Everyone wants it. Seriously. If you search for a MrBeast LEGO set, you'll find thousands of people asking the same thing: "Where can I buy the Finger on the App set?" or "Is there a LEGO Feastables shop?" Jimmy Donaldson—the man we all know as MrBeast—has his hands in everything from chocolate bars to burger joints and massive philanthropic efforts. Yet, remarkably, the world's biggest YouTuber doesn't have an official box sitting on a shelf at the LEGO Store.
It's weird.
LEGO loves money. MrBeast loves building things. It feels like a match made in heaven, but as of early 2026, we are still stuck looking at fan creations and MOCs (My Own Creations). Honestly, the demand is so high that the lack of an official partnership feels like a missed opportunity of galactic proportions. But if you look closely at how LEGO operates and how Jimmy builds his brand, the "why" becomes a bit clearer.
The Reality of the MrBeast LEGO Set Rumors
Let's clear the air. If you saw a TikTok showing a "MrBeast Squid Game" LEGO box, it was fake. Custom-made. Probably 3D printed or a very clever Photoshop job.
There is no official LEGO set with Jimmy’s face on it. Not yet.
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People get confused because MrBeast has appeared in Fortnite, and Fortnite has a massive collaboration with LEGO. You can actually play as a LEGO version of MrBeast within the LEGO Fortnite game mode. This is probably the closest we’ve ever come to a "real" product. You see the digital minifigure, you see the iconic 6000-degree neon colors, and you assume a physical version is just a few clicks away on Amazon. It isn't.
LEGO is notoriously picky. They aren't like Funko Pop, where they’ll make a figure for literally every human who has ever looked at a camera. They have a brand image that is strictly curated. While Jimmy is generally "brand safe," his earlier content or the sheer scale of his chaos might make the traditionalists in Denmark a little hesitant. Or, more likely, the licensing deal is just a nightmare to negotiate because MrBeast is essentially a billion-dollar corporation himself.
Why LEGO Ideas Is the Best Bet
The most realistic path for a MrBeast LEGO set isn't a direct retail release, but through the LEGO Ideas platform. This is where fans submit designs, and if they get 10,000 votes, LEGO officially reviews them for production.
We’ve seen it happen before.
Several creators have uploaded designs based on the MrBeast warehouse or the iconic blue and yellow logo. One of the most famous submissions featured a modular version of the "Chocolate Factory" set. It was detailed. It had the gold tickets. It had a tiny LEGO Jimmy. Even though these designs often hit the 10,000-vote milestone, LEGO has a history of rejecting "Internet Culture" sets if they feel the trend might die before the set hits shelves. They want evergreen. They want Star Wars. They want Harry Potter. Is MrBeast evergreen? Probably. But LEGO is still doing the math.
What a Real Collaboration Would Look Like
Imagine the possibilities for a second. If LEGO finally pulled the trigger, they wouldn't just do a single minifigure. That's not Jimmy's style. He goes big or he goes home.
A "Beast Philanthropy" set could actually do some good. Maybe a percentage of the profits goes to building houses or feeding people, mirroring his actual videos. Or perhaps a "Challenge" set where you build a massive obstacle course.
The complexity of his brand is a challenge for toy designers. Do you make a set based on his gaming channel? His main channel? His philanthropic work? Most people just want the minifigure—the signature hoodie, the slight beard stubble, and maybe a briefcase full of $100 studs.
The Custom Scene is Exploding
Because the official channels are silent, the "MOC" (My Own Creation) community has stepped up in a huge way. Sites like Rebrickable and various Etsy sellers are flooded with custom instructions.
- You can find instructions for a Beast Burger restaurant.
- There are custom-printed minifigures that look shockingly real.
- Some people have even built "1-Cent" cars out of LEGO bricks.
These aren't official. If you buy them, you're buying a bag of loose bricks and a PDF. It’s a testament to the power of his brand that fans are willing to spend $200 on unofficial parts just to have a MrBeast LEGO set on their desk. It shows a level of devotion that most traditional celebrities would kill for.
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Why the Wait Might Be a Good Thing
Honestly, LEGO rushing a set usually leads to something mediocre. Look at some of the early licensed themes that felt "thin." If we have to wait another year for a high-quality, 2,000-piece Beast Lab or a detailed recreation of one of his sets, it’s worth it.
Jimmy is a perfectionist. He scraps videos that cost millions of dollars if they aren't "right." He likely wouldn't sign off on a LEGO deal unless the set was genuinely fun to build and didn't just feel like a cheap cash grab. He’s already got the money; he wants the legacy.
Also, consider the "LEGO Fortnite" factor. Now that the digital asset exists, the physical mold for the hair and the face print is basically already designed in LEGO's system. They have the blueprint. It’s just a matter of when the lawyers stop arguing and the plastic starts melting.
Common Misconceptions About the Set
- "It's already out in Europe." No, it's not. This is a common scam on third-party marketplaces.
- "MrBeast is banned by LEGO." Total myth. There is no "ban." LEGO has collaborated with YouTubers before, like the Queer Eye cast or various gaming personalities through Minecraft and Fortnite.
- "It will cost $500." While MrBeast likes big numbers, LEGO usually keeps "Influencer" or "Ideas" sets in the $60–$150 range to ensure kids can actually buy them.
The Business Side of the Bricks
From a business perspective, a MrBeast LEGO set is a literal money printer. Jimmy has over 200 million subscribers. If even 0.5% of them bought a $30 set, that's $30 million in revenue. For LEGO, that’s a "small" set, but the marketing reach would be unprecedented. Jimmy would likely make a video about it. "I Built A Life-Size LEGO House Out Of My Own LEGO Sets." The video would get 100 million views in a week. The sets would sell out in seconds.
The bottleneck is likely "The LEGO Group's" conservative nature. They move slow. They are a family-owned company from Denmark that thinks in decades, not TikTok trends. They watched the rise of MrBeast and probably waited to see if he was a flash in the pan. Now that he’s clearly the new face of global entertainment, the conversations are almost certainly happening behind closed doors.
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How to Get a "MrBeast" Fix Right Now
Since you can't walk into Target and grab one today, here’s what you actually do:
- Check LEGO Fortnite: It’s the only official way to play with a LEGO MrBeast. It’s free, and the character models are top-tier.
- Look for "Citizen Brick" or "Minifigs.me": These companies do high-end custom printing on genuine LEGO parts. It’s the closest you’ll get to "official" quality.
- Support LEGO Ideas: Keep an eye on the Ideas portal. When a MrBeast project pops up, vote for it. That is the only signal LEGO truly listens to from the fan community.
- Build Your Own: Use the "Pick a Brick" service on the LEGO website. You can find a hoodie-wearing torso and a head with a short beard pretty easily. It’s a "purist" custom.
The MrBeast LEGO set remains the "Holy Grail" for a generation of builders who grew up on YouTube. It feels inevitable. It’s just a waiting game. Whether it’s a massive 18+ collector’s edition or a small $10 "BrickHeadz" figure, the moment it drops, the internet will break. Again.
Actionable Next Steps
If you are dying for a piece of this crossover, don't fall for "limited edition" scams on Instagram or questionable Facebook ads. Instead, monitor the LEGO Ideas "Achieved Support" page quarterly. This is where official announcements for fan-inspired sets are made. Additionally, keep an eye on the LEGO Fortnite shop updates; physical "Fortnite" sets have been rumored for a long time, and a MrBeast skin would be the most likely candidate for a "minifigure pack" crossover. For now, your best bet is creating a "MOC" using existing blue and teal bricks to build your own Beast-themed display.