If you’ve spent any time on the fashion side of Instagram or binged reality TV in the last decade, you’ve definitely seen her face. But who is Olivia Pierson beyond the curated squares and the high-glam contour? Honestly, most people just know her as "that girl from WAGS" or Natalie Halcro’s cousin, but that’s barely scratching the surface of a woman who basically pioneered the "influencer-to-entrepreneur" blueprint before everyone else started doing it.
She’s a Vancouver-born powerhouse who turned a few years of reality TV fame into a permanent seat at the table of digital fashion royalty.
From BC Roots to Beverly Hills Glitz
Olivia didn't just wake up in Los Angeles with millions of followers. She grew up in Langley, British Columbia, as part of a massive, tight-knit family. You can still hear that Canadian "sorry" slip out occasionally, even after years of living in the California sun. She moved to LA with a dream that felt kinda cliché at the time—making it big in fashion—but she actually had the work ethic to back it up.
Most people don't realize she started out as a makeup artist and a styling assistant. She was the person behind the scenes long before she was the one in front of the lens. This wasn't a "born into it" situation; it was more of a "hustle until your name is on the door" vibe.
The WAGS Era and the E! Explosion
The world really met her in 2015 when WAGS LA (Wives and Girlfriends of Sportspersons) premiered on E!. At the time, she was dating NFL player Marcedes Lewis. While the show was technically about the drama of dating pro athletes, Olivia and her cousin Natalie Halcro quickly became the "breakout stars" because they just didn't care about the petty hierarchy of the other women.
They were funny. They were goofy. They were obsessed with each other in a way that made the actual "WAG" drama seem secondary.
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Why Olivia Pierson Isn't Just "Another Influencer"
A lot of people think being an influencer is just snapping a photo and calling it a day. Olivia has been pretty vocal about how much of a grind it actually is. She’s not just a face; she’s a creative director, an editor, and a brand strategist.
- Jerome by Nat & Liv: This was their original blog where they shared beauty tips and "get the look" guides.
- The YouTube Grind: Before TikTok was a thing, they were building a massive community on YouTube by being relatable and showing the "un-glam" side of their lives.
- Relatively Nat & Liv: This 2019 spin-off show moved the focus away from the boyfriends and onto their actual family in Vancouver. It showed the chaos of having brothers, the reality of running a business, and the fact that they’re basically just two dorks who love fashion.
Honestly, the chemistry between her and Natalie is what keeps people coming back. It’s rare to see a business partnership stay that solid for over ten years in the spotlight.
The Business of Being Liv
So, how does she actually make her money in 2026? It’s a mix of legacy brand deals and her own ventures. She’s worked with everyone from PrettyLittleThing to major beauty brands, but her main focus has shifted toward her own labels.
The Nat & Liv Collection isn't just "merch." It's a legitimate clothing line that reflects her personal style: sleek, body-con, and surprisingly versatile. She’s also dipped her toes into the swimwear world with June Joy Swim. She’s basically building a mini-empire that doesn't rely on whether or not she's currently on a TV screen.
Personal Life: Keeping it Low-Key
While her cousin Natalie had a high-profile journey into motherhood, Olivia has kept her private life a bit more under wraps lately. She’s been open about the "dating journey" in the past, but these days, she seems more focused on the business and her family. She’s a "family girl" through and through—if you follow her, you know her brothers and her parents are constantly in the mix.
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What Most People Get Wrong
People love to assume that reality stars are "famous for being famous." With Olivia, that’s just factually incorrect. She was one of the first people to realize that a TV platform is a ticking clock. You have to use that 15 minutes to build something that lasts.
She didn't just stay a "WAG." She outlasted the show, outlasted the relationships, and built a brand that has a higher net worth than many of the athletes she used to hang out with.
What you can learn from her career:
- Niche is king: She stuck to beauty and fashion and never veered off-brand.
- Consistency beats luck: She’s been posting daily for over a decade.
- Diversify your income: Don't just rely on one platform or one show.
To really see what she’s up to right now, the best move is to check her YouTube or TikTok. She’s moved away from the heavily edited "Instagram Baddie" aesthetic and into a more "behind-the-scenes founder" role that feels much more authentic to who she actually is.
If you're looking to follow her journey or start a similar brand, start by analyzing her early YouTube tutorials—it’s a masterclass in community building from the ground up.
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Next Steps for You:
If you're curious about the business side of her career, you should look into the specific launch strategy she used for the Nat & Liv Collection, which focused on high-scarcity drops rather than mass-market retail. You might also want to explore her "Jerome" archives to see how her aesthetic has evolved from 2015 to today.