You’ve seen him as Creed. You’ve seen him as Killmonger. The man is basically the human personification of "peak physical condition." So, when Michael B. Jordan starts talking about what he puts in his body to stay that way, people tend to listen.
Lately, it isn't just about the heavy lifting or the boxing drills. It's about a slimy, nutrient-dense seaweed from the Atlantic.
Yeah, we’re talking about sea moss.
But he didn't just stop at adding it to his morning smoothies. He went ahead and launched a brand called MOSS in partnership with DrSmood. Honestly, the timing was perfect. Sea moss has been a staple in Caribbean households for generations—shout out to the Irish Moss drinks your grandma might have made—but Jordan brought it into the mainstream "functional beverage" world.
What’s the Deal with Michael B. Jordan Sea Moss?
Most people think of sea moss as that weird gel in a mason jar you buy from a health food store. It’s effective, sure, but it’s also... a lot. The texture alone is enough to make some people quit before they even start.
Jordan basically looked at that and said, "Let's make this drinkable."
The brand MOSS is positioned as a "ready-to-drink" beverage. No soaking, no blending, no weird fishy aftertaste. They use reverse osmosis water and blend the moss with things like organic juices and botanical extracts.
It’s a business move, but it’s also personal for him. In interviews, he’s mentioned that sea moss was part of the "fuel source" behind the extreme physical transformations he’s done for his movie roles over the years. When you have to gain 20 pounds of muscle and stay shredded, every mineral counts.
The Ingredients: What’s Actually Inside?
It’s not just seaweed and water. They’ve added some heavy hitters to the mix to make it a "functional" drink rather than just a refreshment.
- Sea Moss (Chondrus crispus): This is the star. It's famous for containing a huge chunk of the minerals your body needs (like iodine and potassium).
- Ashwagandha: An adaptogen meant to help with stress.
- Ginseng: For that energy kick that isn't just a caffeine spike.
- Botanicals: Depending on the flavor, you’re looking at things like ginger, lime, and pomegranate.
The flavors aren't your typical "fruit punch." They have names like Pure, Mango Ginger, and Pomegranate. People who’ve tried the "Pure" flavor often describe it as crisp and slightly citrusy, thanks to a hit of lime. It doesn't taste like the ocean, which is probably the biggest relief for anyone who has tried the raw gel version.
Is It Just Celebrity Hype?
Look, we've all seen celebrities slap their names on "wellness" products that are basically just expensive sugar water. It’s fair to be skeptical.
But Michael B. Jordan sea moss seems to be hitting a different chord.
For one, he’s not just a face; his investment firm, Outlier Society Ventures, is deeply involved. Plus, the brand actually put some money where its mouth is regarding sustainability. The bottles are plastic-free, and they’ve pledged over $25,000 to ocean conservation groups like Oceanic Global.
From a health perspective, the science on sea moss is still catching up to the anecdotal evidence. Nutritionists like Brittany Michels, R.D.N., point out that sea moss is loaded with iodine, which is great for your thyroid, and prebiotic fiber, which is a win for gut health.
However, you can have too much of a good thing. Since it’s so high in iodine, you probably shouldn't be chugging five of these a day if you have thyroid issues. It’s a supplement, not a replacement for water.
Why 2026 Is the Year of the "Functional Sip"
By now, the brand has expanded significantly. You can find MOSS in over 2,000 stores across the U.S., including spots like Sprouts, Erewhon, and even some Costco roadshows.
Jordan has been spotted doing surprise visits to stores to hand out samples. It’s a hands-on approach that you don't always see with A-list actors. He even introduced "Mosstails"—mocktails built around the drink—at high-end spots like 1 Hotels.
The move reflects a larger shift in how we think about "energy." People are tired of the jittery heart palpitations that come with 300mg of caffeine. They want something that helps with focus and "balance," which is the word the MOSS marketing team loves to use.
Does It Actually Work?
If you’re expecting to take one sip and look like Michael B. Jordan in Creed III, you’re going to be disappointed. Sorry.
But users generally report two things: better digestion and a "steady" kind of energy. Because it’s mineral-rich, it helps with hydration on a cellular level. It’s more of a "slow burn" benefit than a "bolt of lightning."
The cost is usually around $24 for a 4-pack, which isn't cheap. It's definitely a premium product. But compared to the $12 smoothies at some boutique gyms, it’s arguably a better value if you’re looking for those specific trace minerals.
What Most People Get Wrong
A common misconception is that sea moss is a weight loss miracle. While it can help you feel full because of the mucilaginous fiber, it’s not a fat-burner. It’s a nutrient densifier. It fills the gaps in your diet so your body can function at 100%.
Also, don't expect a thick, syrupy texture. These drinks are filtered and smooth. If you want that thick gel experience, you’re better off buying raw moss and making it yourself—just be prepared for the prep work.
How to Get the Most Out of It
If you’re going to give the Michael B. Jordan sea moss trend a try, here’s the best way to do it:
- Drink it cold. Like, really cold. It tastes way better chilled than at room temp.
- Use it as a mixer. If you find the flavor too "earthy," splash it into a fruit smoothie. It blends perfectly.
- Check the label. Some versions have ashwagandha, which can make some people feel a bit too relaxed. If you need it for a morning boost, stick to the Mango Ginger.
- Consistency is key. Most people don't notice the mineral benefits until they've been using it for a week or two.
It’s easy to dismiss celebrity brands, but this one feels like it has some actual roots. Whether you're a gym rat or just someone trying to get through a 9-to-5 without crashing at 3:00 PM, a little boost from the ocean might actually be what you're looking for. Just don't expect it to do the push-ups for you.
Practical Next Steps
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If you want to try MOSS, check your local Sprouts or Whole Foods first, as they usually have the best individual bottle pricing (around $4) compared to buying bulk 4-packs online. If you're a regular sea moss user, compare the iodine content of MOSS to your current supplement to ensure you aren't overdoing it. For those who prefer the DIY route, you can still buy high-quality wildcrafted Irish Moss and use Jordan's flavor profiles (lime and ginger) to make your own gel taste significantly better.