Ever scrolled through Instagram and felt like you were seeing the exact same "perfect" photo over and over? It’s a loop. Natalie Roser felt that too. But instead of just complaining about the algorithm, she actually did something pretty wild back in 2020. She launched her own thing. It's called Series Mag, or simply SERIES, and honestly, it's not what most people think it is when they first hear "model-run magazine."
It isn't just a vanity project.
It's a subscription-based digital platform that functions more like a high-end art gallery than a tabloid. If you've been looking for the Natalie Roser series mag and wondering why you can't just find all the photos for free on a Google Image search, there's a specific reason for that. It’s built on a foundation of "pay the creatives," which is—sadly—kind of a revolutionary concept in the fashion world today.
Why SERIES actually exists
Most of the industry runs on "exposure." You’ve probably heard that term. It’s what people say when they want you to work for free. Natalie Roser, being a veteran who’s been in the game since she was 13, saw the cracks in that system.
When she was stuck back in Australia during the 2020 lockdowns, she realized that photographers, makeup artists, and models were all struggling. Not just for money, but for a creative outlet that wasn't dictated by a brand's "vibe" or a social media censor's strict rules.
She wanted to create a safe space.
That sounds like a buzzword, I know. But in the context of nude art—which is a huge part of what the Natalie Roser series mag covers—it’s vital. Many models feel pressured or unsafe on sets that involve nudity. Roser’s goal was to flip that. She acts as the editor, ensuring that every woman in front of the lens feels empowered and, most importantly, in control of the final result.
The "Nude Art" vs. Social Media Censors
The content in SERIES is often uncensored. Because it’s a private, membership-only platform, the photographers can actually explore the human form without worrying about a shadowban.
Think of it as the stuff that’s too "artistic" for Instagram but too sophisticated for... well, other sites.
Roser describes the imagery as the kind of thing you’d see hanging on the wall of a really cool, eclectic boutique hotel. It's about lighting. It's about shadows. It’s about the curve of a silhouette. If you’re expecting a typical "lads mag," you’re going to be disappointed. This is much more Vogue than Maxim, even though Natalie has famously graced the cover of Maxim multiple times.
Who’s involved?
It isn't just the "Natalie show."
- Models: She has featured some of the world's most recognizable faces, like Kristina Mendonca and Kara Jewell.
- Photographers: She collaborates with heavy hitters like Torrey West and Rafaela Maia.
- The Vibe: Each issue (usually released twice a month) feels like a specific "series" of thoughts. One might be sun-drenched and grainy; another might be moody, black-and-white, and shot in a studio.
The Business of Being Natalie Roser
You have to realize she isn't just a face. Natalie is a total shark when it comes to business.
Besides the Natalie Roser series mag, she runs Rose and Bare, her lingerie line. That brand came out of her frustration with "nude" underwear only coming in one shade of beige. She spent three years developing it.
Then there’s her swim label, Roser. She even thought about the "long torso" struggle that tall girls (she’s 5'11" or 6' depending on which agency you ask) face with rompers and one-pieces. She basically builds businesses to solve her own problems, which usually means she’s solving them for thousands of other women too.
How to actually see it
You can’t just walk into a newsstand and buy a physical copy. That’s a common misconception. While there is a Series Print Shop where you can buy actual high-quality physical prints (some of which go for $250 AUD or more), the magazine itself is digital.
The subscription model is what keeps it alive.
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It pays for the crew. It pays for the locations. It ensures that the "art" doesn't have to be a commercial for a brand. When you log in, you aren't being sold a moisturizer or a new pair of sneakers. You're just looking at photography.
Is it worth the hype?
Honestly, if you appreciate the technical side of photography—film grain, natural lighting, the "unpolished" look that digital cameras often lose—then yeah. If you’re just looking for more Instagram selfies, you’re in the wrong place.
It’s slow media.
It's the opposite of the "fast-paced scroll" that Natalie talks about in her interviews with It’s Now Cool. It’s meant to be sat with. Digested. Maybe even used as inspiration for your own creative projects.
Actionable Insights for Fans and Creatives
If you’re a fan of Natalie Roser or an aspiring creator, there are a few things you can actually take away from how she’s built the Natalie Roser series mag:
1. Own your platform. Don't rely solely on Instagram. Natalie has 1.4 million followers, but she knows she doesn't "own" them. If the app disappeared tomorrow, her SERIES subscribers would still be there. If you're a creator, start an email list or a membership site now.
2. Quality over quantity. The magazine doesn't dump 500 photos a day. It releases curated "issues." In a world of infinite content, curation is the most valuable thing you can offer.
3. Pay your people. One of the reasons Roser gets such high-tier talent to work with her is her reputation. People want to work for her because she respects the craft—and the paycheck.
4. Solve your own problems. Whether it's "nude" underwear that actually matches skin tones or a safe space for nude photography, her most successful ventures started because she was annoyed by a gap in the market.
If you want to dive into the world of SERIES, you’ll need to head to the official site and sign up for the membership. Just don't expect a printed copy to show up in your mailbox—this is a digital-first world, and Natalie Roser is leading the charge in making it look a whole lot more like art.