Everyone wants to know the exact number. You’ve seen the headlines. One site says $6 million, another says $60 million, and some YouTube video probably claimed he’s pushing $100 million. Honestly, trying to pin down the NBA YoungBoy net worth is like trying to catch smoke with your bare hands. It moves. Fast.
Kentrell DeSean Gaulden is only in his mid-twenties, but he’s already lived about ten financial lives. He’s been broke, he’s been rich, he’s been "record deal" rich, and he’s been "paying lawyers for five years straight" poor—well, relatively speaking.
If you're looking for a simple $10 million figure, you're missing the nuances of how the music industry actually works. Most of that money isn't sitting in a Bank of America savings account. It’s tied up in masters, advances, legal retainers, and the overhead of a label like Never Broke Again, LLC.
The $60 Million Question
Let’s talk about that Motown deal. Back in 2022, the internet went nuts when news broke that YoungBoy was leaving Atlantic Records. Reports surfaced that he turned down a $25 million renewal to sign a massive **$60 million deal** with Motown.
But here is what most people get wrong about record deals:
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- An advance is not a gift. It’s a loan you have to pay back through song sales.
- That $60 million likely covers multiple albums and years of work.
- The label takes their cut of marketing and distribution first.
When he signed that deal, he didn't just get a check for 60 million bucks. It’s a structured payout. Still, even if he only touched half of that upfront, it fundamentally shifted his financial floor.
YouTube: The Golden Goose
YoungBoy is the undisputed king of YouTube. While other rappers focus on TikTok clips or high-fashion Instagram grids, YB just drops. And drops. And drops.
During his years on house arrest in Utah, YouTube was his primary lifeline. In 2022, reports suggested he was pulling in roughly $17 million a year from YouTube alone. Think about that. Even if those numbers are slightly inflated, his channel consistently does hundreds of millions of views every month.
Unlike Spotify, where the payout per stream is infamously tiny (around $0.003 to $0.005), YouTube’s ad revenue can be a goldmine for an artist who releases 50-track projects and music videos every other week. He’s basically a high-volume manufacturer of digital content. He doesn't wait for "rollout seasons." He just uploads.
The Heavy Cost of Being "Top"
You can't talk about his wealth without talking about the legal drain. It’s the elephant in the room. Between the 2020 Baton Rouge arrests, the Los Angeles federal gun case, and the recent prescription fraud allegations in Utah, his legal fees are astronomical.
We are talking about elite, top-tier defense attorneys who charge thousands of dollars an hour.
Then there's the lifestyle.
He isn't just buying watches. He’s maintaining a $5.5 million mansion in Utah (The Olympus Cove estate) while also supporting a massive family and a circle of friends from Baton Rouge. That kind of "burn rate" can eat through a net worth faster than any bad investment.
Breaking Down the 2026 Reality
As of January 2026, most credible industry insiders put the NBA YoungBoy net worth somewhere in the $15 million to $20 million range.
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Wait—why so low if he had a $60 million deal?
Because of the "Make America Slime Again" (MASA) Tour. The 2025 tour was a massive success, reportedly grossing over $70 million. But "gross" isn't "net." After you pay the venues, the security (which for him is a massive expense), the lighting, the travel, and the booking agents, the artist usually takes home about 20-30%.
He’s also incredibly savvy with his own label. Never Broke Again, LLC isn't just a name on a t-shirt. He has artists like Quando Rondo and NoCap who have brought in their own streaming numbers. YoungBoy is essentially the CEO of a mid-sized entertainment company.
Why his wealth is "Recession-Proof"
The most fascinating thing about YoungBoy’s money is his audience. They are obsessive. While other artists need radio play to stay relevant, YB has a cult following that will find his music even if it’s only available on an obscure file-sharing site.
This means his "catalog value" is insanely high. If he ever decided to sell his publishing—the way artists like Dr. Dre or Justin Bieber have—he could likely command a price tag in the $80 million to $100 million range easily. He hasn't done that yet. He’s betting on himself.
Real Talk on the Assets
- The Car Collection: He’s been spotted with everything from a McLaren GT to a Rolls-Royce Cullinan. Total value? Easily over $1.5 million.
- Jewelry: The iconic "NBA" chains and iced-out watches. High-end jewelry is a terrible "investment" because it loses value the second you leave the store, but it’s still a few hundred thousand in collateral.
- Real Estate: The Utah property is the crown jewel. Even though he was "stuck" there, the appreciation of luxury real estate in that area has been steady.
What’s Next?
If you want to track where his money goes next, watch his touring schedule. Now that he’s officially off house arrest and back on the road as of 2025, his earning potential has tripled.
The real wealth isn't in the $60 million advance—it's in the ownership of his brand. As long as he stays out of the legal system, his trajectory is heading toward that nine-figure mark he once joked about on Instagram.
To get a true sense of his financial standing, keep an eye on his release frequency. Every time a new "YB Better" meme goes viral and he drops a surprise tape, the meter just keeps running.
Actionable Insights for Following Celeb Wealth:
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- Look at the Catalog: Ownership of masters is worth more than a flashy car. YB’s high output means he has more "assets" (songs) than almost any other rapper his age.
- Differentiate Gross vs. Net: When you hear about a "$70 million tour," remember the artist is lucky to keep a third of that after taxes and expenses.
- Factor in the "Legal Tax": For artists with frequent court dates, their net worth is often 30% lower than it should be due to retainers and lost opportunity costs.
If you’re tracking his financial moves, the best place to look isn’t the Forbes list—it’s the Billboard 200 and the YouTube Trending tab. That’s where the real money is made.