Augusta National is a place of strictly enforced traditions. Cell phones get confiscated at the gate. Pimento cheese sandwiches still cost less than a cup of coffee in most cities. It’s quiet. Stuffy, even. Then there is Paige Spiranac.
If you’ve spent any time on golf Twitter or Instagram, you know the vibe. Every April, the "OG Insta Golf Girl" becomes a focal point of the conversation, often for reasons that have very little to do with the actual leaderboard. But honestly, the way people talk about Paige Spiranac at the Masters usually misses the point of why she's actually there.
She isn't just "showing up" for the cameras. She’s built a massive media engine that now rivals the reach of the official broadcasters.
The Green Jacket Post That Always Goes Viral
Every single year, without fail, Paige posts a picture in a green blazer. It’s a bit of a tradition now. In 2025, she took it to a different level by wearing a green jacket and matching mini-skirt with nothing underneath. People lost their minds. One user on X told her to "be less of a whore," to which she famously clapped back, "I'll put a shirt on when you do."
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It’s easy to dismiss this as just "thirst trap" marketing. But look closer at the numbers. While traditional golf media struggles to reach anyone under the age of 50, Paige is pulling in millions of views. She’s essentially a one-woman PR firm for a sport that desperately needs to feel younger.
She doesn't just post photos, though.
During the 2025 tournament, she was actually on the grounds at Augusta. She spent Tuesday at Magnolia Lane and Wednesday at the Par 3 Contest. She wore a blue "southern belle" dress and a straw hat, which she later joked was one of her "more conservative" looks despite still drawing some "unprofessional" comments from the traditionalists.
Why Her 2025 Rory Prediction Actually Mattered
For years, the running joke in golf was that Rory McIlroy would never win the Masters. He’d get close, choke on a Friday, and spend Sunday afternoon playing "meaningless" great golf.
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Paige Spiranac didn't care. Back in February 2025, she went on record saying, "I say this every single year, but Rory is going to win the green jacket. It will hit one year, I swear."
She was right.
Rory finally won in 2025 after a wild playoff against Justin Rose. When he sank that final putt, Paige wasn't just another influencer posting a selfie; she was a validated analyst. It’s a weird middle ground she occupies. She’s a former pro who knows the mechanics of a swing better than 99% of the people criticizing her, yet she’s treated like a casual fan because of her wardrobe.
Dealing with the "Stuffy" Side of Augusta
Augusta National is famous for its "patrons," not "fans." It’s a place where you can be kicked out for running. Naturally, there is a lot of friction between that world and a woman who built a career on being "the girl who wears leggings on the range."
Paige has been vocal about this. She grew up playing on public courses where guys wore cut-off jean shorts. To her, the "etiquette" of golf is often used as a gatekeeping tool.
"I always knew it's more of a stuffy sport but it is changing over time," she said during a podcast appearance. "With golfers, you don't really have that [connection]. You have to connect to that person, and so if they're not showing their personality online, it is harder to connect."
This disconnect peaked during the 2025 Masters when she defended Nick Dunlap. The kid shot a 90—the youngest in history to do so—and wanted to disappear. Paige was one of the few loud voices praising him for not withdrawing. She’s been in that "eat you alive" headspace before, most notably at the 2015 Dubai Ladies Masters where rumors and bullying nearly broke her.
The Reality of the "Influencer" Label
Is she a journalist? No. Is she a pro golfer? Not anymore.
She is a brand.
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By the time the final round of the 2025 Masters rolled around, she was balancing multiple hats. She was promoting her YouTube show Gimme Props and her "Las Paigeas" content while simultaneously providing real-time reactions to the Bryson DeChambeau and Rory McIlroy final pairing.
She gets called a "distraction," but the data says otherwise. Women’s viewership in golf has spiked, and while you can't credit that only to Paige, she’s a massive part of the "vibe shift" making golf feel like something you can do in a tank top rather than a starched polo.
How to Follow the "Paige Pattern" for Golf Coverage
If you're trying to keep up with how the modern golf world actually works, you have to look past the official CBS broadcast.
- Watch the Tuesday/Wednesday "Fit" Drops: This is where the engagement happens. It’s less about the golf and more about the cultural footprint.
- Listen to her "Quiet Please!" podcast appearances: She’s much more vulnerable and technical here than her Instagram feed suggests.
- Follow the betting picks: Surprisingly, her "Rory, Scottie, Scottie, Scottie" 2025 prediction was actually a high-value play that most "experts" were too scared to make.
Paige Spiranac at the Masters isn't a fluke or a side-show anymore. She is a core part of the tournament's modern identity. Whether the green jackets at Augusta like it or not, the "OG Insta Golf Girl" has more influence over the next generation of players than almost anyone else in the gallery.
To get the most out of future Masters coverage, start by diversifying your feed beyond the traditional networks. Check out the "Internet Invitational" archives to see the technical side of these influencers, and pay attention to the Par 3 contest—that’s where the "stuffy" walls of Augusta actually start to crumble, and where personalities like Paige finally find some common ground with the traditions of the game.