

They also share a very specific kind of "outsider" history. Martha went to prison. Snoop has had his share of legal battles. They both know what it’s like to be judged by the public and to have to rebuild an image. There’s a level of "realness" there that you don't find in many Hollywood circles.

The 2024 Paris Olympics Victory Lap

If you missed them at the Paris Olympics, you missed out. They were everywhere.

They wore full equestrian gear to watch dressage at Versailles. Martha was teaching Snoop how the horses "dance." He was terrified of the horses at first, but Martha talked him through it.

Later, Snoop surprised her for her 83rd birthday with a macaron cake and Cookie Monster. It was wholesome, chaotic, and peak Martha-and-Snoop. They’ve reached a point where they don't even need a script; they just exist near each other and people feel better about the world.

Lessons We Can Actually Use

So, what’s the takeaway here besides "I wish I could have a drink with them"?

First, stop staying in your lane. Martha could have stayed in her Upper East Side bubble, and Snoop could have stayed in his hip-hop world. By crossing over, they both became more interesting and more profitable.

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Second, curiosity is the best social lubricant. Martha didn't judge Snoop’s vocabulary; she asked him to teach it to her. Snoop didn't mock Martha’s obsession with brining chicken; he learned how to do it.

If you're looking to apply some of that "Martha-Snoop" energy to your own life or business, here are a few ways to start:

• Seek out the "Odd Couple" partnership. If you’re a tech person, go talk to a gardener. If you’re into finance, find an artist. The most creative ideas happen at the edges of different industries.
• Lead with genuine interest. People can smell a "networking" move a mile away. The reason this duo works is that they actually like each other's company.
• Don't be afraid to poke fun at yourself. The BIC commercials work because they are in on the joke. Authenticity often looks like being willing to laugh at your own brand.

The Martha Stewart Snoop Dogg saga is proof that the best things in life usually happen when you stop worrying about what looks "correct" and start focusing on what feels real. Whether they are buying football teams or just making mashed potatoes, they’ve proven that an "unlikely duo" is often the most powerful one in the room.

If you want to keep up with their latest moves, keep an eye on the English Championship standings—the "Martha-Snoop" era of sports ownership is just getting started.